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Associate Director, Global Strategic Marketing
Welcome to the Tarsanet Internal Career Center!, Irvine, California, United States, 92713
Associate Director, Global Strategic Marketing
Irvine, California, United States We appreciate your interest in this position and invite you to review the following details. If the role aligns with your career goals, please connect with your manager or HR Business Partner to confirm alignment before applying. About the Role
The Associate Director, Global Strategic Marketing will play a pivotal role in shaping the commercial future of Tarsus’ portfolio—driving strategy for marketed assets while defining pre‑commercial plans for pipeline programs. Acting as the commercial lead on cross‑functional Core Teams, this individual will ensure early integration of market insights into development and build global launch readiness for future products. This position combines strategic brand leadership, market shaping, and cross‑functional influence to accelerate Tarsus’ mid‑ and long‑term growth, reporting directly to the Sr Director, Global Strategic Marketing. Key Responsibilities
Define and lead global brand strategies and launch plans to drive Tarsus’ growth across key therapeutic areas. Lead commercial planning—including value proposition, messaging, and global evidence generation—to enable launch excellence. Partner with regional teams to translate global strategy into regional execution, ensuring brand consistency while tailoring to local dynamics. Oversee the development of integrated, multi‑channel global campaigns to drive awareness and engagement among HCPs, payers, and patients. Represent Tarsus’ global commercial function at international congresses, advisory boards, and customer meetings, fostering strategic partnerships with key stakeholders. Serve as the commercial voice on development‑stage Core Teams, embedding early commercial thinking into clinical and regulatory strategy. Lead market shaping and pre‑commercial planning for pipeline assets, including early positioning, segmentation, and value narrative development. Partner closely with R&D and Market Access to ensure target product profiles (TPPs) and development plans align with unmet market needs and commercial viability. Build early advocacy among KOLs, payers, and patient organizations to prepare the market for successful entry and lifecycle expansion. Insights & Collaboration
Generate market insights and competitive intelligence to inform strategy and measure performance. Build forecasts and conduct scenario planning for pipeline assets and lifecycle management opportunities to inform resource allocation and prioritization. Measure campaign effectiveness and report ROI to stakeholders, continuously optimizing for impact. Collaborate cross‑functionally with Medical, Clinical, Regulatory, Market Access, and regional teams to ensure aligned execution. Manage budgets, vendors, and agencies effectively while maintaining compliance with all regulations. Factors for Success
Bachelor’s degree in Marketing, Business, or related field with 12+ years of related experience; or MBA/advanced degree (preferred) with 10+ years of related experience. Minimum of 5–7 years of experience in
global pharmaceutical/biotech marketing ; pipeline and launch planning experience strongly preferred. Proven success in brand management, product launch, and lifecycle management. Strong analytical skills with data‑driven decision‑making experience. Excellent communication and influencing skills across geographies and functions. Ability to thrive in a fast‑paced, matrixed environment with multiple priorities. Willingness to travel globally (up to ~30%). Additional Details
The position will be based in our beautiful Irvine office, complete with a courtyard, snacks, drinks, and occasional catered meals. We provide a hybrid work environment. Remote work is an option. We are passionate about our culture! Our Tarsans live our values of commitment to patients, empowerment to champion innovation, and teamwork to amplify impact. High‑impact opportunity to shape the global trajectory of Tarsus’ commercial portfolio and pipeline—at the intersection of science, strategy, and growth. This position reports directly to the Sr Director, Global Strategic Marketing. Compensation & Benefits
The expected base pay range for this position is $161,200 - $225,800 plus bonus, stock equity, and comprehensive benefits. The base pay range reflects the target range for this position, but individual pay will be determined by additional factors such as job‑related skills, experience, and relevant education or training. Our benefits include health, dental, and vision insurance, as well as generous paid time off—vacation, holidays, and personal days. Equal Employment Opportunity
As set forth in Tarsus’ Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. For veterans, we provide required disclosures under the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA) to measure the effectiveness of our outreach and recruitment efforts.
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Irvine, California, United States We appreciate your interest in this position and invite you to review the following details. If the role aligns with your career goals, please connect with your manager or HR Business Partner to confirm alignment before applying. About the Role
The Associate Director, Global Strategic Marketing will play a pivotal role in shaping the commercial future of Tarsus’ portfolio—driving strategy for marketed assets while defining pre‑commercial plans for pipeline programs. Acting as the commercial lead on cross‑functional Core Teams, this individual will ensure early integration of market insights into development and build global launch readiness for future products. This position combines strategic brand leadership, market shaping, and cross‑functional influence to accelerate Tarsus’ mid‑ and long‑term growth, reporting directly to the Sr Director, Global Strategic Marketing. Key Responsibilities
Define and lead global brand strategies and launch plans to drive Tarsus’ growth across key therapeutic areas. Lead commercial planning—including value proposition, messaging, and global evidence generation—to enable launch excellence. Partner with regional teams to translate global strategy into regional execution, ensuring brand consistency while tailoring to local dynamics. Oversee the development of integrated, multi‑channel global campaigns to drive awareness and engagement among HCPs, payers, and patients. Represent Tarsus’ global commercial function at international congresses, advisory boards, and customer meetings, fostering strategic partnerships with key stakeholders. Serve as the commercial voice on development‑stage Core Teams, embedding early commercial thinking into clinical and regulatory strategy. Lead market shaping and pre‑commercial planning for pipeline assets, including early positioning, segmentation, and value narrative development. Partner closely with R&D and Market Access to ensure target product profiles (TPPs) and development plans align with unmet market needs and commercial viability. Build early advocacy among KOLs, payers, and patient organizations to prepare the market for successful entry and lifecycle expansion. Insights & Collaboration
Generate market insights and competitive intelligence to inform strategy and measure performance. Build forecasts and conduct scenario planning for pipeline assets and lifecycle management opportunities to inform resource allocation and prioritization. Measure campaign effectiveness and report ROI to stakeholders, continuously optimizing for impact. Collaborate cross‑functionally with Medical, Clinical, Regulatory, Market Access, and regional teams to ensure aligned execution. Manage budgets, vendors, and agencies effectively while maintaining compliance with all regulations. Factors for Success
Bachelor’s degree in Marketing, Business, or related field with 12+ years of related experience; or MBA/advanced degree (preferred) with 10+ years of related experience. Minimum of 5–7 years of experience in
global pharmaceutical/biotech marketing ; pipeline and launch planning experience strongly preferred. Proven success in brand management, product launch, and lifecycle management. Strong analytical skills with data‑driven decision‑making experience. Excellent communication and influencing skills across geographies and functions. Ability to thrive in a fast‑paced, matrixed environment with multiple priorities. Willingness to travel globally (up to ~30%). Additional Details
The position will be based in our beautiful Irvine office, complete with a courtyard, snacks, drinks, and occasional catered meals. We provide a hybrid work environment. Remote work is an option. We are passionate about our culture! Our Tarsans live our values of commitment to patients, empowerment to champion innovation, and teamwork to amplify impact. High‑impact opportunity to shape the global trajectory of Tarsus’ commercial portfolio and pipeline—at the intersection of science, strategy, and growth. This position reports directly to the Sr Director, Global Strategic Marketing. Compensation & Benefits
The expected base pay range for this position is $161,200 - $225,800 plus bonus, stock equity, and comprehensive benefits. The base pay range reflects the target range for this position, but individual pay will be determined by additional factors such as job‑related skills, experience, and relevant education or training. Our benefits include health, dental, and vision insurance, as well as generous paid time off—vacation, holidays, and personal days. Equal Employment Opportunity
As set forth in Tarsus’ Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. For veterans, we provide required disclosures under the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA) to measure the effectiveness of our outreach and recruitment efforts.
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