Content Marketing Director Job at Brellium in New York

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About Brellium

Brellium’s mission is a big one – to improve the standard of care across the US healthcare system. We’ve built AI‑powered technology that helps healthcare providers deliver safer, higher‑quality care—starting with the first real‑time medical review platform built to fix clinical and compliance risks before they impact patients. Each year, 1 in 20 people in the U.S. experiences a medical diagnostic or compliance‑related mistake. Most providers lack the time, staffing, and tools to mitigate these issues, so they go unnoticed, impacting care quality and increasing clinical and financial risk. Brellium is building the AI‑powered platform that helps providers deliver safer, more consistent care by mitigating risk early and aligning patient visits with clinical best practices. Our goal is to give every provider in the U.S. the tools to deliver clinically excellent, data‑driven care at scale. Brellium was founded in 2021 and has grown to serve over 250,000 providers across all 50 states. We’re a Series A company with over $16MM in funding from First Round Capital, Left Lane Capital, and Menlo Ventures.

About the Role

As the Content Marketing Director, you will own and execute Brellium’s full‑funnel content strategy and play a critical role in shaping how we communicate our value to healthcare providers, payors, and partners. This high‑impact position is for a strategic thinker and strong storyteller who can turn complex compliance and quality assurance concepts into compelling narratives. You’ll create content that drives measurable outcomes across the funnel—from increasing brand awareness to generating high‑quality leads, and ultimately supporting customer adoption and retention. You will collaborate closely with Sales, Partnerships, and Product teams to align content with GTM priorities, campaign strategy, and customer needs.

Key Responsibilities

Content Strategy & Messaging

• Develop and own a comprehensive content strategy tailored to healthcare provider groups, payors, and channel partners.
• Translate Brellium’s product capabilities into clear, differentiated messaging and positioning that resonates with decision‑makers and influencers across the buyer journey.
• Establish editorial calendars and ensure consistent brand voice, tone, and quality across all channels.

Content Creation & Campaign Execution

• Create high‑impact assets across multiple formats and channels, including educational blogs, thought‑leadership articles, whitepapers, customer stories, testimonials, long‑form case studies, demand generation guides, landing pages, nurture emails, and LinkedIn posts.
• Build a repeatable video content engine (e.g., webinars, customer spotlights, product deep‑dives) to support both top‑of‑funnel awareness and bottom‑of‑funnel conversion.
• Turn customer insights and feedback into proof points that reinforce Brellium’s market differentiation.

Measurement & Optimization

• Define and track KPIs for content initiatives (e.g., MQL/SQL influence, engagement metrics, sales cycle acceleration).
• Regularly analyze campaign performance, report results to leadership, and make data‑driven recommendations for improvement.
• Continuously refine messaging and formats to maximize impact, applying A/B testing and market feedback.

Market & Industry Insight

• Monitor industry trends, competitor content, and regulatory changes to ensure Brellium’s thought leadership stays relevant and forward‑looking.
• Collaborate with subject matter experts and clinical leaders to translate compliance best practices into actionable insights for customers.

Qualifications

• 4+ years of content marketing experience.

Benefits Offered

• 401(k) Retirement Savings Plan
• Equity Compensation
• Dinner provided via DoorDash & stocked kitchen for NY employees
• Medical, Dental, and Vision coverage
• HSA/FSA
• 11 paid holidays each year
• Unlimited PTO
• Training and professional development
• Hybrid Work Schedule (4 days onsite, 3 if located > 1 hour away)

What We’re About

Decision and Deliver: We are trusted to make nimble decisions without layers of sign‑off and bureaucracy. We take smart risks, embrace the occasional failure, and focus on delivering results that matter.

Stay Driven and Humble: There’s no room for ego here – just a shared drive to learn, improve, and take on what’s next.

Own It: We think and act like owners of our business. We are accountable for our actions, decisions, and results, even when things go wrong.

Customer Obsessed: Our customers are at the center of everything we do. We listen, adapt, and build flexible solutions that meet their needs, staying responsive and proactive to deliver value and build lasting partnerships.

We are aware of fraudulent job offers claiming to be from Brellium. All legitimate communication comes from brellium.com, or no‑reply@ashbyhq.com, and we will never ask for money or sensitive personal information as part of our hiring process. If there are any questions please direct them to peter@brellium.com.

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Marketing and Sales

Industries

• Hospitals and Health Care