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CloudMellow

Paid Media Specialist

CloudMellow, Alpharetta, Georgia, United States, 30239

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About CloudMellow Founded in 2015 and headquartered in Dallas, Texas, CloudMellow has grown rapidly through strategic acquisitions and now operates as a unified digital agency delivering full-service branding, website design & development, digital marketing, hosting, and maintenance.

Our mission is to empower businesses to thrive in a digital world by combining creativity with data-driven strategy. We deliver measurable results for our clients by staying ahead of industry trends, offering transparent and personalized services, and continuously refining our methodologies.

Qualifications

Commitment to working out of local office in Alpharetta, GA is required

1-3 years of experience executing paid search or paid social campaigns (agency experience required)

Execute and manage paid search (PPC) campaigns for B2B (70%) and B2C (30%) clients.

Proven experience in bid management and automation, including setting up and optimizing automated rules.

Strong data and statistical analysis skills, with the ability to interpret complex results and turn them into actionable insights.

Monitor campaign pacing, budget allocation, bid adjustments, and audience segmentation to maximize ROI.

Proficiency in Google Ads, Meta Ads Manager, and at least one additional platform (LinkedIn, TikTok, or Bing).

Familiarity with Google Tag Manager, Google Analytics, and conversion tracking best practices.

Strong analytical skills with ability to interpret campaign data and optimize toward performance goals.

Exceptional presentation, written, and verbal communication skills, with experience presenting to clients.

Highly organized with the ability to prioritize, multitask, and meet deadlines while maintaining attention to detail.

Proven track record of campaign optimization and measurable performance improvements.

Strong proficiency in Microsoft Excel, PowerPoint, and LookerStudio.

Highly motivated, adaptable, and able to learn new business models and industries quickly.

Comfortable collaborating with cross-functional teams and senior management in a fast-paced environment.

Certifications or Bachelor’s degree in Marketing, Advertising, or related field (or equivalent experience).

Willingness to travel on occasion and complete a background check.

Strong growth mindset with a desire to build a career.

Maintain platform accuracy and budget pacing within ±5% variance.

Achieve consistent improvement across core performance KPIs (CTR, CPA, ROAS, CVR).

Maintain all required platform certifications (Google Ads, Meta Blueprint, etc.) within 90 days of hire.

Demonstrate clear understanding of campaign objectives, budgets, and timelines.

Actively participate in weekly optimization reviews and team training sessions.

Deliver consistent, error-free builds and reporting deliverables.

About the Role We’re seeking a results‑driven Paid Media Specialist to lead and optimize performance marketing campaigns across platforms such as Google Ads, Microsoft Ads, and other PPC networks. This role is ideal for someone who has a passion for driving ROI, and understands how to turn data into actionable insights.

The Paid Media Specialist will oversee campaign strategy, execution, and optimization to meet and exceed client goals. You’ll collaborate closely with our Senior Digital Marketing Strategist, project managers, creative teams, and sales to ensure cohesive and effective paid media performance.

Benefits

Payroll is via TriNet and paid every other Friday

Optional FSA

401K

Optional Disability + Basic Life Insurance

Paternity/Maternity Leave

We offer Summer Fridays – employees can log off early (typically around 1 PM) on Fridays during the summer

Salary Range:

$55,000 – $65,000 (based on experience)

CloudMellow is proud to be an equal opportunity employer and will consider all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, age, citizenship, marital or family status, disability, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

Apply today to join the team! Only qualified candidates will be contacted for an interview.

Referrals increase your chances of interviewing at CloudMellow by 2x.

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