Senior Manager, Advertising Operations Job at the LEGO Group in Boston

Senior Manager of Advertising Operations

Join the LEGO® Group as a Senior Manager of Advertising Operations and help shape the future of data‑driven marketing at one of the world's most beloved brands. In this role, you’ll help build and evolve the Media Operations function to drive smarter, more connected, and more effective media across the world. This role combines critical thinking, cross‑functional leadership, and deep media expertise to help shape our media approach in a fast‑evolving digital landscape. You will help design new media processes, deploy new ad tech, support our global in‑housing journey, and ensure high‑impact campaigns deliver brand growth and measurable outcomes.

Core Responsibilities

• Global Operations Strategy & Vision – support the development and delivery of the LEGO Group’s global media operations strategy, ensuring alignment with brand, marketing, and business priorities. Improve media efficiency and effectiveness across markets with a data‑led, consumer‑centric approach.
• Ad Ops Leadership – lead the global ad operations function, ensuring flawless campaign setup, delivery, and optimization across paid media channels. Define and maintain operational standards, SLAs, and QA processes to ensure accuracy and efficiency working with external partners.
• Ad Tech & Innovation – oversee ad tech integrations (ad servers, DSPs, DMPs, analytics, verification tools). Partner with internal and external agency tech and data teams to evaluate new tools, streamline workflows, and support automation. Stay ahead of industry shifts (privacy, identity, AI) to future‑prove media operations.
• Team Leadership & Capability Building – mentor team members on standard processes and executional excellence, fostering a culture of collaboration, experimentation, and continuous learning across internal and external partners.
• Collaborator & Executive Influence – serve as a trusted advisor on ad ops topics, collaborating with regional and local marketing teams, business units, and key partners to drive alignment and support consistent execution.

Requirements

• Expert‑level experience in ad operations, digital media, or programmatic marketing.
• Strong understanding of ad serving, trafficking, and campaign management across digital platforms.
• Hands‑on experience with major ad tech and data tools (e.g., CM360, DV360, Meta, Amazon Ads, Trade Desk, Google Tag Manager).
• Proven ability to manage cross‑functional projects, optimize workflows, and drive efficiency.
• A proactive approach with a passion for operational excellence.

Relocation

There is no relocation budget for this role.

Hybrid Working Model

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3‑day in‑office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

Compensation

Salary range: $124,706.00 – $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints.

Benefits

• Family Care Leave – enhanced paid leave options.
• Insurances – life and disability insurance.
• Wellbeing – access to the Headspace App and wellbeing initiatives.
• Colleague Discount – generous discount from day one.
• Bonus – rewards through our bonus scheme when goals are reached and when eligible.

Diversity, Inclusion & Commitment

We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and encourages applicants from all backgrounds (sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion, and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds. Being part of the LEGO Group also means taking part in our annual Play Day, building a sustainable future, and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

We conduct drug screening as part of our drug‑free workplace policy and in support of the health and safety of our employees.

Online Application Accessibility Statement – intended for people with disabilities. LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860‑763‑7777, option #3.

Join the LEGO® team today

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