Oliver Winery
Senior Brand Marketing Manager – Oliver Winery
Oliver Winery, a nationally distributed wine brand based in Bloomington, Indiana, is seeking an experienced, hands‑on Brand Manager to join a high‑performing marketing team. Reporting to the CMO, this role combines strategic thinking with roll‑up‑your‑sleeves execution to drive long‑term brand growth and execute near‑term priorities across multiple workstreams.
Hybrid remote – travel to Bloomington, IN 1–2x per month . Responsibilities
Lead development and execution of brand‑building campaigns across retail, digital, PR, and social. Build and manage the annual marketing calendar across national, regional, and seasonal priorities. Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution. Develop clear briefs, lead cross‑functional reviews, and translate learnings into optimization plans. Lead front‑end innovation work: identify consumer needs, cultural trends, and growth opportunities; evaluate whitespace and category dynamics; develop positioning, concept stories, claims, and testing inputs. Serve as the marketing and consumer voice on the cross‑functional innovation team (Winemaking, Sales, Trade Marketing, Ops); recommend packaging direction, pricing strategy, and channel implications. Partner with Creative and Packaging teams to bring ideas to life visually and verbally; support commercialization planning and build clear launch communications and toolkits for Sales, Hospitality, and Distributor partners. Create and execute programs that drive visitation and conversion at the Bloomington tasting room; partner with Tasting Room and Wine Club teams to ensure aligned, premium brand experiences. Track performance and insights to refine channel strategy and engagement moments. Serve as a key strategic partner to the CMO and marketing leadership team; work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness. Manage agency partners to deliver on brief, on time, and on budget. What You Bring
5+ years in CPG brand marketing (distributed via Food, Drug, Mass or Club). Measurable success building brands and launching products. Experience with integrated marketing and digital channels. AI experience (or at least AI‑curious). Track record of consumer‑driven innovation leadership. Strong analytical and storytelling skills. Excellent collaboration, communication, and presentation ability. Bias for action; proactive, resourceful, and detail‑obsessed. Bachelor's degree in Marketing, Business, or related field. Must be 21+. Why Oliver Winery
Join a nationally recognized, fast‑growing brand on an exciting trajectory. Shape both brand and innovation agendas with real business impact. Collaborate with a smart, passionate, supportive team. See your work come to life across retail shelves, digital channels, and our award‑winning tasting room. Benefits & Perks
Comprehensive health, vision, dental, and supplemental benefit packages. Generous PTO, sick time, and paid holidays. Employer 401(k) matching program up to 6% of annual compensation. Paid training, meetings, and professional development opportunities. Access to Live Well wellness program featuring fitness reimbursements, charitable giving matches, and educational topics. Generous employee discount on wine, food, and merchandise. Schedule & Physical Demands
Full‑time, Monday‑Friday 8‑5 pm. Weekend or evening work occasionally required with advance notice. Ability to spend long hours sitting; occasional light lifting of supplies; requires walking or standing for some periods. Application
We strongly encourage uploading a Cover Letter/Letter of Interest with your resume.
Referrals increase your chances of interviewing at Oliver Winery by 2x.
#J-18808-Ljbffr
Oliver Winery, a nationally distributed wine brand based in Bloomington, Indiana, is seeking an experienced, hands‑on Brand Manager to join a high‑performing marketing team. Reporting to the CMO, this role combines strategic thinking with roll‑up‑your‑sleeves execution to drive long‑term brand growth and execute near‑term priorities across multiple workstreams.
Hybrid remote – travel to Bloomington, IN 1–2x per month . Responsibilities
Lead development and execution of brand‑building campaigns across retail, digital, PR, and social. Build and manage the annual marketing calendar across national, regional, and seasonal priorities. Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution. Develop clear briefs, lead cross‑functional reviews, and translate learnings into optimization plans. Lead front‑end innovation work: identify consumer needs, cultural trends, and growth opportunities; evaluate whitespace and category dynamics; develop positioning, concept stories, claims, and testing inputs. Serve as the marketing and consumer voice on the cross‑functional innovation team (Winemaking, Sales, Trade Marketing, Ops); recommend packaging direction, pricing strategy, and channel implications. Partner with Creative and Packaging teams to bring ideas to life visually and verbally; support commercialization planning and build clear launch communications and toolkits for Sales, Hospitality, and Distributor partners. Create and execute programs that drive visitation and conversion at the Bloomington tasting room; partner with Tasting Room and Wine Club teams to ensure aligned, premium brand experiences. Track performance and insights to refine channel strategy and engagement moments. Serve as a key strategic partner to the CMO and marketing leadership team; work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness. Manage agency partners to deliver on brief, on time, and on budget. What You Bring
5+ years in CPG brand marketing (distributed via Food, Drug, Mass or Club). Measurable success building brands and launching products. Experience with integrated marketing and digital channels. AI experience (or at least AI‑curious). Track record of consumer‑driven innovation leadership. Strong analytical and storytelling skills. Excellent collaboration, communication, and presentation ability. Bias for action; proactive, resourceful, and detail‑obsessed. Bachelor's degree in Marketing, Business, or related field. Must be 21+. Why Oliver Winery
Join a nationally recognized, fast‑growing brand on an exciting trajectory. Shape both brand and innovation agendas with real business impact. Collaborate with a smart, passionate, supportive team. See your work come to life across retail shelves, digital channels, and our award‑winning tasting room. Benefits & Perks
Comprehensive health, vision, dental, and supplemental benefit packages. Generous PTO, sick time, and paid holidays. Employer 401(k) matching program up to 6% of annual compensation. Paid training, meetings, and professional development opportunities. Access to Live Well wellness program featuring fitness reimbursements, charitable giving matches, and educational topics. Generous employee discount on wine, food, and merchandise. Schedule & Physical Demands
Full‑time, Monday‑Friday 8‑5 pm. Weekend or evening work occasionally required with advance notice. Ability to spend long hours sitting; occasional light lifting of supplies; requires walking or standing for some periods. Application
We strongly encourage uploading a Cover Letter/Letter of Interest with your resume.
Referrals increase your chances of interviewing at Oliver Winery by 2x.
#J-18808-Ljbffr