LEARFIELD
Social Content Specialist - University of Houston
LEARFIELD, Houston, Texas, United States, 77246
Social Content Specialist - University of Houston
Apply for the Social Content Specialist - University of Houston role at LEARFIELD.
As a member of the Learfield Studios team, the Social Content Specialist will serve as an extension of the local property sales staff embedded within the athletic department’s digital, marketing and/or creative team(s). This role leads efforts related to branded social media content, including NIL (Name, Image, and Likeness) content creation, by collaborating with the athletic department and local property staff to ideate, create, and produce sponsored social content for corporate partners.
We seek a creative with knowledge and understanding of college sports, social media platforms, and the NIL landscape. The ideal candidate has a background and prior experience in shooting video, video editing, graphic and motion design, and/or photography – preferably in sports.
This role will primarily support the strategic objectives of both Learfield and our sponsorship partners through the development of innovative branded social media content.
Responsibilities
Lead creation of branded social media content, including NIL content, for local property sales staff to drive revenue opportunities for Learfield.
Assist in daily management of various social media accounts, including scheduling of postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities.
Assist in the creation of content for various social media platforms including multimedia audio/video, animation, graphics, and sponsorable content.
Act as a liaison between athletic department content team, Learfield local sales teams and national sales.
Collaborate closely with athletic department content teams to create branded content in the defined voice and tone of each social media account.
Evaluate, interpret, and decode performance analytics for evaluating content performance, fan/follower growth strategies, and improving community engagement.
Expected to attend live events and produce social content in-game.
Qualifications
Bachelor’s Degree.
Advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud).
1+ year experience successfully working in a creative production environment.
1+ year experience in developing creative social content that has driven engagement and results.
Demonstrated experience creating content for multiple social platforms with a clear understanding of what works best on specific social media channels.
Proficient understanding of how all social platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube, and Snapchat) and their communities work, including emerging platforms.
Previous experience in sports industry, ideally in college athletics.
Previous experience working with a sales team.
Knowledge of the NIL landscape is a plus.
Ability to meet deadlines in a fast‑paced, dynamic environment.
Proven ability to collaborate with other content creators and stakeholders.
Creative and strategic in nature with the ability to think outside the box and articulate “big ideas.”
Unquestioned integrity and trustworthiness. Adherence to Learfield, university, conference, and NCAA rules and regulations.
Benefits Learfield offers a full spectrum of benefits for eligible employees including medical, dental, vision, health savings account, life insurance and other insurance plans, flexible paid time off (minimum 10+ days annually), including parental leave, 20 paid holidays, 401(k) + match, and short/long term disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Equal Opportunity Employer Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Seniority Level Entry level
Employment type Full‑time
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As a member of the Learfield Studios team, the Social Content Specialist will serve as an extension of the local property sales staff embedded within the athletic department’s digital, marketing and/or creative team(s). This role leads efforts related to branded social media content, including NIL (Name, Image, and Likeness) content creation, by collaborating with the athletic department and local property staff to ideate, create, and produce sponsored social content for corporate partners.
We seek a creative with knowledge and understanding of college sports, social media platforms, and the NIL landscape. The ideal candidate has a background and prior experience in shooting video, video editing, graphic and motion design, and/or photography – preferably in sports.
This role will primarily support the strategic objectives of both Learfield and our sponsorship partners through the development of innovative branded social media content.
Responsibilities
Lead creation of branded social media content, including NIL content, for local property sales staff to drive revenue opportunities for Learfield.
Assist in daily management of various social media accounts, including scheduling of postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities.
Assist in the creation of content for various social media platforms including multimedia audio/video, animation, graphics, and sponsorable content.
Act as a liaison between athletic department content team, Learfield local sales teams and national sales.
Collaborate closely with athletic department content teams to create branded content in the defined voice and tone of each social media account.
Evaluate, interpret, and decode performance analytics for evaluating content performance, fan/follower growth strategies, and improving community engagement.
Expected to attend live events and produce social content in-game.
Qualifications
Bachelor’s Degree.
Advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud).
1+ year experience successfully working in a creative production environment.
1+ year experience in developing creative social content that has driven engagement and results.
Demonstrated experience creating content for multiple social platforms with a clear understanding of what works best on specific social media channels.
Proficient understanding of how all social platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube, and Snapchat) and their communities work, including emerging platforms.
Previous experience in sports industry, ideally in college athletics.
Previous experience working with a sales team.
Knowledge of the NIL landscape is a plus.
Ability to meet deadlines in a fast‑paced, dynamic environment.
Proven ability to collaborate with other content creators and stakeholders.
Creative and strategic in nature with the ability to think outside the box and articulate “big ideas.”
Unquestioned integrity and trustworthiness. Adherence to Learfield, university, conference, and NCAA rules and regulations.
Benefits Learfield offers a full spectrum of benefits for eligible employees including medical, dental, vision, health savings account, life insurance and other insurance plans, flexible paid time off (minimum 10+ days annually), including parental leave, 20 paid holidays, 401(k) + match, and short/long term disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Equal Opportunity Employer Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Seniority Level Entry level
Employment type Full‑time
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