Prenuvo
Director, Performance Marketing (Growth) – Prenuvo
Join us to apply for the
Director, Performance Marketing
role at
Prenuvo
and help transform the healthcare landscape by scaling proactive, data‑driven marketing across all touchpoints.
About Us Prenuvo is on a mission to change the medical paradigm from reactive “sick‑care” to proactive health care. Our award‑winning whole‑body scan is fast, safe, and non‑invasive, and we combine optimized hardware, software, and AI with a patient‑centric experience across domestic and global clinics.
What You'll Do
Lifecycle Marketing (Lead Generation, Conversion, Retention)
Own CRM strategy across email, SMS, push, and in‑app, including acquisition captures, onboarding, nurture, upsell, cross‑sell, reactivation, and win‑back.
Design segmentation, personalization, send cadence, and content frameworks tied to user state and predicted value.
Launch referral, loyalty, and lead magnet programs integrated with paid media for efficient retargeting.
Partner with eComm/Prod to optimize capture surfaces, PDPs/LPs, and checkout flows to improve CVR and reduce churn.
Offline Media Buying
Lead planning and buying for TV/CTV, OOH, print, audio/radio, and direct mail aligned with digital objectives.
Build geo‑first test plans (geo splits, phased market rollouts) to measure lift and scale.
Negotiate rates, placements, and value‑adds; set creative rotation and flighting.
Implement unified frequency and reach management across offline and online.
Digital Performance Media
Oversee Search, Social, Programmatic, Affiliates, and Marketplaces with robust creative and landing page testing.
Deploy audience frameworks for prospecting, retargeting, and suppression using first‑party data and clean rooms.
Measurement and Experimentation
Shape the measurement roadmap: MMM, MTA, geo‑experiments, platform lift studies, and holdouts.
Build an incrementality program with always‑on tests; codify decision rules for scaling/pausing.
Define the source of truth for LTV, attribution windows, and forecasting; partner with Marketing Analytics and Finance on models and reporting.
Publish weekly scorecards and monthly QBRs with insights, not just metrics.
SEO and Organic Discovery
Lead SEO strategy (technical, content, authority) to grow qualified traffic and conversion in partnership with eComm and Editorial.
Prioritize backlogs using impact sizing tied to revenue.
Creative and Messaging
Drive a performance creative engine: briefs, rapid iteration, modular assets for offline and digital.
Establish test matrices for hooks, offers, formats, and CTAs by audience and channel.
Team and Operations
Hire, develop, and mentor channel owners, CRM managers, and analysts.
Run tight operating rituals: weekly performance reviews, test readouts, and roadmap prioritization.
Ensure compliance with privacy, consent, and deliverability standards.
What You'll Bring
12+ years in performance media and CRM/SEO with hands‑on leadership across online and offline channels.
Proven ownership of LTV:CAC, payback, and incrementality at scale.
Deep experience planning and buying TV/CTV, OOH, and print, including geo‑testing and lift reads.
Lifecycle marketing expertise across email, SMS, push, and in‑app with segmentation and personalization at scale.
Strong measurement background: MMM design and vendor management, MTA, geo‑experiments, platform lift, holdouts, and causal inference basics.
Fluency with analytics and tooling: GA4 or equivalent, CDP (e.g., Segment/mParticle), attribution (e.g., AppsFlyer/Adjust), BI (e.g., Looker/Tableau), testing platforms, CRM (e.g., Braze/Iterable/SFMC).
Advanced Excel/Google Sheets; SQL familiarity preferred.
Clear communicator with executive‑ready narratives and concise recommendations.
Excellent project management and prioritization.
BA required; MBA a plus.
Key Performance Indicators (KPIs)
LTV:CAC Ratio & Payback Period : Measure efficiency and time‑to‑return on customer acquisition.
Incremental Revenue & Channel/Geo Lift : Track revenue gains and performance uplift by marketing channel or geographic region.
Customer Acquisition Cost (CAC), ROAS, and MER : Assess paid media efficiency through return on ad spend and media efficiency ratio.
Lead Capture, Activation, Retention & Reactivation Rates : Monitor lifecycle performance from acquisition through re‑engagement.
Organic Sessions, Keyword Rankings & SEO Conversion Rate (CVR) : Evaluate effectiveness of organic search strategies and downstream conversion.
Creative Testing Velocity & Win Rate : Track how frequently creative is tested and the percentage of winning variations.
Our Values
Pioneers : Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum.
Platform‑Builders : Always building foundations that allow us to achieve tomorrow more than today, in a mindset of ownership and duty to our mission.
Patients : We strive to positively impact patients' lives and will not stop until everyone can benefit from our work.
What We Offer
A meaningful impact on people’s health and lives.
Free whole‑body scans for all team members.
Growth opportunities that are shaped along the way.
Weekly team gatherings to connect, share, and socialize.
A flexible vacation policy that encourages time away to restore wellbeing.
Commuter Benefits Plan covering transit and parking costs.
401(k) plan with company contributions for US employees.
Comprehensive health, dental, vision, and mental health coverage for you and your family.
Base salary ranges from $210,000–$270,000 (local currency), dependent on experience and geography.
We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
As part of the hiring process, successful candidates will undergo a background check in compliance with applicable federal, provincial, and state rules.
Please be advised that official communication from our recruitment team will only come from our authorized domain
prenuvo.com . If you are contacted by a recruiter, please ensure their email address ends with @prenuvo.com. We do not use third‑party recruitment services or other email domains for hiring. If you receive communication you believe may be fraudulent, report it immediately to jobs@prenuvo.com.
#J-18808-Ljbffr
Director, Performance Marketing
role at
Prenuvo
and help transform the healthcare landscape by scaling proactive, data‑driven marketing across all touchpoints.
About Us Prenuvo is on a mission to change the medical paradigm from reactive “sick‑care” to proactive health care. Our award‑winning whole‑body scan is fast, safe, and non‑invasive, and we combine optimized hardware, software, and AI with a patient‑centric experience across domestic and global clinics.
What You'll Do
Lifecycle Marketing (Lead Generation, Conversion, Retention)
Own CRM strategy across email, SMS, push, and in‑app, including acquisition captures, onboarding, nurture, upsell, cross‑sell, reactivation, and win‑back.
Design segmentation, personalization, send cadence, and content frameworks tied to user state and predicted value.
Launch referral, loyalty, and lead magnet programs integrated with paid media for efficient retargeting.
Partner with eComm/Prod to optimize capture surfaces, PDPs/LPs, and checkout flows to improve CVR and reduce churn.
Offline Media Buying
Lead planning and buying for TV/CTV, OOH, print, audio/radio, and direct mail aligned with digital objectives.
Build geo‑first test plans (geo splits, phased market rollouts) to measure lift and scale.
Negotiate rates, placements, and value‑adds; set creative rotation and flighting.
Implement unified frequency and reach management across offline and online.
Digital Performance Media
Oversee Search, Social, Programmatic, Affiliates, and Marketplaces with robust creative and landing page testing.
Deploy audience frameworks for prospecting, retargeting, and suppression using first‑party data and clean rooms.
Measurement and Experimentation
Shape the measurement roadmap: MMM, MTA, geo‑experiments, platform lift studies, and holdouts.
Build an incrementality program with always‑on tests; codify decision rules for scaling/pausing.
Define the source of truth for LTV, attribution windows, and forecasting; partner with Marketing Analytics and Finance on models and reporting.
Publish weekly scorecards and monthly QBRs with insights, not just metrics.
SEO and Organic Discovery
Lead SEO strategy (technical, content, authority) to grow qualified traffic and conversion in partnership with eComm and Editorial.
Prioritize backlogs using impact sizing tied to revenue.
Creative and Messaging
Drive a performance creative engine: briefs, rapid iteration, modular assets for offline and digital.
Establish test matrices for hooks, offers, formats, and CTAs by audience and channel.
Team and Operations
Hire, develop, and mentor channel owners, CRM managers, and analysts.
Run tight operating rituals: weekly performance reviews, test readouts, and roadmap prioritization.
Ensure compliance with privacy, consent, and deliverability standards.
What You'll Bring
12+ years in performance media and CRM/SEO with hands‑on leadership across online and offline channels.
Proven ownership of LTV:CAC, payback, and incrementality at scale.
Deep experience planning and buying TV/CTV, OOH, and print, including geo‑testing and lift reads.
Lifecycle marketing expertise across email, SMS, push, and in‑app with segmentation and personalization at scale.
Strong measurement background: MMM design and vendor management, MTA, geo‑experiments, platform lift, holdouts, and causal inference basics.
Fluency with analytics and tooling: GA4 or equivalent, CDP (e.g., Segment/mParticle), attribution (e.g., AppsFlyer/Adjust), BI (e.g., Looker/Tableau), testing platforms, CRM (e.g., Braze/Iterable/SFMC).
Advanced Excel/Google Sheets; SQL familiarity preferred.
Clear communicator with executive‑ready narratives and concise recommendations.
Excellent project management and prioritization.
BA required; MBA a plus.
Key Performance Indicators (KPIs)
LTV:CAC Ratio & Payback Period : Measure efficiency and time‑to‑return on customer acquisition.
Incremental Revenue & Channel/Geo Lift : Track revenue gains and performance uplift by marketing channel or geographic region.
Customer Acquisition Cost (CAC), ROAS, and MER : Assess paid media efficiency through return on ad spend and media efficiency ratio.
Lead Capture, Activation, Retention & Reactivation Rates : Monitor lifecycle performance from acquisition through re‑engagement.
Organic Sessions, Keyword Rankings & SEO Conversion Rate (CVR) : Evaluate effectiveness of organic search strategies and downstream conversion.
Creative Testing Velocity & Win Rate : Track how frequently creative is tested and the percentage of winning variations.
Our Values
Pioneers : Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum.
Platform‑Builders : Always building foundations that allow us to achieve tomorrow more than today, in a mindset of ownership and duty to our mission.
Patients : We strive to positively impact patients' lives and will not stop until everyone can benefit from our work.
What We Offer
A meaningful impact on people’s health and lives.
Free whole‑body scans for all team members.
Growth opportunities that are shaped along the way.
Weekly team gatherings to connect, share, and socialize.
A flexible vacation policy that encourages time away to restore wellbeing.
Commuter Benefits Plan covering transit and parking costs.
401(k) plan with company contributions for US employees.
Comprehensive health, dental, vision, and mental health coverage for you and your family.
Base salary ranges from $210,000–$270,000 (local currency), dependent on experience and geography.
We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
As part of the hiring process, successful candidates will undergo a background check in compliance with applicable federal, provincial, and state rules.
Please be advised that official communication from our recruitment team will only come from our authorized domain
prenuvo.com . If you are contacted by a recruiter, please ensure their email address ends with @prenuvo.com. We do not use third‑party recruitment services or other email domains for hiring. If you receive communication you believe may be fraudulent, report it immediately to jobs@prenuvo.com.
#J-18808-Ljbffr