Priceline is hiring: Associate Analyst, SEM Operations in New York
Priceline, New York, NY, United States
This role is eligible for our hybrid work model: 2 days in-office
Associate Analyst, SEM Operations
We’re a data-driven organization, which makes our performance marketing team the brains of our operation. On the cutting edge of customer and business analytics, they make sure all our decisions and innovations are based on the latest insights. We are constantly testing new and innovative campaign ideas beyond the typical engine best practices.
Why this job’s a big deal
As an Associate SEM Analyst, you’ll play a key role in driving growth through paid search and performance marketing. You’ll manage large-scale search campaigns across platforms like Google Ads and Microsoft Advertising, optimizing spend and performance through rigorous analysis and testing. Your work will directly impact customer acquisition, retention, and profitability—helping us stay competitive in a fast-paced, data-driven marketplace.
In this role you will get to
Execute, monitor, and optimize SEM campaigns across Google, Bing, and other search platforms to achieve KPIs related to ROI, conversion rate, and cost efficiency.
Perform keyword research, audience segmentation, and bid strategy optimization to improve reach and quality of traffic.
Collaborate with data science and analytics teams to develop dashboards, reports, and performance models that track campaign performance and identify optimization opportunities.
Conduct A/B and multivariate tests to refine ad copy, landing pages, and bidding strategies.
Partner with creative, product, and analytics teams to ensure campaigns align with broader marketing and brand strategies.
Analyze competitor activity, market trends, and search landscape changes to inform ongoing campaign strategy.
Manage budgets, pacing, and forecasting to ensure spend is optimized and aligned with business goals.
Continuously explore and test automation and AI tools to drive scale and performance efficiency.
Who you are
1-2 years of experience in SEM or performance marketing, ideally within an e-commerce, travel, or consumer-focused digital environment.
Strong knowledge of Google Ads, Microsoft Advertising, Google Analytics (GA4) advanced proficiency in Excel/Google Sheets; experience with SQL
Experience with Python, or Tableau is a plus
Proven analytical and quantitative skills—comfortable using data to make decisions, measure results, and identify new opportunities.
Familiar with conversion tracking, attribution modeling, and campaign optimization techniques.
Strong attention to detail, with the ability to manage multiple campaigns and deadlines simultaneously.
Excellent communicator who can clearly present findings and recommendations to both technical and non-technical stakeholders.
Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.
The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. Unquestionable integrity and ethics is essential.
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.
The salary range for this position is $70,000–$90,000 USD.
Who we are
WE ARE PRICELINE.
Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding - we make travel affordable and accessible to our customers.
Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown‑up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized.
We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.
Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable.
Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We’d love for you to join us and help shape what makes our team extraordinary.
Flexible work at Priceline
Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.
Inclusion is a Big Deal!
To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.
Applying for this position
We're excited that you are interested in a career with us. For all current employees, please use the internal portal to find jobs and apply.
External candidates are required to have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications.
#J-18808-Ljbffr
In Summary: Priceline is a data-driven organization, which makes our performance marketing team the brains of our operation . You’ll manage large-scale search campaigns across platforms like Google Ads and Microsoft Advertising . The salary range for this position is $70,000–$90,000 USD .
En Español: Este rol es elegible para nuestro modelo de trabajo híbrido: 2 días en la oficina analista asociado, SEM Operations Somos una organización impulsada por datos que hace de nuestro equipo de marketing de rendimiento el cerebro de nuestra operación. En la vanguardia del análisis de clientes y negocios, se aseguran de que todas nuestras decisiones e innovaciones estén basadas en los últimos conocimientos. Estamos constantemente probando nuevas e innovadoras ideas de campaña más allá de las mejores prácticas típicas del motor. ¿Por qué este trabajo es un gran negocio? Como analista afiliado de SEM, jugará un papel clave en impulsar el crecimiento a través de búsqueda pagada y mercadotecnia de desempeño. Su trabajo tendrá un impacto directo en la adquisición, retención y rentabilidad de los clientes. Colaborará con equipos de ciencia de datos y análisis para mantenerse competitivos en un mercado acelerado e impulsado por datos. En este papel podrá ejecutar, monitorear y optimizar campañas SEM a través de Google, Bing y otras plataformas de búsqueda para lograr KPI relacionados con el ROI, tasa de conversión y eficiencia del costo. Realizar investigación de palabras clave, segmentación y optimización de estrategia de oferta simultáneamente para mejorar el alcance y calidad del tráfico al cliente. Colabora con equipos informáticos y analíticos para desarrollar paneles de control, informes y modelos de rendimiento que rastreen el desempeño e identifiquen oportunidades de optimización. Conduce pruebas A/B y multivariadas para refinar las páginas de destino y estrategias de licitación. Participa con equipos creativos para asegurar que las campañes de marketing se alinean con métodos más amplios de publicidad; Prestar atención continuamente a los resultados de la campaña y la capacidad de negocio. La integridad y la ética incuestionables son esenciales. Hay una variedad de factores que determinan un rango salarial, incluidos pero no limitados a datos referentes del mercado externo, ubicación geográfica y años de experiencia buscada / requerida. Además de un sueldo base competitivo, ciertos roles pueden ser elegibles para un bono anual y/o subvención de capital. El rango de salarios para este puesto es $70,000$90,000 USD. Quienes somos WE ARE PRICELINE. Nuestro éxito como uno de los mayores actores en viajes online es todo gracias a nuestro increíble equipo dedicado de empleados talentosos. Priceline es parte de la familia de empresas Booking Holdings, Inc. (Nasdaq: BKNG), una compañía global de viajes en línea altamente rentable con una capitalización de mercado de más de $ 80 mil millones. Nuestras compañías hermanas incluyen Booking.com, BookingGo, Agoda, Kayak y OpenTable. Pricline es un orgulloso empleador de igualdad de oportunidades. Abrazamos y celebramos las lentes únicas a través de las cuales nuestros empleados ven el mundo. Nos encantaría que se unan a nosotros y ayuden a dar forma a lo que hace extraordinario a nuestro equipo. Trabajar flexiblemente en Pricelin Price está siguiendo un modelo profesional externo, que incluye dos días de trabajo remoto según usted y su gerente determinen (por favor, los martes, miércoles o jueves). Cuando haga clic en Aplicar, los candidatos que regresen pueden iniciar sesión o nuevos candidatos pueden crear rápidamente una cuenta para guardar/ver las aplicaciones. #J-18808-Ljbffr
Associate Analyst, SEM Operations
We’re a data-driven organization, which makes our performance marketing team the brains of our operation. On the cutting edge of customer and business analytics, they make sure all our decisions and innovations are based on the latest insights. We are constantly testing new and innovative campaign ideas beyond the typical engine best practices.
Why this job’s a big deal
As an Associate SEM Analyst, you’ll play a key role in driving growth through paid search and performance marketing. You’ll manage large-scale search campaigns across platforms like Google Ads and Microsoft Advertising, optimizing spend and performance through rigorous analysis and testing. Your work will directly impact customer acquisition, retention, and profitability—helping us stay competitive in a fast-paced, data-driven marketplace.
In this role you will get to
Execute, monitor, and optimize SEM campaigns across Google, Bing, and other search platforms to achieve KPIs related to ROI, conversion rate, and cost efficiency.
Perform keyword research, audience segmentation, and bid strategy optimization to improve reach and quality of traffic.
Collaborate with data science and analytics teams to develop dashboards, reports, and performance models that track campaign performance and identify optimization opportunities.
Conduct A/B and multivariate tests to refine ad copy, landing pages, and bidding strategies.
Partner with creative, product, and analytics teams to ensure campaigns align with broader marketing and brand strategies.
Analyze competitor activity, market trends, and search landscape changes to inform ongoing campaign strategy.
Manage budgets, pacing, and forecasting to ensure spend is optimized and aligned with business goals.
Continuously explore and test automation and AI tools to drive scale and performance efficiency.
Who you are
1-2 years of experience in SEM or performance marketing, ideally within an e-commerce, travel, or consumer-focused digital environment.
Strong knowledge of Google Ads, Microsoft Advertising, Google Analytics (GA4) advanced proficiency in Excel/Google Sheets; experience with SQL
Experience with Python, or Tableau is a plus
Proven analytical and quantitative skills—comfortable using data to make decisions, measure results, and identify new opportunities.
Familiar with conversion tracking, attribution modeling, and campaign optimization techniques.
Strong attention to detail, with the ability to manage multiple campaigns and deadlines simultaneously.
Excellent communicator who can clearly present findings and recommendations to both technical and non-technical stakeholders.
Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.
The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. Unquestionable integrity and ethics is essential.
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.
The salary range for this position is $70,000–$90,000 USD.
Who we are
WE ARE PRICELINE.
Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding - we make travel affordable and accessible to our customers.
Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown‑up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized.
We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.
Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable.
Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We’d love for you to join us and help shape what makes our team extraordinary.
Flexible work at Priceline
Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.
Inclusion is a Big Deal!
To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.
Applying for this position
We're excited that you are interested in a career with us. For all current employees, please use the internal portal to find jobs and apply.
External candidates are required to have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications.
#J-18808-Ljbffr
In Summary: Priceline is a data-driven organization, which makes our performance marketing team the brains of our operation . You’ll manage large-scale search campaigns across platforms like Google Ads and Microsoft Advertising . The salary range for this position is $70,000–$90,000 USD .
En Español: Este rol es elegible para nuestro modelo de trabajo híbrido: 2 días en la oficina analista asociado, SEM Operations Somos una organización impulsada por datos que hace de nuestro equipo de marketing de rendimiento el cerebro de nuestra operación. En la vanguardia del análisis de clientes y negocios, se aseguran de que todas nuestras decisiones e innovaciones estén basadas en los últimos conocimientos. Estamos constantemente probando nuevas e innovadoras ideas de campaña más allá de las mejores prácticas típicas del motor. ¿Por qué este trabajo es un gran negocio? Como analista afiliado de SEM, jugará un papel clave en impulsar el crecimiento a través de búsqueda pagada y mercadotecnia de desempeño. Su trabajo tendrá un impacto directo en la adquisición, retención y rentabilidad de los clientes. Colaborará con equipos de ciencia de datos y análisis para mantenerse competitivos en un mercado acelerado e impulsado por datos. En este papel podrá ejecutar, monitorear y optimizar campañas SEM a través de Google, Bing y otras plataformas de búsqueda para lograr KPI relacionados con el ROI, tasa de conversión y eficiencia del costo. Realizar investigación de palabras clave, segmentación y optimización de estrategia de oferta simultáneamente para mejorar el alcance y calidad del tráfico al cliente. Colabora con equipos informáticos y analíticos para desarrollar paneles de control, informes y modelos de rendimiento que rastreen el desempeño e identifiquen oportunidades de optimización. Conduce pruebas A/B y multivariadas para refinar las páginas de destino y estrategias de licitación. Participa con equipos creativos para asegurar que las campañes de marketing se alinean con métodos más amplios de publicidad; Prestar atención continuamente a los resultados de la campaña y la capacidad de negocio. La integridad y la ética incuestionables son esenciales. Hay una variedad de factores que determinan un rango salarial, incluidos pero no limitados a datos referentes del mercado externo, ubicación geográfica y años de experiencia buscada / requerida. Además de un sueldo base competitivo, ciertos roles pueden ser elegibles para un bono anual y/o subvención de capital. El rango de salarios para este puesto es $70,000$90,000 USD. Quienes somos WE ARE PRICELINE. Nuestro éxito como uno de los mayores actores en viajes online es todo gracias a nuestro increíble equipo dedicado de empleados talentosos. Priceline es parte de la familia de empresas Booking Holdings, Inc. (Nasdaq: BKNG), una compañía global de viajes en línea altamente rentable con una capitalización de mercado de más de $ 80 mil millones. Nuestras compañías hermanas incluyen Booking.com, BookingGo, Agoda, Kayak y OpenTable. Pricline es un orgulloso empleador de igualdad de oportunidades. Abrazamos y celebramos las lentes únicas a través de las cuales nuestros empleados ven el mundo. Nos encantaría que se unan a nosotros y ayuden a dar forma a lo que hace extraordinario a nuestro equipo. Trabajar flexiblemente en Pricelin Price está siguiendo un modelo profesional externo, que incluye dos días de trabajo remoto según usted y su gerente determinen (por favor, los martes, miércoles o jueves). Cuando haga clic en Aplicar, los candidatos que regresen pueden iniciar sesión o nuevos candidatos pueden crear rápidamente una cuenta para guardar/ver las aplicaciones. #J-18808-Ljbffr