Salvation Army ARC
Divisional Social Media Specialist
Salvation Army ARC, Southfield, Michigan, United States, 48076
Divisional Social Media Specialist
Salvation Army ARC
Position Summary:
The position of Divisional Social Media Specialist is to raise funds digitally through social media fundraising and raise awareness of The Salvation Army, its programs and services. This position is responsible for managing the Great Lakes Division social media platforms to increase engagement, visibility and community growth across the division, by emphasizing storytelling, trend awareness, and digital community building. This role also assists the corps locations throughout the division with their social media strategy and provides monthly evergreen posts for their social media channels. This position reports to The Salvation Army Divisional Headquarters located in Southfield, Michigan.
Essential Responsibilities
Develop and implement social media strategies aligned with divisional goals to increase the number of donations, volunteers and advocates
Create, schedule, and publish posts, reels, stories and videos across social media platforms
Manage content calendars for consistent posting and share calendar with divisional and corps leadership at least two weeks before the posts go live
Monitor engagement, respond to comments, and grow community interactions on divisional social media platforms
Provide live coverage of major events on social media platforms
Ensure social media marketing message is conveyed clearly and delivered properly to donors and volunteers
Track analytics and adapt strategy to increase reach and engagement and other key performance indicators
Work with Creative Services Manager, Digital Marketing Specialist and Website Content Creator to ensure all assets needed for social media are completed
Gather stories from all corps throughout the division by visiting corps, hosting virtual interviews through Teams or speaking on telephone
Proofread posts for clarity, grammar, and spelling before sending to supervisor for approval
Stay up to date on social media marketing best practices
Create Classy donation forms for social media posts with source code tracking
Occasional travel to events and corps locations
Perform additional duties as assigned
Qualifications
Bachelor's degree in digital marketing, digital media, marketing or communications, or any equivalent combination of training and experience which provides the required knowledge, skills, and abilities
2+ years of email marketing or digital fundraising experience
Non-profit experience is desired but not required
Photography and graphic design skills are a plus
Skills, Knowledge & Abilities
Website design, content creation, and non-profit fundraising skills
Video editing experience
Interpret complex content for general audiences
Ability to lay out web pages with the user/client audience in mind
Ability to maintain many simultaneous projects, set and deliver upon realistic timelines, work as a team and with autonomy
Ability to train and teach others basic content management system skills
Excellent verbal and written communication skills
Excellent organizational skills, detail-oriented
Computer Skills
Proficient in Microsoft Office 365
Must have an intermediate (or better) understanding of Meta Business Suite
Canva, Adobe Illustrator/Photoshop, and video editing tools experience required
Strong writing, editing, and visual storytelling skills
Familiarity with social media scheduling (Sprout, Gain, Hootsuite) and analytics platforms
Experience with Classy or GoFundMe Pro a plus
Knowledge of Social Media reporting (Sprout Social, Hootsuite) and Adobe or Google Analytics and make efficient recommendations based on data
Certificates and Licenses
Complete Safe From Harm training, and keep current as needed
Must have and maintain a current valid driver's license and pass the Salvation Army Motor Vehicle Record check (MVR)
Employment Type Full Time
Benefits
Health Care Benefits which include:
Medical
Dental
Vision
Hearing
Flexible spending accounts
AFLAC
Voluntary life insurance benefits
Short-Term and Long-Term Disability options
Pet Insurance
Pension contributions (currently 6.0% of your earnings) begin the first quarter after 1 year of employment.
Vesting starts after three years of employment, 100% vested after five years of employment
The Salvation Army also offers a 403(b) voluntary retirement savings plan in which you may participate immediately, with approved vendors. There is currently no organizational match for 403(b) contributions.
Employee Discounts
Paid Time Off which includes:
Sick days begin accruing the first of the month after one full calendar month after employment begins, and you may begin to use sick days after (90) days of employment.
Up to (4) earned sick days per year may be used as discretionary days.
Vacation begins accruing the first of the month after one full calendar month after employment begins, and you may begin to use vacation days after (90) days of employment.
The accrual rate is based upon years of service and approved hours worked.
You will receive up to 2 personal days and 2 floating holidays per year based on date of hire.
Birthday off with pay.
Paid holidays are effective immediately.
The Salvation Army is an equal opportunity employer. Candidates who are back-to-work, US Veterans, people with disabilities, people who have been impacted by the justice system, and/or people without a college degree are encouraged to apply.
Mission Statement The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
#J-18808-Ljbffr
Position Summary:
The position of Divisional Social Media Specialist is to raise funds digitally through social media fundraising and raise awareness of The Salvation Army, its programs and services. This position is responsible for managing the Great Lakes Division social media platforms to increase engagement, visibility and community growth across the division, by emphasizing storytelling, trend awareness, and digital community building. This role also assists the corps locations throughout the division with their social media strategy and provides monthly evergreen posts for their social media channels. This position reports to The Salvation Army Divisional Headquarters located in Southfield, Michigan.
Essential Responsibilities
Develop and implement social media strategies aligned with divisional goals to increase the number of donations, volunteers and advocates
Create, schedule, and publish posts, reels, stories and videos across social media platforms
Manage content calendars for consistent posting and share calendar with divisional and corps leadership at least two weeks before the posts go live
Monitor engagement, respond to comments, and grow community interactions on divisional social media platforms
Provide live coverage of major events on social media platforms
Ensure social media marketing message is conveyed clearly and delivered properly to donors and volunteers
Track analytics and adapt strategy to increase reach and engagement and other key performance indicators
Work with Creative Services Manager, Digital Marketing Specialist and Website Content Creator to ensure all assets needed for social media are completed
Gather stories from all corps throughout the division by visiting corps, hosting virtual interviews through Teams or speaking on telephone
Proofread posts for clarity, grammar, and spelling before sending to supervisor for approval
Stay up to date on social media marketing best practices
Create Classy donation forms for social media posts with source code tracking
Occasional travel to events and corps locations
Perform additional duties as assigned
Qualifications
Bachelor's degree in digital marketing, digital media, marketing or communications, or any equivalent combination of training and experience which provides the required knowledge, skills, and abilities
2+ years of email marketing or digital fundraising experience
Non-profit experience is desired but not required
Photography and graphic design skills are a plus
Skills, Knowledge & Abilities
Website design, content creation, and non-profit fundraising skills
Video editing experience
Interpret complex content for general audiences
Ability to lay out web pages with the user/client audience in mind
Ability to maintain many simultaneous projects, set and deliver upon realistic timelines, work as a team and with autonomy
Ability to train and teach others basic content management system skills
Excellent verbal and written communication skills
Excellent organizational skills, detail-oriented
Computer Skills
Proficient in Microsoft Office 365
Must have an intermediate (or better) understanding of Meta Business Suite
Canva, Adobe Illustrator/Photoshop, and video editing tools experience required
Strong writing, editing, and visual storytelling skills
Familiarity with social media scheduling (Sprout, Gain, Hootsuite) and analytics platforms
Experience with Classy or GoFundMe Pro a plus
Knowledge of Social Media reporting (Sprout Social, Hootsuite) and Adobe or Google Analytics and make efficient recommendations based on data
Certificates and Licenses
Complete Safe From Harm training, and keep current as needed
Must have and maintain a current valid driver's license and pass the Salvation Army Motor Vehicle Record check (MVR)
Employment Type Full Time
Benefits
Health Care Benefits which include:
Medical
Dental
Vision
Hearing
Flexible spending accounts
AFLAC
Voluntary life insurance benefits
Short-Term and Long-Term Disability options
Pet Insurance
Pension contributions (currently 6.0% of your earnings) begin the first quarter after 1 year of employment.
Vesting starts after three years of employment, 100% vested after five years of employment
The Salvation Army also offers a 403(b) voluntary retirement savings plan in which you may participate immediately, with approved vendors. There is currently no organizational match for 403(b) contributions.
Employee Discounts
Paid Time Off which includes:
Sick days begin accruing the first of the month after one full calendar month after employment begins, and you may begin to use sick days after (90) days of employment.
Up to (4) earned sick days per year may be used as discretionary days.
Vacation begins accruing the first of the month after one full calendar month after employment begins, and you may begin to use vacation days after (90) days of employment.
The accrual rate is based upon years of service and approved hours worked.
You will receive up to 2 personal days and 2 floating holidays per year based on date of hire.
Birthday off with pay.
Paid holidays are effective immediately.
The Salvation Army is an equal opportunity employer. Candidates who are back-to-work, US Veterans, people with disabilities, people who have been impacted by the justice system, and/or people without a college degree are encouraged to apply.
Mission Statement The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
#J-18808-Ljbffr