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Pride Global

Ethnographer / Design Researcher in San Francisco, CA

Pride Global, San Francisco, California, United States, 94199

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Ethnographer / Design Researcher in San Francisco, CA Ethnographer / Design Researcher - Industrial Design (Hardware)

Location:

San Francisco, CA (Onsite - SFO Area) Duration:

12 Months (Full-Time, 40 hrs/week) Client:

Fortune 50 Company Submittal:

Resume + Portfolio (2-3 case studies required) Pay Range: $70 to $80/hr W2

Job Summary A Fortune 5 company is seeking a

talented Ethnographer / Design Researcher

to support its Industrial Design team. This role focuses on

deep in-home customer research , translating real-world behavior into

hardware design insights , and shaping future zero-to-one device concepts. You will be part of a team that creates new product categories – working on technologies and ideas that do not currently exist in the market.

This is

NOT a UX Designer role.

Ideal candidates come from companies like

IDEO, Frog, NewDealDesign, Ammunition, Huge , or similar innovation/design consultancies.

Key Responsibilities

Plan, execute, and analyze

ethnographic and contextual research , primarily in-home field studies.

Conduct interviews, observations, diary studies, and behavioral analysis to capture deep user insights.

Transform raw research into

clear product recommendations, insights, and actionable design requirements.

Translate behaviors and unmet needs into

concepts, hardware specs, and design direction.

Collaborate with Industrial Designers, Product Managers, Hardware Engineers, and Research teams.

Facilitate concept workshops and contribute to early-stage explorations (V0 product development).

Present findings through

strong storytelling, written narratives, and executive-ready reports.

Participate in global/remote research planning, when needed.

Support rapid prototyping by validating early design hypotheses with real user behaviors.

Required Skills & Experience

Proven experience as an

Ethnographer, Design Researcher, Design Strategist, or Insights Researcher.

Deep expertise in

in-home customer research , contextual inquiry, and observational methods.

Experience supporting

hardware, industrial design, or physical product development.

Strong

writing, storytelling, and synthesis

skills; ability to create persuasive research reports.

Experience translating qualitative data into

tangible product/design requirements.

Proficiency with

Keynote, PowerPoint , and concept-based tools (Figma / Adobe Creative Cloud).

Ability to work onsite and collaborate closely with multidisciplinary teams.

Portfolio with

2-3 detailed ethnographic case studies

demonstrating research rigor.

Preferred Qualifications

Background in innovation/design firms such as IDEO, Frog, NewDealDesign, Ammunition, Huge, Smart Design, Lunar, Continuum, Artefact.

Experience working on V0/zero-to-one product explorations.

Human Factors, Anthropology, Psychology, or Design Research academic background.

Hardware usability, ergonomics, or physical prototyping exposure.

Disqualifiers

Primarily

UX/UI Designers

Only usability testing experience

No ethnographic fieldwork or customer-in-home research

No portfolio or weak storytelling in case studies

Benefits Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

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