The Walt Disney Company
Overview
Affiliate Marketing Specialist
role at
The Walt Disney Company
Disney is committed to storytelling through cutting-edge technology and collaboration across movies, products, interactive games, parks and resorts, and media networks. Disney+ is the direct-to-consumer streaming home for Disney, Pixar, Marvel, Star Wars, National Geographic, The Simpsons, and more. It offers original content and access to a broad library of entertainment, available as a standalone service or as part of the Disney Bundle in the U.S.
The Growth Marketing team drives subscriber acquisition and profitability for Disney+ and the Disney Bundle. The team plans, executes, and optimizes user acquisition and performance marketing campaigns. The ideal candidate will have a passion for the digital media landscape and understand the marketing funnel’s unique steps. This is a collaborative role working across Disney and with high-profile external partners.
Responsibilities
Assist in implementing strategies to drive subscriber acquisition, conversion, and efficiency via the global Disney+ affiliate marketing program
Support operational program management, including creative asset preparation, reporting, and insight aggregation
Collaborate with internal cross-functional teams like PR, brand, legal, and media strategy teams
Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase program scale, and enhance the efficiency of marketing spend
Build strategic relationships with key business, analytics, and technology leaders to ensure program and product success
Identify and recommend new affiliate partners, manage relationships with top performing partners, and implement optimization strategies to maximize partnership effectiveness
Conduct market research to stay up to date with best practices and emerging trends
Champion a collaborative work environment that cultivates shared understanding, transparency, autonomy, innovation, and continuous learning
Qualifications
2+ years of digital marketing experience, preferably in affiliate marketing, performance media or partnership marketing
Bachelor’s degree in a relevant field; and/or relevant work experience
Passion for entertainment and streaming
Proven track record of success, working with cross-functional teams in a global or highly complex organization
Polished communicator comfortable translating business needs into tactical plans
Highly analytical and collaborative qualities with strong technical, strategic, and problem-solving skills
Ability to balance competing priorities and make informed decisions in ambiguous situations
Ability to thrive in a dynamic and fast-paced operational environment where change is the norm
Sense of humor and desire to have fun
The hiring range for this position in New York City, NY is $75,500 to $101,200 per year. The base pay offered will take into account internal equity and may vary based on geographic region, job-related knowledge, skills, and experience. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.
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role at
The Walt Disney Company
Disney is committed to storytelling through cutting-edge technology and collaboration across movies, products, interactive games, parks and resorts, and media networks. Disney+ is the direct-to-consumer streaming home for Disney, Pixar, Marvel, Star Wars, National Geographic, The Simpsons, and more. It offers original content and access to a broad library of entertainment, available as a standalone service or as part of the Disney Bundle in the U.S.
The Growth Marketing team drives subscriber acquisition and profitability for Disney+ and the Disney Bundle. The team plans, executes, and optimizes user acquisition and performance marketing campaigns. The ideal candidate will have a passion for the digital media landscape and understand the marketing funnel’s unique steps. This is a collaborative role working across Disney and with high-profile external partners.
Responsibilities
Assist in implementing strategies to drive subscriber acquisition, conversion, and efficiency via the global Disney+ affiliate marketing program
Support operational program management, including creative asset preparation, reporting, and insight aggregation
Collaborate with internal cross-functional teams like PR, brand, legal, and media strategy teams
Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase program scale, and enhance the efficiency of marketing spend
Build strategic relationships with key business, analytics, and technology leaders to ensure program and product success
Identify and recommend new affiliate partners, manage relationships with top performing partners, and implement optimization strategies to maximize partnership effectiveness
Conduct market research to stay up to date with best practices and emerging trends
Champion a collaborative work environment that cultivates shared understanding, transparency, autonomy, innovation, and continuous learning
Qualifications
2+ years of digital marketing experience, preferably in affiliate marketing, performance media or partnership marketing
Bachelor’s degree in a relevant field; and/or relevant work experience
Passion for entertainment and streaming
Proven track record of success, working with cross-functional teams in a global or highly complex organization
Polished communicator comfortable translating business needs into tactical plans
Highly analytical and collaborative qualities with strong technical, strategic, and problem-solving skills
Ability to balance competing priorities and make informed decisions in ambiguous situations
Ability to thrive in a dynamic and fast-paced operational environment where change is the norm
Sense of humor and desire to have fun
The hiring range for this position in New York City, NY is $75,500 to $101,200 per year. The base pay offered will take into account internal equity and may vary based on geographic region, job-related knowledge, skills, and experience. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.
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