Charles Schwab
Sr Manager, Strategic Communications- Family Wealth Alliance
Charles Schwab, Orlando, Florida, us, 32885
Sr Manager, Strategic Communications – Family Wealth Alliance
Apply for the Sr Manager, Strategic Communications – Family Wealth Alliance role at Charles Schwab.
The Family Wealth Alliance (FWA), a division of Schwab Advisor Services, connects multifamily offices and family wealth firms with the people, ideas and solutions they need to thrive. The Senior Manager of Marketing & Communications shapes FWA’s external voice, ensuring a strong, consistent presence for members, prospects and partners across the industry. This role oversees all marketing, PR, communications and digital channels and reports to the President of FWA and sits on the FWA Leadership Team.
What You’ll Do Develop and execute the marketing and communications strategy that supports FWA’s events, thought leadership, and member and prospect engagement. Act as brand steward, master copywriter and PR strategist, managing external messaging and ensuring every touchpoint strengthens FWA’s value proposition in the family wealth industry.
Key Responsibilities
Marketing Strategy & Execution
Develop and execute integrated marketing plans to promote FWA’s thought leadership, events, research, membership, sponsorship and community benefits.
Use data‑driven strategies and analytics to measure impact and continuously improve engagement.
Partner with internal teams to craft messaging and campaigns tailored to member and prospect audiences, ensuring alignment with organizational priorities.
Drive the voice, brand and tone of FWA communications.
Supervise design, copywriting and production of all marketing collateral and communications in alignment with FWA brand standards.
PR & Media Relations
Serve as FWA’s lead on media relations, nurturing and managing press opportunities.
Draft press releases, media statements and talking points for FWA leadership.
Build and maintain relationships with industry and business media outlets.
Communications & Brand Stewardship
Manage FWA’s brand guidelines and ensure consistent application across all touchpoints.
Oversee internal and external communications channels, including newsletters, announcements, promotional campaigns, PR, social media and the FWA website.
Monitor digital analytics and use insights to refine outreach and campaigns.
Collaborate with Schwab partners on communications alignment and compliance.
Write, edit and proof communications with absolute precision.
Cross‑Functional Collaboration
Partner with Alliance Research, Events and Member Experience teams to ensure effective promotion and visibility.
Provide communications support to FWA leadership, ensuring consistency of messaging.
FWA Leadership Team Contribution
Contribute to FWA’s overall strategic direction, long‑term growth strategies, budget priorities and organizational decision‑making.
Guide and uphold FWA’s brand, mission and values across internal and external touchpoints.
Act as a thought partner on the Member Acceptance Committee and other leadership forums.
Help manage major technology and operational initiatives, including vendor selection and implementation.
Help manage organizational compliance, business continuity and risk processes.
Support cross‑functional initiatives as needed, modeling collaboration and a One Schwab mindset.
Location This role is not available as fully remote and must be within reasonable commuting distance of the following Charles Schwab campus locations:
Westlake, TX
Orlando, FL
Qualifications
Bachelor’s degree required.
8+ years of experience in marketing, communications or a related field.
Creative agency experience highly desirable.
Proven ability to manage PR and media relations, including pitching, writing press releases and coordinating media engagement.
Impeccable storytelling, editing and proofreading skills – producing flawless, high‑quality copy and setting the tone and voice for FWA.
Hands‑on experience managing social media, web content and digital platforms.
Familiarity with basic design principles and ability to oversee collateral development.
Ability to use data and analytics to inform and enhance engagement strategies.
Excellent organizational and project management skills with detail‑oriented follow‑through.
Compensation & Benefits In addition to the advertised salary range, this role is also eligible for bonus or incentive opportunities.
Benefits include:
401(k) with company match and Employee Stock Purchase Plan
Paid time for vacation, volunteering and a 28‑day sabbatical after every 5 years of service for eligible positions
Paid parental leave and family building benefits
Tuition reimbursement
Health, dental and vision insurance
Seniority Level Director
Employment Type Full‑time
Job Function Marketing, Public Relations, and Writing/Editing
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The Family Wealth Alliance (FWA), a division of Schwab Advisor Services, connects multifamily offices and family wealth firms with the people, ideas and solutions they need to thrive. The Senior Manager of Marketing & Communications shapes FWA’s external voice, ensuring a strong, consistent presence for members, prospects and partners across the industry. This role oversees all marketing, PR, communications and digital channels and reports to the President of FWA and sits on the FWA Leadership Team.
What You’ll Do Develop and execute the marketing and communications strategy that supports FWA’s events, thought leadership, and member and prospect engagement. Act as brand steward, master copywriter and PR strategist, managing external messaging and ensuring every touchpoint strengthens FWA’s value proposition in the family wealth industry.
Key Responsibilities
Marketing Strategy & Execution
Develop and execute integrated marketing plans to promote FWA’s thought leadership, events, research, membership, sponsorship and community benefits.
Use data‑driven strategies and analytics to measure impact and continuously improve engagement.
Partner with internal teams to craft messaging and campaigns tailored to member and prospect audiences, ensuring alignment with organizational priorities.
Drive the voice, brand and tone of FWA communications.
Supervise design, copywriting and production of all marketing collateral and communications in alignment with FWA brand standards.
PR & Media Relations
Serve as FWA’s lead on media relations, nurturing and managing press opportunities.
Draft press releases, media statements and talking points for FWA leadership.
Build and maintain relationships with industry and business media outlets.
Communications & Brand Stewardship
Manage FWA’s brand guidelines and ensure consistent application across all touchpoints.
Oversee internal and external communications channels, including newsletters, announcements, promotional campaigns, PR, social media and the FWA website.
Monitor digital analytics and use insights to refine outreach and campaigns.
Collaborate with Schwab partners on communications alignment and compliance.
Write, edit and proof communications with absolute precision.
Cross‑Functional Collaboration
Partner with Alliance Research, Events and Member Experience teams to ensure effective promotion and visibility.
Provide communications support to FWA leadership, ensuring consistency of messaging.
FWA Leadership Team Contribution
Contribute to FWA’s overall strategic direction, long‑term growth strategies, budget priorities and organizational decision‑making.
Guide and uphold FWA’s brand, mission and values across internal and external touchpoints.
Act as a thought partner on the Member Acceptance Committee and other leadership forums.
Help manage major technology and operational initiatives, including vendor selection and implementation.
Help manage organizational compliance, business continuity and risk processes.
Support cross‑functional initiatives as needed, modeling collaboration and a One Schwab mindset.
Location This role is not available as fully remote and must be within reasonable commuting distance of the following Charles Schwab campus locations:
Westlake, TX
Orlando, FL
Qualifications
Bachelor’s degree required.
8+ years of experience in marketing, communications or a related field.
Creative agency experience highly desirable.
Proven ability to manage PR and media relations, including pitching, writing press releases and coordinating media engagement.
Impeccable storytelling, editing and proofreading skills – producing flawless, high‑quality copy and setting the tone and voice for FWA.
Hands‑on experience managing social media, web content and digital platforms.
Familiarity with basic design principles and ability to oversee collateral development.
Ability to use data and analytics to inform and enhance engagement strategies.
Excellent organizational and project management skills with detail‑oriented follow‑through.
Compensation & Benefits In addition to the advertised salary range, this role is also eligible for bonus or incentive opportunities.
Benefits include:
401(k) with company match and Employee Stock Purchase Plan
Paid time for vacation, volunteering and a 28‑day sabbatical after every 5 years of service for eligible positions
Paid parental leave and family building benefits
Tuition reimbursement
Health, dental and vision insurance
Seniority Level Director
Employment Type Full‑time
Job Function Marketing, Public Relations, and Writing/Editing
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