Creative Strategist (Contract) Job at Dr. Squatch in California

Why We Exist and What We Do

At Dr. Squatch ( www.drsquatch.com ), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified BCorp in 2023.

We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role

We’re looking for a contract Creative Strategist (Script Writer) that will be responsible for delivering compelling and well-researched ad scripts for the Dr. Squatch creative team. They will see those scripts through to quality control and completion, providing clear instructional feedback for the team to improve the performance of the ads. The role will also include monitoring performance and occasionally providing reports on what’s working in the account and opportunities for improvement.

This role will be accountable to the Director of Creative Performance.

Ideally, this contractor should be in the Los Angeles Metropolitan area.

Contractor term: up to 20 hours per week for approximately 6 months.

What You’ll Do

Hard Skills

• Copywriting for DR content
• Speak in the Dr. Squatch brand voice to gain sales
• Optimize concepts for Meta, TikTok, Snap, Applovin, and others
• Build concepts for target personas
• Write clear briefs that are user friendly for the team who has to execute them
• Performance analysis (via Ads Manager, Northbeam, TripleWhale or similar)
• Competitor analysis and adaptation: analyze competitor ads and websites, replicate successful tactics or provide directional insights
• Knowledge of the video or ad production process to effectively communicate with creative team members
• Review and QC skills
• Provide feedback on claim limitations
• Understand watchability factors and empathize with the end-user

Soft Skills

• Act with urgency and deliver fast
• Act with minimal direction and conduct thorough research or ask the right questions to produce acceptable output
• Learn and adjust to directionally improve performance
• Constantly inspired and generate many new ideas
• Resource Aware – understands constraints and where emphasis should be placed or deprioritized

Ideal Backgrounds

• Worked in a performance agency or direct-to-consumer brand
• Portfolio of winning concepts

Who We Are

Our core values are Bold & Innovative – creativity and rethinking the way things are done. We Play to Win – high standards, ownership, scrappy, urgency, and investing in outcomes. We are Team Squatch – humble, helpful, positive, and approachable.

Benefits

Competitive salary, medical, dental, vision, 401k with Squatch match, PTO, healthy snacks, frequent company events, and free products.

Equal Employment Opportunity

Dr. Squatch employs an equal opportunity employer and offers reasonable accommodation to qualified applicants with disabilities. We do not discriminate on the basis of any protected group status under any applicable law.