The University of Texas Southwestern Medical Center
Marketing Communications Manager, Pediatrics
The University of Texas Southwestern Medical Center, Fort Worth, Texas, United States, 76102
WHY UT SOUTHWESTERN?
With over 75 years of excellence in Dallas-Fort Worth, Texas, UT Southwestern is committed to excellence, innovation, teamwork, and compassion. As a world-renowned medical and research center, we strive to provide the best possible care, resources, and benefits for our valued employees. Ranked as the number 1 hospital in Dallas-Fort Worth according to U.S. News & World Report, we invest in you with opportunities for career growth and development to align with your future goals. Our highly competitive benefits package offers healthcare, PTO and paid holidays, on-site childcare, wage, merit increases and so much more. We invite you to be a part of the UT Southwestern team where you'll discover a culture of teamwork, professionalism, and a rewarding career!
JOB SUMMARY The Marketing Communications Manager position will help plan and implement strategic campaigns and content designed to drive awareness, preference, and increased utilization of UT Southwestern’s pediatric brand. The position will focus primarily on developing, executing, and evaluating marketing communications initiatives in conjunction with senior leadership, as well as managing the creation and production of marketing collateral highlighting advances in clinical care, education and research on behalf of the Department of Pediatrics and UTSW Pediatric Group. The position reports to the Director of Communications and Marketing for Pediatrics.
The position manages the development of measurable marketing communications, public relations plans and campaigns to advance the reputation of UTSW pediatrics nationally and regionally with a focus on faculty affairs, clinical affairs, education and research innovations/medical discoveries. Handles editorial content and programmatic promotional materials as needed by pediatrics divisions and clinical services, targeting both consumers and potential faculty, fellows and residents. At least two years of experience must be specialized in marketing communications in a corporation, agency or health care setting. Works with leadership to regularly coordinate and conduct relevant market research, monitor trends and recommend adjusting strategies accordingly. Responsibilities include project management, developing and supporting digital and social media marketing strategies as well as institutional recruiting efforts.
BENEFITS UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include:
PPO medical plan, available day one at no cost for full-time employee-only coverage
100% coverage for preventive healthcare-no copay
Paid Time Off, available day one
Retirement Programs through the Teacher Retirement System of Texas (TRS)
Paid Parental Leave Benefit
Wellness programs
Tuition Reimbursement
Public Service Loan Forgiveness (PSLF) Qualified Employer
Learn more about these and other UTSW employee benefits!
EXPERIENCE AND EDUCATION Required
Education Bachelor's Degree
Experience 8 years experience in the development of marketing communications, magazine publishing or advertising. and 4 years Must be specialized in marketing communications in a corporation or advertising agency. Additional advanced education may be considered in lieu of experience.
JOB DUTIES
In collaboration with senior leadership, develop and execute marketing communications plans and initiatives, based on the strategic goals of the institution. Ensure feedback loop for all tactical elements of the plans and communication vehicles, enabling tracking and recalibrating, if necessary, to ensure growth goals are met.
Provide editorial oversight and direction on strategic Health System communications, including managerial oversight of consumer health publications, ongoing direct mail appeals, and content-driven marketing activities in support of consumer health events. Research, write and edit new print and electronic content for the clinical service lines as needed.
Plan, develop, and implement promotional and marketing communications materials as needed by designated clinical service areas, targeting both referring physicians and consumers.
Work closely with the various business managers for the clinical units, in both the hospital and faculty practice to ensure that their identified marketing communications needs are being met.
Serve as "account manager" for the creative team on marketing communications initiatives: formulate written project documentation and work with the team to assign project milestones, develop the creative pieces and then evaluate their effectiveness and assess general return on investment.
Negotiate with and manage the work of outside vendors as appropriate.
Maintain an awareness of key market segments. Proactively leverage medical center research and other existing sources of information in internal and external marketing plans.
Performs other duties as assigned.
SECURITY AND EEO STATEMENT Security: This position is security-sensitive and subject to Texas Education Code 51.215, which authorizes UT Southwestern to obtain criminal history record information.
EEO: UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status.
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JOB SUMMARY The Marketing Communications Manager position will help plan and implement strategic campaigns and content designed to drive awareness, preference, and increased utilization of UT Southwestern’s pediatric brand. The position will focus primarily on developing, executing, and evaluating marketing communications initiatives in conjunction with senior leadership, as well as managing the creation and production of marketing collateral highlighting advances in clinical care, education and research on behalf of the Department of Pediatrics and UTSW Pediatric Group. The position reports to the Director of Communications and Marketing for Pediatrics.
The position manages the development of measurable marketing communications, public relations plans and campaigns to advance the reputation of UTSW pediatrics nationally and regionally with a focus on faculty affairs, clinical affairs, education and research innovations/medical discoveries. Handles editorial content and programmatic promotional materials as needed by pediatrics divisions and clinical services, targeting both consumers and potential faculty, fellows and residents. At least two years of experience must be specialized in marketing communications in a corporation, agency or health care setting. Works with leadership to regularly coordinate and conduct relevant market research, monitor trends and recommend adjusting strategies accordingly. Responsibilities include project management, developing and supporting digital and social media marketing strategies as well as institutional recruiting efforts.
BENEFITS UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include:
PPO medical plan, available day one at no cost for full-time employee-only coverage
100% coverage for preventive healthcare-no copay
Paid Time Off, available day one
Retirement Programs through the Teacher Retirement System of Texas (TRS)
Paid Parental Leave Benefit
Wellness programs
Tuition Reimbursement
Public Service Loan Forgiveness (PSLF) Qualified Employer
Learn more about these and other UTSW employee benefits!
EXPERIENCE AND EDUCATION Required
Education Bachelor's Degree
Experience 8 years experience in the development of marketing communications, magazine publishing or advertising. and 4 years Must be specialized in marketing communications in a corporation or advertising agency. Additional advanced education may be considered in lieu of experience.
JOB DUTIES
In collaboration with senior leadership, develop and execute marketing communications plans and initiatives, based on the strategic goals of the institution. Ensure feedback loop for all tactical elements of the plans and communication vehicles, enabling tracking and recalibrating, if necessary, to ensure growth goals are met.
Provide editorial oversight and direction on strategic Health System communications, including managerial oversight of consumer health publications, ongoing direct mail appeals, and content-driven marketing activities in support of consumer health events. Research, write and edit new print and electronic content for the clinical service lines as needed.
Plan, develop, and implement promotional and marketing communications materials as needed by designated clinical service areas, targeting both referring physicians and consumers.
Work closely with the various business managers for the clinical units, in both the hospital and faculty practice to ensure that their identified marketing communications needs are being met.
Serve as "account manager" for the creative team on marketing communications initiatives: formulate written project documentation and work with the team to assign project milestones, develop the creative pieces and then evaluate their effectiveness and assess general return on investment.
Negotiate with and manage the work of outside vendors as appropriate.
Maintain an awareness of key market segments. Proactively leverage medical center research and other existing sources of information in internal and external marketing plans.
Performs other duties as assigned.
SECURITY AND EEO STATEMENT Security: This position is security-sensitive and subject to Texas Education Code 51.215, which authorizes UT Southwestern to obtain criminal history record information.
EEO: UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status.
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