Kewpie Americas
Digital Marketing & E-Commerce Specialist
Kewpie Americas, Baldwin Park, California, United States, 91706
Digital Marketing & E-Commerce Specialist
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This range is provided by Kewpie Americas. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $76,200.00/yr - $85,500.00/yr
Kewpie was founded in Japan in 1919 with a simple idea: to make food that brings people joy. That vision led to the creation of Kewpie Mayonnaise in 1925, made with only egg yolks for an ultra‑creamy texture and rich umami flavor beloved by chefs and home cooks worldwide. More than a century later, the Kewpie brand has grown into a global leader in creamy dressings, flavorful sauces, and innovative condiments that elevate everyday meals. Guided by our founding philosophy, we continue to bring Japanese‑inspired flavor, creativity, and innovation to consumers across the Americas. We are seeking a Digital Marketing & E-Commerce Specialist to take ownership of our digital presence, online promotions, and e‑commerce operations. This role blends digital channel management with promotional execution, e‑commerce oversight, and coordination with internal teams and external partners. This is a high‑visibility, high‑ownership position that will directly support the next stage of growth for Kewpie Americas. This person will drive critical digital initiatives that directly impact customer engagement, online revenue, and the strength of our brand presence across key digital channels.
This role is based in‑office at Kewpie Americas’ headquarters in Irwindale, California. Occasional travel may be required for events, retail activations, or marketing support needs.
Responsibilities
Manage day‑to‑day coordination and execution of digital marketing campaigns, projects, and events.
Maintain marketing calendars, project trackers, campaign timelines, and post‑promotion reporting from concept through completion.
Coordinate cross‑functionally with Sales, R&D, Operations, creative partners, and external agencies to streamline communication, ensure campaign readiness, and support asset delivery.
Maintain and update Kewpie Americas’ website content, landing pages, and SEO‑supported updates with web partners.
Assist in the planning and logistics of trade shows, food events, and retail activations.
Monitor digital analytics and KPIs (traffic, conversions, engagement), compile performance reports, and translate insights into actionable recommendations that improve conversion, engagement, and overall customer experience.
Oversee Shopify and Amazon product listings, bundles, promotions, pricing updates, and inventory visibility in collaboration with external support partners.
Work with the Creative Marketing team to develop and deploy on‑brand digital assets.
Oversee e‑commerce inventory by coordinating with fulfillment partners to prevent stockouts, overselling, and listing errors, while placing monthly purchase orders aligned with demand forecasts.
Track e‑commerce performance metrics and provide weekly/monthly reporting to marketing leadership.
Prepare internal reports, presentations, and meeting recaps for marketing initiatives and performance updates.
Support customer service escalations for e‑commerce orders and coordinate resolutions with fulfillment partners.
Required Skills & Abilities
Highly organized, detail‑oriented, and proactive with strong project‑management skills.
Excellent written and verbal communication skills; comfortable collaborating across multiple teams.
Strong understanding of digital marketing fundamentals, including conversion optimization, customer journeys, and online merchandising.
Hands‑on experience with Shopify, Amazon Seller Central, Google Analytics, and email/CRM platforms.
Ability to analyze digital and e‑commerce performance data and translate insights into measurable improvements.
Ability to prioritize and manage multiple responsibilities in a fast‑paced CPG environment.
Basic understanding of SEO, UX best practices, and digital merchandising.
Experience partnering with creative, social, web, and fulfillment teams.
Proficiency in Microsoft Office Suite and Google Workspace (Docs, Sheets, Slides).
Education & Experience
Bachelor’s degree in Marketing, Business, Communications, or related field.
Minimum 3–5+ years of experience in digital marketing, e‑commerce marketing, or DTC/CPG e‑commerce operations.
Experience in food & beverage, CPG, or retail strongly preferred.
Prior experience managing Shopify stores, digital campaigns, and promotional execution is highly valuable.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, General Business, and Project Management
Industries Food and Beverage Manufacturing and Manufacturing
Benefits
Medical insurance
Vision insurance
401(k)
#J-18808-Ljbffr
This range is provided by Kewpie Americas. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $76,200.00/yr - $85,500.00/yr
Kewpie was founded in Japan in 1919 with a simple idea: to make food that brings people joy. That vision led to the creation of Kewpie Mayonnaise in 1925, made with only egg yolks for an ultra‑creamy texture and rich umami flavor beloved by chefs and home cooks worldwide. More than a century later, the Kewpie brand has grown into a global leader in creamy dressings, flavorful sauces, and innovative condiments that elevate everyday meals. Guided by our founding philosophy, we continue to bring Japanese‑inspired flavor, creativity, and innovation to consumers across the Americas. We are seeking a Digital Marketing & E-Commerce Specialist to take ownership of our digital presence, online promotions, and e‑commerce operations. This role blends digital channel management with promotional execution, e‑commerce oversight, and coordination with internal teams and external partners. This is a high‑visibility, high‑ownership position that will directly support the next stage of growth for Kewpie Americas. This person will drive critical digital initiatives that directly impact customer engagement, online revenue, and the strength of our brand presence across key digital channels.
This role is based in‑office at Kewpie Americas’ headquarters in Irwindale, California. Occasional travel may be required for events, retail activations, or marketing support needs.
Responsibilities
Manage day‑to‑day coordination and execution of digital marketing campaigns, projects, and events.
Maintain marketing calendars, project trackers, campaign timelines, and post‑promotion reporting from concept through completion.
Coordinate cross‑functionally with Sales, R&D, Operations, creative partners, and external agencies to streamline communication, ensure campaign readiness, and support asset delivery.
Maintain and update Kewpie Americas’ website content, landing pages, and SEO‑supported updates with web partners.
Assist in the planning and logistics of trade shows, food events, and retail activations.
Monitor digital analytics and KPIs (traffic, conversions, engagement), compile performance reports, and translate insights into actionable recommendations that improve conversion, engagement, and overall customer experience.
Oversee Shopify and Amazon product listings, bundles, promotions, pricing updates, and inventory visibility in collaboration with external support partners.
Work with the Creative Marketing team to develop and deploy on‑brand digital assets.
Oversee e‑commerce inventory by coordinating with fulfillment partners to prevent stockouts, overselling, and listing errors, while placing monthly purchase orders aligned with demand forecasts.
Track e‑commerce performance metrics and provide weekly/monthly reporting to marketing leadership.
Prepare internal reports, presentations, and meeting recaps for marketing initiatives and performance updates.
Support customer service escalations for e‑commerce orders and coordinate resolutions with fulfillment partners.
Required Skills & Abilities
Highly organized, detail‑oriented, and proactive with strong project‑management skills.
Excellent written and verbal communication skills; comfortable collaborating across multiple teams.
Strong understanding of digital marketing fundamentals, including conversion optimization, customer journeys, and online merchandising.
Hands‑on experience with Shopify, Amazon Seller Central, Google Analytics, and email/CRM platforms.
Ability to analyze digital and e‑commerce performance data and translate insights into measurable improvements.
Ability to prioritize and manage multiple responsibilities in a fast‑paced CPG environment.
Basic understanding of SEO, UX best practices, and digital merchandising.
Experience partnering with creative, social, web, and fulfillment teams.
Proficiency in Microsoft Office Suite and Google Workspace (Docs, Sheets, Slides).
Education & Experience
Bachelor’s degree in Marketing, Business, Communications, or related field.
Minimum 3–5+ years of experience in digital marketing, e‑commerce marketing, or DTC/CPG e‑commerce operations.
Experience in food & beverage, CPG, or retail strongly preferred.
Prior experience managing Shopify stores, digital campaigns, and promotional execution is highly valuable.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, General Business, and Project Management
Industries Food and Beverage Manufacturing and Manufacturing
Benefits
Medical insurance
Vision insurance
401(k)
#J-18808-Ljbffr