The Walt Disney Company
Manager, Brand & Franchise Management (National Geographic)
The Walt Disney Company, Washington, District of Columbia, us, 20022
Manager, Brand & Franchise Management (National Geographic)
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Job ID
10136136
Location
Washington, DC, United States / Burbank, California, United States / New York, New York, United States
Business
National Geographic
Date posted Nov. 19, 2025
Job Summary: The Manager, National Geographic Brand & Franchise will help bring the National Geographic brand to life through high-impact initiatives, thoughtful partnerships, and seamless collaboration across the organization.
Reporting to the Director, Brand & Franchise Management, this role will work closely with teams across National Geographic Content, the National Geographic Society, and The Walt Disney Company to grow brand visibility, deepen audience engagement, and support the expansion of National Geographic’s mission.
This role will have a particular focus on developing and deepening the relationship between our audiences and the National Geographic Kids brand. This role will drive strategic alignment between stakeholder teams within and outside the organization, particularly to support the launch of new content, products, and partnerships.
Location:
Washington, D.C. and Los Angeles, CA preferred; New York, NY possible
Responsibilities:
Support the
execution of a unified global National Geographic brand strategy
that aligns with business goals and mission.
Use audience data, market trends, and competitive insights (in partnership with Disney Brand Research) to
inform marketing strategies and optimize performance .
Collaborate with regional brand and franchise teams to
ensure alignment and consistent implementation of global strategies .
Partner with the National Geographic Society on select brand initiatives to
support brand and audience growth.
Partner across verticals, regions, and lines of business to help deliver a “One National Geographic” brand approach.
Build strong relationships with internal partners across Consumer Products, Publishing, Travel & Expeditions, and Disney Parks to support integrated brand strategies.
Contribute to the growth of distinct National Geographic franchises that can be activated across multiple businesses.
Manage the planning and execution of cross-platform brand initiatives (e.g., Earth Month campaigns) that elevate the National Geographic brand globally and drive audience engagement.
Develop toolkits, guidelines, and marketing assets for use across internal and external partners.
Support the rollout of brand campaigns in partnership with marketing, editorial, creative, communications, social, legal, and sales teams—ensuring alignment on timelines, KPIs, and creative standards.
Help ensure consistency of messaging and visual identity across platforms and initiatives
Manage and mentor the development and growth of direct report(s).
Support Director and SVP in fostering a team culture of creativity, collaboration, high-trust and high--performance to deliver on business goals and expectations.
Basic Qualifications:
5+ years of experience in brand marketing, strategy, partnerships, or related fields at a comparable level
People management and leadership experience, including the ability to mentor, develop, and guide teams to achieve operational and strategic goals
Bachelor's degree in Marketing, Brand Management, Business, or a related field
Demonstrated experience executing cross-functional brand or marketing initiatives within matrixed organizations
Strong strategic and creative thinking paired with hands‑on executional skills
Excellent communication and storytelling abilities
Data‑driven mindset with the ability to translate insights into actionable plans
Proven ability to manage multiple priorities in a fast‑paced environment
Global mindset and experience working across cultures
Must be available to come into the office 4 days a week (Fridays work from home). We are open to Washington DC, LA or NYC offices*
Preferred Qualifications:
Familiarity with the media and entertainment landscape, particularly documentary or factual content
Experience contributing to global brand programs or partnerships
Experience with strategic work for kids and family audience segments, ideally related to content development, product merchandising, and/or partnerships
Required Education:
Bachelor’s degree in Marketing, Brand Management, Business, or a related field
The hiring range for this position in Washington, D.C. / Burbank, CA is $105,100.00 to $140,900.00 per year and in NY is $110,100.00 to $147,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About National Geographic: National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer‑oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e‑commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.
About The Walt Disney Company: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with National Geographic Partners PAY SVC , which is part of a business we call National Geographic .
National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Job ID
10136136
Location
Washington, DC, United States / Burbank, California, United States / New York, New York, United States
Business
National Geographic
Date posted Nov. 19, 2025
Job Summary: The Manager, National Geographic Brand & Franchise will help bring the National Geographic brand to life through high-impact initiatives, thoughtful partnerships, and seamless collaboration across the organization.
Reporting to the Director, Brand & Franchise Management, this role will work closely with teams across National Geographic Content, the National Geographic Society, and The Walt Disney Company to grow brand visibility, deepen audience engagement, and support the expansion of National Geographic’s mission.
This role will have a particular focus on developing and deepening the relationship between our audiences and the National Geographic Kids brand. This role will drive strategic alignment between stakeholder teams within and outside the organization, particularly to support the launch of new content, products, and partnerships.
Location:
Washington, D.C. and Los Angeles, CA preferred; New York, NY possible
Responsibilities:
Support the
execution of a unified global National Geographic brand strategy
that aligns with business goals and mission.
Use audience data, market trends, and competitive insights (in partnership with Disney Brand Research) to
inform marketing strategies and optimize performance .
Collaborate with regional brand and franchise teams to
ensure alignment and consistent implementation of global strategies .
Partner with the National Geographic Society on select brand initiatives to
support brand and audience growth.
Partner across verticals, regions, and lines of business to help deliver a “One National Geographic” brand approach.
Build strong relationships with internal partners across Consumer Products, Publishing, Travel & Expeditions, and Disney Parks to support integrated brand strategies.
Contribute to the growth of distinct National Geographic franchises that can be activated across multiple businesses.
Manage the planning and execution of cross-platform brand initiatives (e.g., Earth Month campaigns) that elevate the National Geographic brand globally and drive audience engagement.
Develop toolkits, guidelines, and marketing assets for use across internal and external partners.
Support the rollout of brand campaigns in partnership with marketing, editorial, creative, communications, social, legal, and sales teams—ensuring alignment on timelines, KPIs, and creative standards.
Help ensure consistency of messaging and visual identity across platforms and initiatives
Manage and mentor the development and growth of direct report(s).
Support Director and SVP in fostering a team culture of creativity, collaboration, high-trust and high--performance to deliver on business goals and expectations.
Basic Qualifications:
5+ years of experience in brand marketing, strategy, partnerships, or related fields at a comparable level
People management and leadership experience, including the ability to mentor, develop, and guide teams to achieve operational and strategic goals
Bachelor's degree in Marketing, Brand Management, Business, or a related field
Demonstrated experience executing cross-functional brand or marketing initiatives within matrixed organizations
Strong strategic and creative thinking paired with hands‑on executional skills
Excellent communication and storytelling abilities
Data‑driven mindset with the ability to translate insights into actionable plans
Proven ability to manage multiple priorities in a fast‑paced environment
Global mindset and experience working across cultures
Must be available to come into the office 4 days a week (Fridays work from home). We are open to Washington DC, LA or NYC offices*
Preferred Qualifications:
Familiarity with the media and entertainment landscape, particularly documentary or factual content
Experience contributing to global brand programs or partnerships
Experience with strategic work for kids and family audience segments, ideally related to content development, product merchandising, and/or partnerships
Required Education:
Bachelor’s degree in Marketing, Brand Management, Business, or a related field
The hiring range for this position in Washington, D.C. / Burbank, CA is $105,100.00 to $140,900.00 per year and in NY is $110,100.00 to $147,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About National Geographic: National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer‑oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e‑commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.
About The Walt Disney Company: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with National Geographic Partners PAY SVC , which is part of a business we call National Geographic .
National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Sign up to receive new job alerts and company information based on your preferences.
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