Nanit
About Nanit
Welcome to Nanit, the high‑growth baby tech company that is changing the way parents experience parenthood through the world's most advanced baby monitor and parenting products. In 2016 the Nanit baby monitor revolutionized the industry with computer‑vision and machine‑learning capabilities that helped parents understand their baby's sleep patterns and achieve better sleep quality. The company has become the leader in the connected parenting space, with an incredible customer base of highly‑engaged parents who look to Nanit as a source of information and expertise on their parenting journey.
About the Role We're looking for a forward‑thinking, highly collaborative leader to elevate Nanit into the cultural spotlight. As Director, Brand Marketing you will grow Nanit's awareness and relevance by developing bold ideas that break through, expand our reach, and position us as the voice of modern parenting. This role is equal parts thinker and doer — someone who can bring strategic vision, roll up their sleeves to execute, and test quickly into new formats to uncover what resonates. From creator collaborations and breakthrough social posts to large‑scale activations and lifestyle partnerships, you'll shape work that sparks conversation, drives earned reach, and authentically connects with parents everywhere.
You will manage and grow a team while also working closely with Creative, Growth and Integrated Marketing to ensure culture‑shaping ideas come to life seamlessly. Reporting to the VP of Brand & Creative, this is a highly visible role with the opportunity to define how Nanit shows up in culture and builds lasting brand relevance.
What You'll Do
Lead Nanit's social strategy and ongoing ideation, developing content and activations that drive conversation and cultural resonance
Continuously test emerging content formats, scaling what works and moving fast to evolve with the landscape
Translate cultural insights and consumer behaviour into big ideas that are channel‑agnostic but optimized for earned impact
Build and execute influencer and ambassador strategies that leverage creators of all sizes for authentic storytelling and advocacy
Identify and secure partnerships that amplify Nanit's voice and connect us with new audiences
Leverage social listening not only to track conversation around Nanit but to spot broader trends in parenting culture where we have the right to lead and break through
Develop a strategy for Reddit that allows Nanit to authentically engage in conversations and communities, building trust while introducing the brand in ways that feel native to the platform
Launch lifestyle‑driven activations and collaborations that keep Nanit top‑of‑mind in parenting and cultural conversations
Work cross‑functionally to integrate cultural initiatives into broader campaigns and brand messaging moments
Manage, mentor, and inspire a growing team, while tapping agencies, partners, and freelancers to bring ideas to life
Who You Are
8–10 years of experience in a combination of brand, content, social strategy, influencer, or partnerships
Proven track record of building and executing culturally resonant ideas that drive earned reach and brand relevance
Deep expertise in social platforms, influencer marketing, and digital culture with a pulse on emerging trends
Skilled at developing creator programs and brand partnerships that generate storytelling at scale
A strong communicator who can turn strategy into compelling narratives and activations
Comfortable in a fast‑growing, consumer‑facing brand environment where agility and creativity are key
Why You'll Love Working Here
Hybrid in‑office schedule
Remote work from home month in August
Flexible PTO (we trust you to take the time you need)
Equity options so you can share in our growth
Paid parental leave for all new parents
Employee discounts on Nanit products
Work‑from‑home stipend
Monthly team events
EEO, Salary and Location This is a hybrid role that will require prospective candidates to be in our NYC 3 days per week.
Salary range: $150,000 – $160,000 + equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short‑term and long‑term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job‑related factors.
We are proud to be an equal‑opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
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About the Role We're looking for a forward‑thinking, highly collaborative leader to elevate Nanit into the cultural spotlight. As Director, Brand Marketing you will grow Nanit's awareness and relevance by developing bold ideas that break through, expand our reach, and position us as the voice of modern parenting. This role is equal parts thinker and doer — someone who can bring strategic vision, roll up their sleeves to execute, and test quickly into new formats to uncover what resonates. From creator collaborations and breakthrough social posts to large‑scale activations and lifestyle partnerships, you'll shape work that sparks conversation, drives earned reach, and authentically connects with parents everywhere.
You will manage and grow a team while also working closely with Creative, Growth and Integrated Marketing to ensure culture‑shaping ideas come to life seamlessly. Reporting to the VP of Brand & Creative, this is a highly visible role with the opportunity to define how Nanit shows up in culture and builds lasting brand relevance.
What You'll Do
Lead Nanit's social strategy and ongoing ideation, developing content and activations that drive conversation and cultural resonance
Continuously test emerging content formats, scaling what works and moving fast to evolve with the landscape
Translate cultural insights and consumer behaviour into big ideas that are channel‑agnostic but optimized for earned impact
Build and execute influencer and ambassador strategies that leverage creators of all sizes for authentic storytelling and advocacy
Identify and secure partnerships that amplify Nanit's voice and connect us with new audiences
Leverage social listening not only to track conversation around Nanit but to spot broader trends in parenting culture where we have the right to lead and break through
Develop a strategy for Reddit that allows Nanit to authentically engage in conversations and communities, building trust while introducing the brand in ways that feel native to the platform
Launch lifestyle‑driven activations and collaborations that keep Nanit top‑of‑mind in parenting and cultural conversations
Work cross‑functionally to integrate cultural initiatives into broader campaigns and brand messaging moments
Manage, mentor, and inspire a growing team, while tapping agencies, partners, and freelancers to bring ideas to life
Who You Are
8–10 years of experience in a combination of brand, content, social strategy, influencer, or partnerships
Proven track record of building and executing culturally resonant ideas that drive earned reach and brand relevance
Deep expertise in social platforms, influencer marketing, and digital culture with a pulse on emerging trends
Skilled at developing creator programs and brand partnerships that generate storytelling at scale
A strong communicator who can turn strategy into compelling narratives and activations
Comfortable in a fast‑growing, consumer‑facing brand environment where agility and creativity are key
Why You'll Love Working Here
Hybrid in‑office schedule
Remote work from home month in August
Flexible PTO (we trust you to take the time you need)
Equity options so you can share in our growth
Paid parental leave for all new parents
Employee discounts on Nanit products
Work‑from‑home stipend
Monthly team events
EEO, Salary and Location This is a hybrid role that will require prospective candidates to be in our NYC 3 days per week.
Salary range: $150,000 – $160,000 + equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short‑term and long‑term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job‑related factors.
We are proud to be an equal‑opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
#J-18808-Ljbffr