Roseburg Forest Products
1 month ago Be among the first 25 applicants
Purpose At Roseburg, we believe in the power of live experiences to build connections, drive product adoption, and strengthen our brand. The Experiential Marketing Manager will lead the strategy, planning, and execution of all live brand experiences, from national trade shows to hands‑on roadshows to events with our top customers, ensuring every interaction leaves a lasting impression. This highly visible role will partner cross‑functionally with Sales, Product, and Executive Leadership to bring our brand to life at every touchpoint.
Key Responsibilities
Lead Experiential Strategy: Develop and execute a comprehensive experiential marketing strategy that leverages in‑person engagements to increase product adoption and deepen customer relationships.
Trade Shows & Customer Events: Oversee the planning and execution of national and regional trade shows, as well as customer‑specific events. This includes booth experience design, traffic‑driving campaigns, and post‑event lead management.
Roadshow Development: Design and implement a mobile, scalable roadshow platform to train channel partners, educate end users, and deliver interactive product experiences directly to the field.
National Sales & Marketing Meetings: Own the planning and production of Roseburg’s national sales, marketing, and product summit—featuring hands‑on product training, corporate vision alignment, and immersive team‑building experiences.
Interactive Demonstrations: Develop engaging, hands‑on product demonstrations and training aids that support experiential learning and reinforce Roseburg’s brand promise in the market.
Lead Management: Capture and manage sales leads from all live events and experiences, ensuring timely entry into Salesforce. Support pre‑event outreach to key contacts and drive coordinated post‑event follow‑up in partnership with Sales and Marketing teams.
Roseburg Plant & Timberland Tours: Develop SOPs for customer and partner tours in coordination with Operations and Sales. Explore video and virtual tour options to expand access and assess supporting technologies.
Vendor and Partner Management: Manage external vendors to ensure high‑quality execution of events, staying on time, on brand, and on budget.
Cross‑Functional Leadership: Lead and influence internal teams, aligning stakeholders to deliver seamless, impactful brand experiences.
Model Company Core Values
Other duties as assigned
Required Qualifications
CMP credential or equivalent/related bachelor’s degree
8+ years in experiential marketing, event marketing, or brand activation.
Proven ability to lead high‑impact trade shows, customer events, or roadshows
Strong project management skills, with the ability to manage multiple events simultaneously
Experience managing agencies, production vendors, and event logistics teams
Excellent collaboration and communication skills with both internal teams and external partners
Strategic thinker with the ability to translate brand goals into meaningful live experiences
Comfortable working in a fast‑paced environment with tight deadlines and shifting priorities
Willingness to travel up to 30%
Preferred Qualifications
Experience in building materials, manufacturing, forestry, construction, or similar complex industries.
Proficiency with Salesforce CRM and lead capture tools.
Photo book or portfolio of past events along with visitor/engagement stats.
Benefits at Roseburg
Bonus opportunities based on company and individual performance
401(k) with up to 4% company match and 3% automatic company contribution
Vacation starting at 3 weeks and 11 paid holidays per year
Company‑sponsored medical, dental, and vision insurance
Company‑paid life, AD&D, and long‑term disability insurance options
Mental health benefits for the entire family, including 8 free annual sessions per person
Wellness programs and incentives, including biometric screenings & wellness challenges
Paid time away from work for illness or injury, as well as paid parental bonding time
Health Savings Account (HSA) with company contributions and Flexible Spending Account (FSA) options
Company match for charitable contributions
Education assistance and professional development support
Financial and retirement counseling
Additional voluntary benefits including pet insurance, student loan refinancing, and exclusive scholarships for child dependents, and more!
AN EQUAL OPPORTUNITY EMPLOYER INCLUDING DISABILITY AND VETERANS
#J-18808-Ljbffr
Purpose At Roseburg, we believe in the power of live experiences to build connections, drive product adoption, and strengthen our brand. The Experiential Marketing Manager will lead the strategy, planning, and execution of all live brand experiences, from national trade shows to hands‑on roadshows to events with our top customers, ensuring every interaction leaves a lasting impression. This highly visible role will partner cross‑functionally with Sales, Product, and Executive Leadership to bring our brand to life at every touchpoint.
Key Responsibilities
Lead Experiential Strategy: Develop and execute a comprehensive experiential marketing strategy that leverages in‑person engagements to increase product adoption and deepen customer relationships.
Trade Shows & Customer Events: Oversee the planning and execution of national and regional trade shows, as well as customer‑specific events. This includes booth experience design, traffic‑driving campaigns, and post‑event lead management.
Roadshow Development: Design and implement a mobile, scalable roadshow platform to train channel partners, educate end users, and deliver interactive product experiences directly to the field.
National Sales & Marketing Meetings: Own the planning and production of Roseburg’s national sales, marketing, and product summit—featuring hands‑on product training, corporate vision alignment, and immersive team‑building experiences.
Interactive Demonstrations: Develop engaging, hands‑on product demonstrations and training aids that support experiential learning and reinforce Roseburg’s brand promise in the market.
Lead Management: Capture and manage sales leads from all live events and experiences, ensuring timely entry into Salesforce. Support pre‑event outreach to key contacts and drive coordinated post‑event follow‑up in partnership with Sales and Marketing teams.
Roseburg Plant & Timberland Tours: Develop SOPs for customer and partner tours in coordination with Operations and Sales. Explore video and virtual tour options to expand access and assess supporting technologies.
Vendor and Partner Management: Manage external vendors to ensure high‑quality execution of events, staying on time, on brand, and on budget.
Cross‑Functional Leadership: Lead and influence internal teams, aligning stakeholders to deliver seamless, impactful brand experiences.
Model Company Core Values
Other duties as assigned
Required Qualifications
CMP credential or equivalent/related bachelor’s degree
8+ years in experiential marketing, event marketing, or brand activation.
Proven ability to lead high‑impact trade shows, customer events, or roadshows
Strong project management skills, with the ability to manage multiple events simultaneously
Experience managing agencies, production vendors, and event logistics teams
Excellent collaboration and communication skills with both internal teams and external partners
Strategic thinker with the ability to translate brand goals into meaningful live experiences
Comfortable working in a fast‑paced environment with tight deadlines and shifting priorities
Willingness to travel up to 30%
Preferred Qualifications
Experience in building materials, manufacturing, forestry, construction, or similar complex industries.
Proficiency with Salesforce CRM and lead capture tools.
Photo book or portfolio of past events along with visitor/engagement stats.
Benefits at Roseburg
Bonus opportunities based on company and individual performance
401(k) with up to 4% company match and 3% automatic company contribution
Vacation starting at 3 weeks and 11 paid holidays per year
Company‑sponsored medical, dental, and vision insurance
Company‑paid life, AD&D, and long‑term disability insurance options
Mental health benefits for the entire family, including 8 free annual sessions per person
Wellness programs and incentives, including biometric screenings & wellness challenges
Paid time away from work for illness or injury, as well as paid parental bonding time
Health Savings Account (HSA) with company contributions and Flexible Spending Account (FSA) options
Company match for charitable contributions
Education assistance and professional development support
Financial and retirement counseling
Additional voluntary benefits including pet insurance, student loan refinancing, and exclusive scholarships for child dependents, and more!
AN EQUAL OPPORTUNITY EMPLOYER INCLUDING DISABILITY AND VETERANS
#J-18808-Ljbffr