NBCUniversal
Manager, Performance Media, Programmatic & Search
NBCUniversal, California, Missouri, United States, 65018
Overview
Peacock, the dynamic streaming service from NBCUniversal, offers a fast-paced, high-performance environment where colleagues work to connect people with culture-defining entertainment. We champion diversity and inclusivity, and strive to be customer-centric and data-driven as we forge the next frontier of streaming through creativity, teamwork, and talent.
We are looking for you – a dynamic, data-driven talent to join the Peacock team as the Manager, Performance Marketing, Programmatic & Search. This critical role within the Growth Marketing organization supports planning the Always On strategy and manages the optimization of programmatic and search campaigns driving subscriptions across Peacock/direct-to-consumer products.
Responsibilities
Work closely with the Sr. Director, Performance Marketing to lead campaign strategy and optimization recommendations across major programmatic and search platforms (DV360, YouTube, Amazon, Trade Desk, Google Ads Manager, Search Ads 360)
Analyze campaign performance regularly and provide insightful updates on pacing, volume, optimizations, and channel contributions to business goals
Collaborate with cross-functional teams to formulate programmatic and search strategies, including new testing recommendations
Work with programmatic and search platform partners to stay on top of industry trends, leverage new technologies and participate in open betas
Help manage programmatic and search budgets based on MTA and MMM model outputs
Oversee a paid media specialist, ensuring channel expertise, flawless execution, and continuous learning
Qualifications
3-4+ years of experience in programmatic buying (Google, Amazon, TradeDesk) required; experience in search buying is a plus
2+ years’ experience managing junior team members
Experience with programmatic campaign optimizations, analysis, and reporting
Experience with onboarding and implementing DCO solutions
Experience with campaign automation tools, automated and AI-powered workflows
Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
Proven track record optimizing media campaigns to deliver against CPA and volume objectives
Experience working in Excel – pivot tables are a must
Familiarity with testing methodologies, experimental design and ability to input into learning agenda
Desired Qualifications
Excellent oral and written communications skills
Self-motivated and results oriented with attention to detail
Entertainment, advertising or e-commerce industry experience a plus
Additional Requirements
This position has been designated as hybrid, requiring a minimum of three days per week in the office. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $100,000 - $125,000 (bonus and long-term incentive eligible).
Compensation $100,000-$125,000 per year (bonus and long-term incentive eligible)
Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal is an equal opportunity employer. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, or any other basis protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with legal requirements including fair chance ordinances where applicable. If you are a qualified individual with a disability or a disabled veteran and require support during the application process, you may request accommodations at AccessibilitySupport@nbcuni.com.
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We are looking for you – a dynamic, data-driven talent to join the Peacock team as the Manager, Performance Marketing, Programmatic & Search. This critical role within the Growth Marketing organization supports planning the Always On strategy and manages the optimization of programmatic and search campaigns driving subscriptions across Peacock/direct-to-consumer products.
Responsibilities
Work closely with the Sr. Director, Performance Marketing to lead campaign strategy and optimization recommendations across major programmatic and search platforms (DV360, YouTube, Amazon, Trade Desk, Google Ads Manager, Search Ads 360)
Analyze campaign performance regularly and provide insightful updates on pacing, volume, optimizations, and channel contributions to business goals
Collaborate with cross-functional teams to formulate programmatic and search strategies, including new testing recommendations
Work with programmatic and search platform partners to stay on top of industry trends, leverage new technologies and participate in open betas
Help manage programmatic and search budgets based on MTA and MMM model outputs
Oversee a paid media specialist, ensuring channel expertise, flawless execution, and continuous learning
Qualifications
3-4+ years of experience in programmatic buying (Google, Amazon, TradeDesk) required; experience in search buying is a plus
2+ years’ experience managing junior team members
Experience with programmatic campaign optimizations, analysis, and reporting
Experience with onboarding and implementing DCO solutions
Experience with campaign automation tools, automated and AI-powered workflows
Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
Proven track record optimizing media campaigns to deliver against CPA and volume objectives
Experience working in Excel – pivot tables are a must
Familiarity with testing methodologies, experimental design and ability to input into learning agenda
Desired Qualifications
Excellent oral and written communications skills
Self-motivated and results oriented with attention to detail
Entertainment, advertising or e-commerce industry experience a plus
Additional Requirements
This position has been designated as hybrid, requiring a minimum of three days per week in the office. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $100,000 - $125,000 (bonus and long-term incentive eligible).
Compensation $100,000-$125,000 per year (bonus and long-term incentive eligible)
Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal is an equal opportunity employer. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, or any other basis protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with legal requirements including fair chance ordinances where applicable. If you are a qualified individual with a disability or a disabled veteran and require support during the application process, you may request accommodations at AccessibilitySupport@nbcuni.com.
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