General Mills
Influencer & Content Specialist, Pillsbury (Remote Eligible)
General Mills, Minneapolis, Minnesota, United States, 55400
Summary
The Pillsbury Influencer & Content (I&C) Specialist will be responsible for the detailed planning and execution of brand influencer marketing initiatives for their brands. This role brings a social-first approach to brand campaigns, ensuring creator partnerships deliver cultural relevancy, consumer connection, meaningful scale and measurable impact. This role manages day-to-day influencer relationships, execution plans, QA, and continuous optimization across creator activations. In this role you will collaborate closely with peers in Incentives, Content production, Media, and Retail Media to align influencer execution with broader brand goals. The Pillsbury Influencer & Content (I&C) Specialist will coordinate with external partners and drive seamless campaign delivery against defined brand objectives and social first standards.
Key Accountabilities
Build and execute against best-in-class content strategy plan
Steady pulse on social media trends, spotting cultural moments, topics, or trends and elevating opportunities to brand teams for rapid approval and activation
Execute against established influencer tactical plans, ensuring timelines, deliverables, and approvals are met
Own and complete content planning and social influencer strategy templates designed by Influencer and Content Planning Director
Coordinate day-to-day execution with agencies and selected influencers
QA influencer content for brand safety, platform standards, and cultural alignment
Support the implementation of Director/agency feedback and manage revisions with creators
Establish and track campaign metrics in real time (reach, engagement, conversions) in partnership with optimization and elevate issues to Director or agencies as needed
Identify optimization levers during campaigns (e.g., posting cadence, format, creator mix) and recommend adjustments
Own and complete optimization and performance reporting templates designed by Influencer and Content Planning Director
Champion and implement governance and guardrails for continuous activation established by the ICP Director
Support Brand and Marketing Expert Team (MET) planning sessions, leveraging culturally engaged influencer lens to enhance brainstorms for activation ideas and improve execution timing
Coordinate content and influencer deliverables with content production peers to ensure consistent storytelling across MET outputs
Support content planning by mapping creator deliverables to broader content calendars and ensuring influencer output integrates with brand storytelling
Share creator opportunities and social-first activation ideas to integrate into content, media, and retail media plans
Review influencer briefs and contracts to confirm compliance with disclosure and platform guidelines
Ensure creators apply appropriate FTC disclosures and brand-safety guardrails in all posts
Maintain up-to-date compliance trackers and playbooks for reference by MET and agencies
Escalate non-compliance issues quickly and propose corrective actions
Minimum Qualifications
At least 2 years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings or agency
At least 1 year of experience in content creation
Strong knowledge of social platforms (TikTok, Instagram, YouTube) and creator ecosystem dynamics
Comfort working cross-functionally in multidisciplinary teams
Strong communication skills (verbal & written)
Experience in fast-paced environments, managing multiple projects
Ability to build relationships across multiple key stakeholders
Creative thinking and problem solving
Consumer empathy, analytical & research skills
Preferred Qualifications
2+ years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings or agency
1+ years of experience in content creation
Hands-on experience executing creator campaigns end-to-end (briefing, contracting, QA, reporting)
Experience navigating complex organizations
Additional Considerations
This role is US remote eligible, with travel based on business needs.
International relocation or international remote working arrangements will not be considered.
Applicants for this position must be currently authorized to work in the US on a full-time basis. General Mills will not sponsor applicants for this position for work visas.
Company Overview We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.
Reasonable Accommodation Request Accommodations Request.
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Key Accountabilities
Build and execute against best-in-class content strategy plan
Steady pulse on social media trends, spotting cultural moments, topics, or trends and elevating opportunities to brand teams for rapid approval and activation
Execute against established influencer tactical plans, ensuring timelines, deliverables, and approvals are met
Own and complete content planning and social influencer strategy templates designed by Influencer and Content Planning Director
Coordinate day-to-day execution with agencies and selected influencers
QA influencer content for brand safety, platform standards, and cultural alignment
Support the implementation of Director/agency feedback and manage revisions with creators
Establish and track campaign metrics in real time (reach, engagement, conversions) in partnership with optimization and elevate issues to Director or agencies as needed
Identify optimization levers during campaigns (e.g., posting cadence, format, creator mix) and recommend adjustments
Own and complete optimization and performance reporting templates designed by Influencer and Content Planning Director
Champion and implement governance and guardrails for continuous activation established by the ICP Director
Support Brand and Marketing Expert Team (MET) planning sessions, leveraging culturally engaged influencer lens to enhance brainstorms for activation ideas and improve execution timing
Coordinate content and influencer deliverables with content production peers to ensure consistent storytelling across MET outputs
Support content planning by mapping creator deliverables to broader content calendars and ensuring influencer output integrates with brand storytelling
Share creator opportunities and social-first activation ideas to integrate into content, media, and retail media plans
Review influencer briefs and contracts to confirm compliance with disclosure and platform guidelines
Ensure creators apply appropriate FTC disclosures and brand-safety guardrails in all posts
Maintain up-to-date compliance trackers and playbooks for reference by MET and agencies
Escalate non-compliance issues quickly and propose corrective actions
Minimum Qualifications
At least 2 years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings or agency
At least 1 year of experience in content creation
Strong knowledge of social platforms (TikTok, Instagram, YouTube) and creator ecosystem dynamics
Comfort working cross-functionally in multidisciplinary teams
Strong communication skills (verbal & written)
Experience in fast-paced environments, managing multiple projects
Ability to build relationships across multiple key stakeholders
Creative thinking and problem solving
Consumer empathy, analytical & research skills
Preferred Qualifications
2+ years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings or agency
1+ years of experience in content creation
Hands-on experience executing creator campaigns end-to-end (briefing, contracting, QA, reporting)
Experience navigating complex organizations
Additional Considerations
This role is US remote eligible, with travel based on business needs.
International relocation or international remote working arrangements will not be considered.
Applicants for this position must be currently authorized to work in the US on a full-time basis. General Mills will not sponsor applicants for this position for work visas.
Company Overview We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.
Reasonable Accommodation Request Accommodations Request.
#J-18808-Ljbffr