Brunswick Corporation
Digital Marketing Analyst
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Brunswick Corporation
About Brunswick
Brunswick is a global marine leader committed to innovation and challenging conventions through next‑generation technologies that transform experiences on the water and beyond. We embody the mantra “Next Never Rests™,” and offer a variety of career opportunities within united teams defining the future of marine recreation.
Innovation is the heart of our work
As a Digital Marketing Analyst you turn complex data into clear, actionable insights that fuel product improvements and marketing ROI. You collaborate with Digital Product to plan and track feature success, with Marketing to evaluate campaigns, and with Performance Marketing to optimize spend and targeting.
Position Overview The Digital Marketing Analyst is responsible for turning complex data into clear, actionable insights that fuel product improvements and marketing ROI. You collaborate with Digital Product to plan and track feature success, with Marketing to evaluate campaigns, and with Performance Marketing to optimize spend and targeting.
Essential Functions
Data Collection & Validation
Extract, clean, and validate data from multiple sources (e.g., GA4, Adobe Analytics, CRM, Ad Platforms).
Ensure data quality and consistency across dashboards and reports.
Campaign Analysis and Optimization
Analyze digital marketing campaigns across channels (Paid Search, SEO, Paid Social, Organic Social, Display) to help improve performance.
Provide data‑driven recommendations for A/B testing and multivariate testing to optimize campaigns and improve conversion rates.
Use data to identify growth opportunities and recommend changes to improve marketing outcomes.
Data Collection and Reporting
Develop automated dashboards and regular reports to track key performance metrics (KPIs) such as CTR, CPC, CPA, and ROAS.
Manage and interpret data from analytics platforms like Google Analytics, Oracle, CRMs, and other marketing technology.
Track user behavior and engagement, providing insights into customer journeys and conversion rates.
Strategic Alignment
Collaborate with marketing, performance marketing, and product teams to support data‑driven strategies.
Utilize data to inform campaign planning, target audience segmentation, and ad spend allocation.
Support cross‑functional teams in setting KPIs and determining campaign goals.
Forecasting and Budgeting
Conduct performance forecasting and develop models to project marketing ROI and channel‑specific growth.
Assist with budget allocation, ensuring campaigns are optimized across digital marketing channels.
Market and Competitor Analysis
Analyze market trends, customer demographics, and competitor performance to provide actionable insights.
Identify new digital marketing opportunities and suggest improvements based on industry best practices.
Insightful Analysis & Storytelling
Translate complex analyses (segmentation, funnel drop‑off, campaign mix) into engaging narratives and visual stories that resonate with stakeholders.
Required Qualifications
2+ years of professional experience involving marketing data mining, analysis, and reporting.
Experience with Azure Synapse, Google Analytics 4, Google Tag Manager, and website tagging debugging tools.
Working knowledge of statistical concepts that impact the accuracy of data analysis (e.g., significance testing, sampling methodologies, and using sample weights).
Experience reviewing, cleaning, and structuring data for analysis; advanced analytical techniques such as regression and cluster analysis are a significant plus.
Proficient with Python, SQL, and familiarity with other programming languages a plus.
Data visualization experience in Power BI a significant plus.
Extreme attention to detail and a passion for using data to inform and influence.
Strong written and oral communication skills and ability to effectively convey complex and data‑related concepts to a variety of technical and non‑technical audiences.
Excellent time management and organizational skills.
High degree of flexibility and maturity, ability to work independently and collaboratively with others at varying levels of seniority within and outside the organization.
Entrepreneurial spirit with the desire to work in an innovative, fast‑paced environment.
Working Conditions
Hybrid – 3 days per week onsite.
The anticipated pay range for this position is $74,600–$119,500 USD annually. The actual base pay will vary depending on knowledge, skills, experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.
This position is eligible to participate in Brunswick's comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.
About Brunswick Corporate Brunswick Corporation is a leader in the marine industry, committed to creating innovative products for customers worldwide. Diversity, equity, and inclusion are priorities in our culture.
Equal Opportunity Statement Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
#J-18808-Ljbffr
–
Brunswick Corporation
About Brunswick
Brunswick is a global marine leader committed to innovation and challenging conventions through next‑generation technologies that transform experiences on the water and beyond. We embody the mantra “Next Never Rests™,” and offer a variety of career opportunities within united teams defining the future of marine recreation.
Innovation is the heart of our work
As a Digital Marketing Analyst you turn complex data into clear, actionable insights that fuel product improvements and marketing ROI. You collaborate with Digital Product to plan and track feature success, with Marketing to evaluate campaigns, and with Performance Marketing to optimize spend and targeting.
Position Overview The Digital Marketing Analyst is responsible for turning complex data into clear, actionable insights that fuel product improvements and marketing ROI. You collaborate with Digital Product to plan and track feature success, with Marketing to evaluate campaigns, and with Performance Marketing to optimize spend and targeting.
Essential Functions
Data Collection & Validation
Extract, clean, and validate data from multiple sources (e.g., GA4, Adobe Analytics, CRM, Ad Platforms).
Ensure data quality and consistency across dashboards and reports.
Campaign Analysis and Optimization
Analyze digital marketing campaigns across channels (Paid Search, SEO, Paid Social, Organic Social, Display) to help improve performance.
Provide data‑driven recommendations for A/B testing and multivariate testing to optimize campaigns and improve conversion rates.
Use data to identify growth opportunities and recommend changes to improve marketing outcomes.
Data Collection and Reporting
Develop automated dashboards and regular reports to track key performance metrics (KPIs) such as CTR, CPC, CPA, and ROAS.
Manage and interpret data from analytics platforms like Google Analytics, Oracle, CRMs, and other marketing technology.
Track user behavior and engagement, providing insights into customer journeys and conversion rates.
Strategic Alignment
Collaborate with marketing, performance marketing, and product teams to support data‑driven strategies.
Utilize data to inform campaign planning, target audience segmentation, and ad spend allocation.
Support cross‑functional teams in setting KPIs and determining campaign goals.
Forecasting and Budgeting
Conduct performance forecasting and develop models to project marketing ROI and channel‑specific growth.
Assist with budget allocation, ensuring campaigns are optimized across digital marketing channels.
Market and Competitor Analysis
Analyze market trends, customer demographics, and competitor performance to provide actionable insights.
Identify new digital marketing opportunities and suggest improvements based on industry best practices.
Insightful Analysis & Storytelling
Translate complex analyses (segmentation, funnel drop‑off, campaign mix) into engaging narratives and visual stories that resonate with stakeholders.
Required Qualifications
2+ years of professional experience involving marketing data mining, analysis, and reporting.
Experience with Azure Synapse, Google Analytics 4, Google Tag Manager, and website tagging debugging tools.
Working knowledge of statistical concepts that impact the accuracy of data analysis (e.g., significance testing, sampling methodologies, and using sample weights).
Experience reviewing, cleaning, and structuring data for analysis; advanced analytical techniques such as regression and cluster analysis are a significant plus.
Proficient with Python, SQL, and familiarity with other programming languages a plus.
Data visualization experience in Power BI a significant plus.
Extreme attention to detail and a passion for using data to inform and influence.
Strong written and oral communication skills and ability to effectively convey complex and data‑related concepts to a variety of technical and non‑technical audiences.
Excellent time management and organizational skills.
High degree of flexibility and maturity, ability to work independently and collaboratively with others at varying levels of seniority within and outside the organization.
Entrepreneurial spirit with the desire to work in an innovative, fast‑paced environment.
Working Conditions
Hybrid – 3 days per week onsite.
The anticipated pay range for this position is $74,600–$119,500 USD annually. The actual base pay will vary depending on knowledge, skills, experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.
This position is eligible to participate in Brunswick's comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.
About Brunswick Corporate Brunswick Corporation is a leader in the marine industry, committed to creating innovative products for customers worldwide. Diversity, equity, and inclusion are priorities in our culture.
Equal Opportunity Statement Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
#J-18808-Ljbffr