Resolute Digital, a Weber Shandwick Company
Account Director, Earned Media Strategy
Resolute Digital, a Weber Shandwick Company, New York, New York, us, 10261
Account Director, Earned Media Strategy
The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support Brand (range of CPG, Retail, Consumer Health and Food & Beverage) clients. The ideal candidate loves the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends. As a Director, you will have the opportunity to work on various top tier brands in various consumer categories.
About you: Are you someone who knows the modern media landscape and has a unique experience telling stories that help brands earn their place in culture? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of culture, earned media, influencer and social. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.
Responsibilities
Possesses superlative AP Style writing skills
Builds and maintains excellent relationships with media
Understands industry landscape/issues that may directly and indirectly impact a client
Endlessly curious about our client’s business and their competitors
CPG, Retail, Lifestyle, Consumer Health, F& B knowledge and curiosity
Proactively and reactively crafts and tells compelling stories on behalf of clients
Leads the development of and is responsible for the execution of earned and integrated media programs
Develops strategies/plans and writes media materials
Brings a client-focused attitude that results in work being performed to the highest quality standards
Counsels and interacts effectively with clients and leaders at client organizations
Serves as key team member on client and inter‑agency teams
Mentors, coaches and develops direct reports and more junior team members
Cultivates and participates in new business opportunities and pitches
Business Acumen– align talent strategies to drive business goals
Client Service– client focus and ability to build trust and rapport across all levels
Proactivity– exhibit relentless pursuit for new and innovative talent strategies
Collaboration– build strong relationships at all levels across the organization
Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Basic Qualifications
6-8 years of experience.
Experience leading projects from start to finish, working with integrated teams across various disciplines.
Earned strategy and media relations experience.
Benefits
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
NYC Salary range: $100,000 – $130,000
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
SVP, Integrated Media Strategy (North America) Job Title: SVP, Integrated Media Strategy Location: New York Company: The Weber Shandwick Collective
The Weber Shandwick Collective is a leading global communications and marketing solutions firm that partners with clients to drive impact and create meaningful connections. We are committed to pushing the boundaries of creativity and innovation, and we are seeking a dynamic and experienced Integrated Media Lead Growth Lead for North America to join our team.
We are at a pivotal moment where we have built capabilities and gathered talent which is creating distance between us and competitors in the marketplace. We have the answers to many of the questions clients are asking: how do we shift strategic investment to influencer marketing? How can we systematically drive cultural relevance for our brands? We are seeking a senior and dynamic marketer who will continue to help us continue our success.
Position Overview As an Integrated Media Strategist, you will play a pivotal role in shaping and driving the integrated media strategy across our diverse portfolio of clients. You will design and oversee integration across earned media, social media, influencer marketing, and paid media. With close ties to our analytics, insights, and product development teams who manage our tech stack. This is a leadership role that requires strategic vision, cross‑functional collaboration, and a deep understanding of the evolving media landscape.
Strategic Leadership
Collaborate with executive leadership to set the strategic direction for integrated media services within North America.
Lead cross‑functional teams across influencer, social and earned media, including dedication to one or more anchor account(s) on complex, integrated assignments.
Collaborate with other departments and holding company partners to leverage cross‑functional expertise and deliver holistic integrated media strategies that align with client objectives and drive measurable results.
Stay abreast of industry trends and emerging technologies to ensure our media strategies remain cutting‑edge and effective.
Foster and maintain strong relationships with existing clients, ensuring their evolving needs are met and exceeded.
Manage and mentor a cross‑functional team of influencer, social and earned media specialists, fostering a culture of collaboration, innovation, and excellence.
Provide guidance and support to team members, encouraging professional growth and development.
Oversee resource allocation and project management to ensure efficient and effective delivery of services.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred.
Minimum of 8+ years of experience in integrated media, with a proven track record of leadership.
Strong understanding of the media landscape, including earned media, social media, influencer marketing, and paid media.
Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
Demonstrated ability to lead and inspire cross‑functional teams in a fast‑paced environment.
Strong analytical skills and experience with performance measurement and optimization.
Proven ability to develop and maintain strong client relationships.
Why Join Us Be part of a leading global communications firm with a commitment to innovation and creativity. You’ll work with a diverse and talented team of professionals who are passionate about driving impact.
You’ll have an opportunity to shape the future of integrated media strategies for top‑tier clients across North America.
Competitive salary and benefits package, with opportunities for professional growth and development.
If you are a strategic thinker with a passion for integrated media and a track record of leadership and innovation, we invite you to apply for the Deputy Integrated Media Lead, North America position at the Weber Shandwick Collective. Join us in shaping the future of communications and marketing.
Benefits
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
NYC Salary range: $160,000 – $225,000
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Senior Manager, Earned Media (Beauty PR) Are you a savvy media strategist with a genuine passion for beauty PR? A skilled marketer with integrated campaign expertise? Are you constantly in the know on the latest pop‑culture and beauty trends? Do you have relationships with key beauty & lifestyle media? Then we want to hear from you!
What You’ll Do As a Senior Manager, you’ll play a leading role in developing and executing earned media strategies for some of the biggest beauty brands in the industry. You’ll be a trusted media partner, creative storyteller, and mentor to junior teammates.
Core Responsibilities
Lead Earned Media Efforts:
Lead proactive and reactive media outreach to secure high‑impact coverage across top‑tier beauty, lifestyle, consumer, and trade publications, translating brand strategies into compelling earned storylines that break through with press and consumers.
Drive Day‑to‑Day Client Relations:
Serve as a key day‑to‑day client contact for earned media, confidently presenting strategies, updates, and recommendations while fostering trust through clear, compelling communication.
Build & Maintain Editorial Relationships:
Cultivate strong, ongoing relationships with editors, writers, producers, and emerging media voices — from traditional outlets to non‑traditional platforms like newsletters/Substacks, podcasts, and social channels.
Support Product & Campaign Launches:
Develop and manage media strategies for major brand moments — from product & campaign launches and press trips to NYFW, stylist relations, red carpet partnerships, and seasonal storytelling.
Trend Spotting:
Stay on top of emerging beauty, wellness, and pop culture trends; identify real‑time opportunities for clients to insert themselves into relevant conversations.
Press Material Development:
Draft and edit compelling media materials, including press releases, pitches, messaging docs, and executive talking points.
Team Mentorship:
Mentor junior staff, providing guidance on pitching, relationship‑building, and account management.
Evaluate Earned Impact:
Distill insights and key learnings to optimize future earned strategies and demonstrate impact to clients.
Who You Are
A
media connector
with 5–7 years of PR experience and a strong network of beauty and lifestyle editors, writers, and creators.
A
strategic storyteller
who can connect brand goals to cultural moments in ways that feel authentic and fresh.
A
beauty enthusiast
— you’re genuinely excited about product innovation, artistry, and how beauty intersects with culture.
A
collaborator
who thrives in integrated environments and enjoys partnering with strategy, creative, influencer, and social teams to bring campaigns to life.
A
doer and a mentor
— someone who can both lead media efforts and develop junior teammates with clarity and empathy.
Basic Qualifications
5–7 years of PR or communications experience, agency or in‑house.
Bachelor’s Degree (preferably in Communications, Marketing, Journalism or related field).
Proven media relationships across beauty, lifestyle, and culture verticals.
Experience developing and executing integrated campaigns that incorporate influencer, content, and social extensions.
Ability to counsel clients on media relations activities and present plans in a convincing manner.
Excellent written and verbal communication skills.
Strong organizational and presentation skills; able to manage multiple priorities in a fast‑paced environment.
Familiarity with measurement and analytics tools (Muck Rack, Meltwater, Cision, etc.).
Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.).
Benefits
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
This is a hybrid role tied to our New York office.
NYC Salary range: $85,000 – $100,000
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Senior Vice President of Earned Media Strategy (Healthcare) The Weber Shandwick team is seeking a Senior Vice President of Earned Media Strategy with exceptional earned strategy and media relations prowess to support several corporate clients in our Healthcare Practice. The ideal candidate will have experience working across sectors in healthcare and brand reputation building communications, executive visibility, and earned media strategy.
About you: Are you someone who knows the modern media landscape and has a unique experience telling stories for healthcare brands? Do you love the thrill of the pitch and building relationships with media? Then read on! We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of people, culture, brands, and media. We want someone who is able to frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.
Responsibilities
Builds and maintains excellent relationships with media
Understands industry landscape/issues that may directly and indirectly impact a client
Proactively and reactively crafts and tells compelling stories on behalf of clients
Leads the development of and is responsible for the execution of earned and integrated media programs
Develops strategies/plans and media materials
Brings a client-focused attitude that results in work being performed to the highest quality standards
Counsels and interacts effectively with clients and leaders at client organizations
Serves as key team member on client and inter‑agency teams
Mentors, coaches and develops direct reports and more junior team members
Cultivates and participates in new business opportunities and pitches
Business Acumen – align talent strategies to drive business goals
Client Service – client focus and ability to build trust and rapport across all levels
Proactivity – exhibit relentless pursuit for new and innovative talent strategies
Collaboration – build strong relationships at all levels across the organization
Critical Thinking – ask probing questions; anticipate and address critical talent gaps and needs
Conflict Resolution – possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Basic Qualifications
10+ years of experience. Agency experience preferred.
Experience leading projects from start to finish, working with integrated teams across various disciplines.
Earned strategy and media relations experience.
Benefits
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
NYC Salary range: $180,000 – $245,000
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#J-18808-Ljbffr
About you: Are you someone who knows the modern media landscape and has a unique experience telling stories that help brands earn their place in culture? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of culture, earned media, influencer and social. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.
Responsibilities
Possesses superlative AP Style writing skills
Builds and maintains excellent relationships with media
Understands industry landscape/issues that may directly and indirectly impact a client
Endlessly curious about our client’s business and their competitors
CPG, Retail, Lifestyle, Consumer Health, F& B knowledge and curiosity
Proactively and reactively crafts and tells compelling stories on behalf of clients
Leads the development of and is responsible for the execution of earned and integrated media programs
Develops strategies/plans and writes media materials
Brings a client-focused attitude that results in work being performed to the highest quality standards
Counsels and interacts effectively with clients and leaders at client organizations
Serves as key team member on client and inter‑agency teams
Mentors, coaches and develops direct reports and more junior team members
Cultivates and participates in new business opportunities and pitches
Business Acumen– align talent strategies to drive business goals
Client Service– client focus and ability to build trust and rapport across all levels
Proactivity– exhibit relentless pursuit for new and innovative talent strategies
Collaboration– build strong relationships at all levels across the organization
Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Basic Qualifications
6-8 years of experience.
Experience leading projects from start to finish, working with integrated teams across various disciplines.
Earned strategy and media relations experience.
Benefits
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
NYC Salary range: $100,000 – $130,000
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
SVP, Integrated Media Strategy (North America) Job Title: SVP, Integrated Media Strategy Location: New York Company: The Weber Shandwick Collective
The Weber Shandwick Collective is a leading global communications and marketing solutions firm that partners with clients to drive impact and create meaningful connections. We are committed to pushing the boundaries of creativity and innovation, and we are seeking a dynamic and experienced Integrated Media Lead Growth Lead for North America to join our team.
We are at a pivotal moment where we have built capabilities and gathered talent which is creating distance between us and competitors in the marketplace. We have the answers to many of the questions clients are asking: how do we shift strategic investment to influencer marketing? How can we systematically drive cultural relevance for our brands? We are seeking a senior and dynamic marketer who will continue to help us continue our success.
Position Overview As an Integrated Media Strategist, you will play a pivotal role in shaping and driving the integrated media strategy across our diverse portfolio of clients. You will design and oversee integration across earned media, social media, influencer marketing, and paid media. With close ties to our analytics, insights, and product development teams who manage our tech stack. This is a leadership role that requires strategic vision, cross‑functional collaboration, and a deep understanding of the evolving media landscape.
Strategic Leadership
Collaborate with executive leadership to set the strategic direction for integrated media services within North America.
Lead cross‑functional teams across influencer, social and earned media, including dedication to one or more anchor account(s) on complex, integrated assignments.
Collaborate with other departments and holding company partners to leverage cross‑functional expertise and deliver holistic integrated media strategies that align with client objectives and drive measurable results.
Stay abreast of industry trends and emerging technologies to ensure our media strategies remain cutting‑edge and effective.
Foster and maintain strong relationships with existing clients, ensuring their evolving needs are met and exceeded.
Manage and mentor a cross‑functional team of influencer, social and earned media specialists, fostering a culture of collaboration, innovation, and excellence.
Provide guidance and support to team members, encouraging professional growth and development.
Oversee resource allocation and project management to ensure efficient and effective delivery of services.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred.
Minimum of 8+ years of experience in integrated media, with a proven track record of leadership.
Strong understanding of the media landscape, including earned media, social media, influencer marketing, and paid media.
Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
Demonstrated ability to lead and inspire cross‑functional teams in a fast‑paced environment.
Strong analytical skills and experience with performance measurement and optimization.
Proven ability to develop and maintain strong client relationships.
Why Join Us Be part of a leading global communications firm with a commitment to innovation and creativity. You’ll work with a diverse and talented team of professionals who are passionate about driving impact.
You’ll have an opportunity to shape the future of integrated media strategies for top‑tier clients across North America.
Competitive salary and benefits package, with opportunities for professional growth and development.
If you are a strategic thinker with a passion for integrated media and a track record of leadership and innovation, we invite you to apply for the Deputy Integrated Media Lead, North America position at the Weber Shandwick Collective. Join us in shaping the future of communications and marketing.
Benefits
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
NYC Salary range: $160,000 – $225,000
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Senior Manager, Earned Media (Beauty PR) Are you a savvy media strategist with a genuine passion for beauty PR? A skilled marketer with integrated campaign expertise? Are you constantly in the know on the latest pop‑culture and beauty trends? Do you have relationships with key beauty & lifestyle media? Then we want to hear from you!
What You’ll Do As a Senior Manager, you’ll play a leading role in developing and executing earned media strategies for some of the biggest beauty brands in the industry. You’ll be a trusted media partner, creative storyteller, and mentor to junior teammates.
Core Responsibilities
Lead Earned Media Efforts:
Lead proactive and reactive media outreach to secure high‑impact coverage across top‑tier beauty, lifestyle, consumer, and trade publications, translating brand strategies into compelling earned storylines that break through with press and consumers.
Drive Day‑to‑Day Client Relations:
Serve as a key day‑to‑day client contact for earned media, confidently presenting strategies, updates, and recommendations while fostering trust through clear, compelling communication.
Build & Maintain Editorial Relationships:
Cultivate strong, ongoing relationships with editors, writers, producers, and emerging media voices — from traditional outlets to non‑traditional platforms like newsletters/Substacks, podcasts, and social channels.
Support Product & Campaign Launches:
Develop and manage media strategies for major brand moments — from product & campaign launches and press trips to NYFW, stylist relations, red carpet partnerships, and seasonal storytelling.
Trend Spotting:
Stay on top of emerging beauty, wellness, and pop culture trends; identify real‑time opportunities for clients to insert themselves into relevant conversations.
Press Material Development:
Draft and edit compelling media materials, including press releases, pitches, messaging docs, and executive talking points.
Team Mentorship:
Mentor junior staff, providing guidance on pitching, relationship‑building, and account management.
Evaluate Earned Impact:
Distill insights and key learnings to optimize future earned strategies and demonstrate impact to clients.
Who You Are
A
media connector
with 5–7 years of PR experience and a strong network of beauty and lifestyle editors, writers, and creators.
A
strategic storyteller
who can connect brand goals to cultural moments in ways that feel authentic and fresh.
A
beauty enthusiast
— you’re genuinely excited about product innovation, artistry, and how beauty intersects with culture.
A
collaborator
who thrives in integrated environments and enjoys partnering with strategy, creative, influencer, and social teams to bring campaigns to life.
A
doer and a mentor
— someone who can both lead media efforts and develop junior teammates with clarity and empathy.
Basic Qualifications
5–7 years of PR or communications experience, agency or in‑house.
Bachelor’s Degree (preferably in Communications, Marketing, Journalism or related field).
Proven media relationships across beauty, lifestyle, and culture verticals.
Experience developing and executing integrated campaigns that incorporate influencer, content, and social extensions.
Ability to counsel clients on media relations activities and present plans in a convincing manner.
Excellent written and verbal communication skills.
Strong organizational and presentation skills; able to manage multiple priorities in a fast‑paced environment.
Familiarity with measurement and analytics tools (Muck Rack, Meltwater, Cision, etc.).
Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.).
Benefits
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
This is a hybrid role tied to our New York office.
NYC Salary range: $85,000 – $100,000
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Senior Vice President of Earned Media Strategy (Healthcare) The Weber Shandwick team is seeking a Senior Vice President of Earned Media Strategy with exceptional earned strategy and media relations prowess to support several corporate clients in our Healthcare Practice. The ideal candidate will have experience working across sectors in healthcare and brand reputation building communications, executive visibility, and earned media strategy.
About you: Are you someone who knows the modern media landscape and has a unique experience telling stories for healthcare brands? Do you love the thrill of the pitch and building relationships with media? Then read on! We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of people, culture, brands, and media. We want someone who is able to frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.
Responsibilities
Builds and maintains excellent relationships with media
Understands industry landscape/issues that may directly and indirectly impact a client
Proactively and reactively crafts and tells compelling stories on behalf of clients
Leads the development of and is responsible for the execution of earned and integrated media programs
Develops strategies/plans and media materials
Brings a client-focused attitude that results in work being performed to the highest quality standards
Counsels and interacts effectively with clients and leaders at client organizations
Serves as key team member on client and inter‑agency teams
Mentors, coaches and develops direct reports and more junior team members
Cultivates and participates in new business opportunities and pitches
Business Acumen – align talent strategies to drive business goals
Client Service – client focus and ability to build trust and rapport across all levels
Proactivity – exhibit relentless pursuit for new and innovative talent strategies
Collaboration – build strong relationships at all levels across the organization
Critical Thinking – ask probing questions; anticipate and address critical talent gaps and needs
Conflict Resolution – possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Basic Qualifications
10+ years of experience. Agency experience preferred.
Experience leading projects from start to finish, working with integrated teams across various disciplines.
Earned strategy and media relations experience.
Benefits
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
NYC Salary range: $180,000 – $245,000
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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