Social Media Specialist Job at Bartow Ford Company in Bartow

Apply for the Social Media Specialist role at Bartow Ford Company . Join the team that combines hometown values with exceptional customer care. We don’t just sell trucks and cars— we build relationships and create experiences that connect our community. Base pay range $55,000.00/yr Compensation & Benefits Pay: $55,000 annual salary, paid weekly State-of-the-art facility Growth opportunities within the organization Full medical, dental, vision, and life insurance Vacation and holiday pay 401(k) retirement plan with company match Employee discounts on vehicles Employee appreciation lunches Employee recognition awards Hours: Monday–Friday, 8:00am–5:00pm. Occasional evening and weekend hours based on events. Schedule may vary. Responsibilities Develop and execute engaging social media strategies that align with Bartow Ford’s brand voice and goals. Create and manage daily content across platforms (Facebook, Instagram, TikTok, etc.). Cover on‑site events, vehicle deliveries, and community happenings to capture authentic, exciting content. Monitor automotive trends, community interactions, and analytics to optimize performance. Capture and edit photos and videos for posts, stories, and reels. Assist with planning, organizing, and supporting Bartow Ford events (setup, coordination, live posting, and follow‑up content). Engage and respond to all reviews, messages, and comments in a timely, professional tone. Track analytics and performance metrics to identify trends and opportunities. Order and maintain inventory of promotional items. Miscellaneous other duties as assigned. Requirements Must submit to a background check and drug test. Valid Florida driver's license with a clean driving record. Must be at least 18 years of age. Experience with social media campaigns and analytics tools (Meta Business Suite, Creator Studio, etc.). Familiarity with brand tone consistency and community engagement. Proven experience managing social media accounts for a brand or business (automotive experience a plus). Strong understanding of current social media trends, algorithms, and best practices. Excellent writing and communication skills. Basic photography and video editing skills (Canva, Photoshop, Adobe Creative Suite, or similar). Self‑motivated, detail‑oriented, and able to manage multiple priorities. Ability to manage multiple projects and deadlines. Comfortable working events—some evenings or weekends required. Equal Opportunity Employer Bartow Ford is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Motor Vehicle Manufacturing #J-18808-Ljbffr