Media Buyer, Google Job at Launch Potato in Florida

Join to apply for the Media Buyer, Google role at Launch Potato . WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers. BASE SALARY $75,000 to $90,000 per year. REQUIREMENTS / QUALIFICATIONS 4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI. Proven ability to manage large‑scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently. Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets. Ability to write compelling ad copy and collaborate effectively on creative asset development. Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners to drive results. EXPERIENCE Minimum 4 years managing Google Ads campaigns across multiple formats with proven success optimizing large‑scale budgets ($20M+/year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through strategy and execution. YOUR ROLE Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. Manage a large‑scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types. PERFORMANCE EXPECTATIONS Own campaign performance end‑to‑end. Take full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns. Source and manage creative like a performance marketer. Proactively write ad copy, partner on creative development, and maintain an organized asset library. Plan, launch, and optimize with precision. Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation. Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Document all tests and campaign changes in a structured log, sharing wins and learnings to raise the bar for the Paid Media team. Collaborate closely with business leads, account managers, and yield partners to surf headwinds/tailwinds and provide crisp performance updates. Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and lead the charge into unexplored areas of growth. Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle while relentlessly seeking ways to scale spend efficiently and protect margins. COMPETENCIES Technical Mastery: Demonstrates deep knowledge of the Google Ads ecosystem and independently optimizes complex campaign structures. Analytical Problem‑Solving: Proactively identifies trends, risks, and opportunities, providing actionable recommendations without oversight. Organizational Skills: Manages multiple campaigns and shifting priorities reliably in a fast‑paced environment. Collaboration & Influence: Partners effectively with yield, business leads, and creative teams, influencing decisions with data and solutions. Growth Mindset: Pursues performance improvements and stays ahead of platform and industry changes. Communication: Delivers clear, concise, and impactful communication to peers and leadership. Adaptability: Thrives in a dynamic, test‑and‑learn environment, turning ambiguity into action. COMPENSATION & BENEFITS Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company; future increases are based on company and personal performance, not annual cost‑of‑living adjustments. EEO STATEMENT Launch Potato is an Equal Employment Opportunity company committed to a diverse, inclusive team and culture. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, protected veteran status, disability status, or any other legally protected characteristic. APPLY NOW Accelerate your career – apply today! #J-18808-Ljbffr