Charlie Health
Lifecycle Marketing Manager – Charlie Health
Join to apply for the
Lifecycle Marketing Manager
role at
Charlie Health .
Why Charlie Health? Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they’re met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported.
Charlie Health exists to change that. Our mission is to connect the world to life‑saving behavioral health treatment. We deliver personalized, virtual care rooted in connection—between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we’re expanding access to meaningful care and driving better outcomes from the comfort of home.
As a rapidly growing organization, we’re reaching more communities every day and building a team that’s redefining what behavioral health treatment can look like. If you’re ready to use your skills to drive lasting change and help more people access the care they deserve, we’d love to meet you.
About the Role We’re seeking a Lifecycle Marketing Manager to own the full user lifecycle at Charlie Health. This person will manage the activation, engagement, and retention of clients, alumni, and referrers via email, SMS, and other channels, ensuring that each touchpoint drives measurable impact. This role will partner cross‑functionally with Growth, Outreach, and Clinical teams, and build scalable systems that improve client and provider experiences across their journeys with Charlie Health. The ideal candidate will be both strategic and hands‑on, capable of identifying new opportunities while also improving the performance of existing lifecycle programs.
Responsibilities
Own end‑to‑end lifecycle marketing for clients, alumni, and providers, designing campaigns that drive activation, engagement, and retention
Manage and optimize all lifecycle channels (email, SMS, and future channels) with a focus on admissions and referral growth
Audit and improve existing lifecycle flows, identifying opportunities for measurable lift across user journey
Develop new initiatives, such as alumni referral campaigns, provider re‑engagement journeys, and adherence‑focused nudges
Partner cross‑functionally with Growth, Outreach, and Clinical teams to ensure messaging is aligned with admissions goals and clinical outcomes
Manage user research and survey outreach emails, supporting insights and continuous improvement across the organization
Build and maintain reporting dashboards to track performance of lifecycle campaigns and their impact on admissions, referrals, and retention
Establish and run a structured experimentation framework within lifecycle marketing
Document lifecycle playbooks and processes to create scalable, repeatable campaigns that drive long‑term growth
Qualifications
Bachelor’s degree required
Located within a 45‑minute commute of New York City and able to work 4 days a week out of our New York City office
3–5 years of experience in lifecycle, CRM, or retention marketing
Experience designing, executing, and optimizing lifecycle campaigns across email, SMS, and other channels
Strong analytical skills with experience building reports and tying marketing performance to business outcomes
Ability to identify and act on new lifecycle opportunities while improving existing flows
Experience working with cross‑functional partners and communicating complex email concepts and results to non‑technical audiences
Familiarity with CRM and marketing automation platforms (Iterable preferred), as well as analytics tools (Mixpanel, Tableau, GA4)
Proficiency in HTML and CSS
Work authorized in the United States and native or bilingual English proficiency
Benefits Charlie Health is pleased to offer comprehensive benefits to all full‑time, exempt employees. Read more about our benefits here.
The total target base compensation for this role will be between $101,000 and $130,000 per year at the commencement of employment. In addition to base compensation, this role offers a target performance‑based bonus. The target total cash compensation range, including potential bonus, will be between $111,000 and $143,000 per year. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health‑sponsored benefits.
Our Values
Connection: Care deeply & inspire hope.
Congruence: Stay curious & heed the evidence.
Commitment: Act with urgency & don’t give up.
Equal Opportunity Employer Statement At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.
Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.
By submitting your application, you agree to receive SMS messages from Charlie Health regarding your application. Message and data rates may apply. Message frequency varies. You can reply STOP to opt out at any time. For help, reply HELP.
#J-18808-Ljbffr
Lifecycle Marketing Manager
role at
Charlie Health .
Why Charlie Health? Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they’re met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported.
Charlie Health exists to change that. Our mission is to connect the world to life‑saving behavioral health treatment. We deliver personalized, virtual care rooted in connection—between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we’re expanding access to meaningful care and driving better outcomes from the comfort of home.
As a rapidly growing organization, we’re reaching more communities every day and building a team that’s redefining what behavioral health treatment can look like. If you’re ready to use your skills to drive lasting change and help more people access the care they deserve, we’d love to meet you.
About the Role We’re seeking a Lifecycle Marketing Manager to own the full user lifecycle at Charlie Health. This person will manage the activation, engagement, and retention of clients, alumni, and referrers via email, SMS, and other channels, ensuring that each touchpoint drives measurable impact. This role will partner cross‑functionally with Growth, Outreach, and Clinical teams, and build scalable systems that improve client and provider experiences across their journeys with Charlie Health. The ideal candidate will be both strategic and hands‑on, capable of identifying new opportunities while also improving the performance of existing lifecycle programs.
Responsibilities
Own end‑to‑end lifecycle marketing for clients, alumni, and providers, designing campaigns that drive activation, engagement, and retention
Manage and optimize all lifecycle channels (email, SMS, and future channels) with a focus on admissions and referral growth
Audit and improve existing lifecycle flows, identifying opportunities for measurable lift across user journey
Develop new initiatives, such as alumni referral campaigns, provider re‑engagement journeys, and adherence‑focused nudges
Partner cross‑functionally with Growth, Outreach, and Clinical teams to ensure messaging is aligned with admissions goals and clinical outcomes
Manage user research and survey outreach emails, supporting insights and continuous improvement across the organization
Build and maintain reporting dashboards to track performance of lifecycle campaigns and their impact on admissions, referrals, and retention
Establish and run a structured experimentation framework within lifecycle marketing
Document lifecycle playbooks and processes to create scalable, repeatable campaigns that drive long‑term growth
Qualifications
Bachelor’s degree required
Located within a 45‑minute commute of New York City and able to work 4 days a week out of our New York City office
3–5 years of experience in lifecycle, CRM, or retention marketing
Experience designing, executing, and optimizing lifecycle campaigns across email, SMS, and other channels
Strong analytical skills with experience building reports and tying marketing performance to business outcomes
Ability to identify and act on new lifecycle opportunities while improving existing flows
Experience working with cross‑functional partners and communicating complex email concepts and results to non‑technical audiences
Familiarity with CRM and marketing automation platforms (Iterable preferred), as well as analytics tools (Mixpanel, Tableau, GA4)
Proficiency in HTML and CSS
Work authorized in the United States and native or bilingual English proficiency
Benefits Charlie Health is pleased to offer comprehensive benefits to all full‑time, exempt employees. Read more about our benefits here.
The total target base compensation for this role will be between $101,000 and $130,000 per year at the commencement of employment. In addition to base compensation, this role offers a target performance‑based bonus. The target total cash compensation range, including potential bonus, will be between $111,000 and $143,000 per year. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health‑sponsored benefits.
Our Values
Connection: Care deeply & inspire hope.
Congruence: Stay curious & heed the evidence.
Commitment: Act with urgency & don’t give up.
Equal Opportunity Employer Statement At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.
Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.
By submitting your application, you agree to receive SMS messages from Charlie Health regarding your application. Message and data rates may apply. Message frequency varies. You can reply STOP to opt out at any time. For help, reply HELP.
#J-18808-Ljbffr