Medium
Event Marketing Manager (Trade Shows and Sponsored Events)
Medium, Salt Lake City, Utah, United States, 84193
Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. We’re also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our field—we are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
Our Mission Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
Position Overview We are seeking an experienced Event Marketing Manager to join our Trade Show and Sponsored Events team within our broader Event Marketing organization under the VP of Experiential and Product Marketing. This is a campaign management role focused on developing and executing a strategic trade show and sponsored events program that aligns with Filevine's business objectives and drives brand awareness, lead generation, and customer engagement. You'll join a team of Event Marketing Managers and work cross-functionally with sales, marketing, and product teams to create integrated trade show and sponsored event marketing campaigns. The ideal candidate brings both event execution expertise and marketing acumen, with proven ability to manage projects independently, drive strategic initiatives, and deliver measurable ROI. This role requires up to 25-40% travel.
Key Responsibilities Strategic Planning & Campaign Management
Working with your marketing leadership team, you will execute a comprehensive trade show and sponsored events strategy that supports Filevine's growth objectives
Collaborate with marketing and sales teams to align event initiatives with business goals and target audience needs identify and evaluate new trade show and sponsorship opportunities that align with business objectives
Establish and maintain relationships with industry associations, event organizers, and strategic partners
Participate in cross-functional planning sessions to ensure alignment across teams
Event Marketing & Promotion
Collaborate with marketing team to develop integrated marketing campaigns for each event, including pre-event promotion, on-site engagement, and post-event nurture
Create event-specific communication plans to drive attendance and booth traffic
Partner with content and creative teams to develop compelling event messaging, booth experiences, and promotional materials, as needed
Coordinate with digital marketing to leverage email, social media, and advertising for event promotion
Ensure brand consistency across all event touchpoints
Execution & Operations
Manage end-to-end planning and execution of an assigned portfolio of trade shows and sponsored events
Own all event logistics including on-site brand experience, venue relationships, vendor management, booth registration, and procurement of services (electricity, internet, carpet, furnishings, etc.)
Oversee booth set-up and on-site operations to create engaging attendee experiences
Coordinate with sales teams on booth staffing, messaging, and engagement strategies
Manage travel arrangements for participating staff, including transportation, accommodations, meals, and entertainment
Train team members on booth operations, messaging, and lead capture best practices
Work with show vendor portals and liaise directly with vendors on trade show components globally
Maintain professional representation of Filevine to customers, prospects, partners, and competitors
Budget & Analytics
Manage event budgets for assigned portfolio, tracking expenses and optimizing spend
Evaluate sponsorship and vendor options to maximize value while remaining within budget parameters
Provide detailed post-event financial reports and analysis track key performance metrics including leads generated, pipeline influence, customer engagement, and brand awareness
Conduct thorough post-event evaluations and present findings with recommendations for continuous improvement use data-driven insights to refine event execution and improve program effectiveness
Team Leadership & Collaboration
Coordinate cross-functional efforts to ensure seamless event execution, working with sales, marketing, and other teams
Collaborate with Event Coordinator/Specialist and fellow Event Marketing Managers to share best practices and optimize processes
Drive continuous improvement by proposing fresh ideas and innovative approaches to maximize event impact
Foster strong working relationships with internal stakeholders and external partners
Qualifications
2-5 years of experience in trade show management, or related field; proven track record of developing and executing successful event marketing strategies with measurable ROI
Strong marketing skills with experience in campaign development, audience targeting, and integrated marketing tactics
Demonstrated ability to manage projects independently, drive initiatives to completion, and implement process improvements
Experience managing event budgets and delivering ROI analysis
Excellent project management skills with ability to handle multiple initiatives simultaneously; strong analytical and problem-solving skills with data-driven approach to decision making
Outstanding communication and interpersonal skills with ability to influence and collaborate across all levels of the organization
Proficiency in event management software, CRM systems, and marketing automation platforms
Experience with Microsoft Office Suite or Google Workspace
Flexibility to adapt as event schedules change
Willingness to travel up to 25-40% and travel with event materials and supplies, when necessary
Preferred
Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent work experience)
Experience in B2B SaaS, legal tech, or technology industry
Familiarity with lead capture and event analytics tools
Experience with trade show attendee engagement strategies
Background in leading cross-functional project teams
What We’re Looking For
We’re seeking a strategic and hands‑on event marketing professional who is:
Detail‑oriented and organized
with exceptional project management capabilities
Marketing‑minded
with ability to think strategically about audience engagement and campaign integration specifically related to trade shows and sponsored events
Proactive and innovative
with a track record of proposing fresh ideas and driving impact
Data‑driven
with strong analytical skills and commitment to measuring success
Collaborative
with proven ability to build relationships and work effectively across teams
Adaptable
and comfortable managing ambiguity in a fast‑paced environment
Passionate
about creating exceptional event experiences and representing the Filevine brand
Physical Demands
This position requires physical capabilities essential to trade show and event execution, including but are not limited to: standing and walking for extended periods, lifting and moving objects up to 40 pounds, visual acuity for detail work, and the stamina to work long hours during event days and weekends when on‑site at events.
Why Join Filevine
This is a high‑impact role where you’ll shape Filevine’s presence at industry events and contribute directly to our growth trajectory. You’ll have the autonomy to drive strategic initiatives while working with a talented team at one of the most innovative companies in legal tech. If you’re passionate about creating memorable event experiences and using marketing to drive business results, we’d love to hear from you.
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal‑employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at legal@filevine.com.
Cool Company Benefits
A dynamic, rapidly growing company, focused on helping organizations thrive
Medical, Dental, & Vision Insurance (for full‑time employees)
Competitive & Fair Pay
Maternity & paternity leave (for full‑time employees)
Short & long‑term disability
Opportunity to learn from a dedicated leadership team
Centrally located open office building in Sugar House
Top‑of‑the‑line company swag
Privacy Policy Notice Filevine will handle your personal information according to what's outlined in our Privacy Policy.
#J-18808-Ljbffr
Our Mission Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
Position Overview We are seeking an experienced Event Marketing Manager to join our Trade Show and Sponsored Events team within our broader Event Marketing organization under the VP of Experiential and Product Marketing. This is a campaign management role focused on developing and executing a strategic trade show and sponsored events program that aligns with Filevine's business objectives and drives brand awareness, lead generation, and customer engagement. You'll join a team of Event Marketing Managers and work cross-functionally with sales, marketing, and product teams to create integrated trade show and sponsored event marketing campaigns. The ideal candidate brings both event execution expertise and marketing acumen, with proven ability to manage projects independently, drive strategic initiatives, and deliver measurable ROI. This role requires up to 25-40% travel.
Key Responsibilities Strategic Planning & Campaign Management
Working with your marketing leadership team, you will execute a comprehensive trade show and sponsored events strategy that supports Filevine's growth objectives
Collaborate with marketing and sales teams to align event initiatives with business goals and target audience needs identify and evaluate new trade show and sponsorship opportunities that align with business objectives
Establish and maintain relationships with industry associations, event organizers, and strategic partners
Participate in cross-functional planning sessions to ensure alignment across teams
Event Marketing & Promotion
Collaborate with marketing team to develop integrated marketing campaigns for each event, including pre-event promotion, on-site engagement, and post-event nurture
Create event-specific communication plans to drive attendance and booth traffic
Partner with content and creative teams to develop compelling event messaging, booth experiences, and promotional materials, as needed
Coordinate with digital marketing to leverage email, social media, and advertising for event promotion
Ensure brand consistency across all event touchpoints
Execution & Operations
Manage end-to-end planning and execution of an assigned portfolio of trade shows and sponsored events
Own all event logistics including on-site brand experience, venue relationships, vendor management, booth registration, and procurement of services (electricity, internet, carpet, furnishings, etc.)
Oversee booth set-up and on-site operations to create engaging attendee experiences
Coordinate with sales teams on booth staffing, messaging, and engagement strategies
Manage travel arrangements for participating staff, including transportation, accommodations, meals, and entertainment
Train team members on booth operations, messaging, and lead capture best practices
Work with show vendor portals and liaise directly with vendors on trade show components globally
Maintain professional representation of Filevine to customers, prospects, partners, and competitors
Budget & Analytics
Manage event budgets for assigned portfolio, tracking expenses and optimizing spend
Evaluate sponsorship and vendor options to maximize value while remaining within budget parameters
Provide detailed post-event financial reports and analysis track key performance metrics including leads generated, pipeline influence, customer engagement, and brand awareness
Conduct thorough post-event evaluations and present findings with recommendations for continuous improvement use data-driven insights to refine event execution and improve program effectiveness
Team Leadership & Collaboration
Coordinate cross-functional efforts to ensure seamless event execution, working with sales, marketing, and other teams
Collaborate with Event Coordinator/Specialist and fellow Event Marketing Managers to share best practices and optimize processes
Drive continuous improvement by proposing fresh ideas and innovative approaches to maximize event impact
Foster strong working relationships with internal stakeholders and external partners
Qualifications
2-5 years of experience in trade show management, or related field; proven track record of developing and executing successful event marketing strategies with measurable ROI
Strong marketing skills with experience in campaign development, audience targeting, and integrated marketing tactics
Demonstrated ability to manage projects independently, drive initiatives to completion, and implement process improvements
Experience managing event budgets and delivering ROI analysis
Excellent project management skills with ability to handle multiple initiatives simultaneously; strong analytical and problem-solving skills with data-driven approach to decision making
Outstanding communication and interpersonal skills with ability to influence and collaborate across all levels of the organization
Proficiency in event management software, CRM systems, and marketing automation platforms
Experience with Microsoft Office Suite or Google Workspace
Flexibility to adapt as event schedules change
Willingness to travel up to 25-40% and travel with event materials and supplies, when necessary
Preferred
Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent work experience)
Experience in B2B SaaS, legal tech, or technology industry
Familiarity with lead capture and event analytics tools
Experience with trade show attendee engagement strategies
Background in leading cross-functional project teams
What We’re Looking For
We’re seeking a strategic and hands‑on event marketing professional who is:
Detail‑oriented and organized
with exceptional project management capabilities
Marketing‑minded
with ability to think strategically about audience engagement and campaign integration specifically related to trade shows and sponsored events
Proactive and innovative
with a track record of proposing fresh ideas and driving impact
Data‑driven
with strong analytical skills and commitment to measuring success
Collaborative
with proven ability to build relationships and work effectively across teams
Adaptable
and comfortable managing ambiguity in a fast‑paced environment
Passionate
about creating exceptional event experiences and representing the Filevine brand
Physical Demands
This position requires physical capabilities essential to trade show and event execution, including but are not limited to: standing and walking for extended periods, lifting and moving objects up to 40 pounds, visual acuity for detail work, and the stamina to work long hours during event days and weekends when on‑site at events.
Why Join Filevine
This is a high‑impact role where you’ll shape Filevine’s presence at industry events and contribute directly to our growth trajectory. You’ll have the autonomy to drive strategic initiatives while working with a talented team at one of the most innovative companies in legal tech. If you’re passionate about creating memorable event experiences and using marketing to drive business results, we’d love to hear from you.
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal‑employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at legal@filevine.com.
Cool Company Benefits
A dynamic, rapidly growing company, focused on helping organizations thrive
Medical, Dental, & Vision Insurance (for full‑time employees)
Competitive & Fair Pay
Maternity & paternity leave (for full‑time employees)
Short & long‑term disability
Opportunity to learn from a dedicated leadership team
Centrally located open office building in Sugar House
Top‑of‑the‑line company swag
Privacy Policy Notice Filevine will handle your personal information according to what's outlined in our Privacy Policy.
#J-18808-Ljbffr