Ameriprise Financial
Ameriprise Financial is seeking a motivated and results-driven Marketing Coordinator to support initiatives focused on engaging and acquiring high-net-worth individuals and other segment-specific audiences. This pivotal role blends strategic marketing execution with field enablement, data analysis, and advisor support—driving measurable impact across client acquisition, retention, and experience strategies.
Key Responsibilities
Campaign Strategy & Execution
Lead and support the development of targeted marketing campaigns tailored to affluent and niche client segments. Collaborate with cross-functional teams to ensure messaging aligns with Ameriprise’s brand and client expectations.
Field Engagement & Enablement
Co-lead the creation of training resources and communications to support field implementation of new programs and enhancements. Maintain a library of compliant marketing collateral and ensure timely updates.
Advisor & Field Support
Provide ongoing support to financial advisors, field leaders, and field-facing teams through national forums, program mailbox management, and coaching. Help drive adoption of client acquisition and retention strategies.
Data Analysis & Strategic Insights
Partner with the Ameriprise Information Management (AIM) team to deliver ad-hoc and seasonal analysis of marketing programs and advisor growth metrics. Own qualitative and quantitative data analysis and provide actionable recommendations to senior leaders.
Executive Reporting & Presentations
Create internal presentations that outline progress toward goals, competitive landscape insights, and execution updates for executive leadership and key stakeholders.
Advisor Coaching Program Development
Co-lead the design and execution of advisor coaching programs, including field research, webinar facilitation, workshop creation, and feedback collection to continuously improve content.
Required Qualifications
Bachelor’s degree or equivalent experience (4 years)
0–3 years of relevant experience
Strong written and verbal communication skills
Solid analytical skills
Demonstrated ability to work in cross-functional teams
Results-driven, detail-oriented, and a problem-solver with a track record of managing multiple tasks or projects to completion
Strong client service skills with a high-touch approach and ability to build relationships that promote and enhance the brand
Preferred Qualifications
Experience in marketing communications within the financial services industry
About Our Company We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
Base Pay Salary: The estimated base salary for this role is $57,100 – $77,100 / year. We have a pay‑for‑performance compensation philosophy. Your initial total compensation may vary based on job‑related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long‑term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well‑being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
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Key Responsibilities
Campaign Strategy & Execution
Lead and support the development of targeted marketing campaigns tailored to affluent and niche client segments. Collaborate with cross-functional teams to ensure messaging aligns with Ameriprise’s brand and client expectations.
Field Engagement & Enablement
Co-lead the creation of training resources and communications to support field implementation of new programs and enhancements. Maintain a library of compliant marketing collateral and ensure timely updates.
Advisor & Field Support
Provide ongoing support to financial advisors, field leaders, and field-facing teams through national forums, program mailbox management, and coaching. Help drive adoption of client acquisition and retention strategies.
Data Analysis & Strategic Insights
Partner with the Ameriprise Information Management (AIM) team to deliver ad-hoc and seasonal analysis of marketing programs and advisor growth metrics. Own qualitative and quantitative data analysis and provide actionable recommendations to senior leaders.
Executive Reporting & Presentations
Create internal presentations that outline progress toward goals, competitive landscape insights, and execution updates for executive leadership and key stakeholders.
Advisor Coaching Program Development
Co-lead the design and execution of advisor coaching programs, including field research, webinar facilitation, workshop creation, and feedback collection to continuously improve content.
Required Qualifications
Bachelor’s degree or equivalent experience (4 years)
0–3 years of relevant experience
Strong written and verbal communication skills
Solid analytical skills
Demonstrated ability to work in cross-functional teams
Results-driven, detail-oriented, and a problem-solver with a track record of managing multiple tasks or projects to completion
Strong client service skills with a high-touch approach and ability to build relationships that promote and enhance the brand
Preferred Qualifications
Experience in marketing communications within the financial services industry
About Our Company We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
Base Pay Salary: The estimated base salary for this role is $57,100 – $77,100 / year. We have a pay‑for‑performance compensation philosophy. Your initial total compensation may vary based on job‑related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long‑term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well‑being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
#J-18808-Ljbffr