Eli Lilly and
Overview
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader with employees worldwide who work to discover and bring medicines to those who need them, improve understanding and management of disease, and give back through philanthropy and volunteerism. We put people first and seek individuals determined to make life better for people around the world. Position Overview
Lilly’s Global Customer Office (GCO) brings together teams passionate about understanding and helping customers within a complex global healthcare ecosystem. This organization unites expertise across media, marketing, data, and technology to deliver data-driven, end-to-end experiences that improve health outcomes across geographies and therapeutic areas. The
Associate Director, IBU Consumer Media
will strengthen Lilly’s media capabilities across international markets. This role serves as the regional expert for paid media, translating global strategy into practical approaches reflecting local market needs. Working with global media leadership, affiliates, and the global media agency, the Associate Director will ensure accountability for agency performance—including effective media execution, staffing quality, strategic thought leadership, innovation, and competitive pricing. The ideal candidate is collaborative, analytical, and passionate about improving Lilly’s presence worldwide. Key Behaviors
Enterprise Mindset:
Balances global priorities with regional realities to drive consistency and efficiency. Operational Excellence:
Brings structure and rigor to global media processes within hubs and local markets. Accountability & Transparency:
Ensures agency performance is measured, reported, and improved continuously. Cross-Functional Collaboration:
Builds partnerships across media, analytics, consumer marketers, and agency partners. Innovation & Curiosity:
Stays current on emerging media trends and best practices to elevate global media maturity. Core Responsibilities
Paid Media Strategy & Governance:
Act as the regional SME for Paid Media, adapting local media strategy aligned to global strategy in partnership with the global media team and agency. Translate global strategy into regional execution reflecting market maturity, regulatory nuance, and business priorities. Agency Accountability:
Strategically oversee hubs and affiliates, bridging global/local media strategy and consumer activation teams. Regional Readiness:
Guide audience strategy, channel mix, and investment approaches; lead local media plan negotiations including pricing efficiencies. Integrated Collaboration & Innovation:
Drive operational excellence and thought leadership; partner with Creative, Analytics, and Digital teams for connected planning and measurement. Performance Intelligence & Measurement:
Partner with BI&A to set measurement standards; ensure timely in-campaign optimizations, in-flight reporting, and post-campaign reporting to enable data-driven decisions. Basic Qualifications
Bachelor’s degree in marketing, communications, business, or a related field. 7+ years of experience in media and marketing, specifically in media agency and/or on the client side. Fluent in English (spoken and written). Preferred Skills & Experience
Proven experience managing or supporting global or multi-market media agency partnerships. Ability to work across matrixed global organizations and influence without authority. Experience in pharmaceutical, healthcare, or other regulated industries. Deep understanding of modern paid media workflows (planning, trafficking, tagging, measurement) and platforms, including programmatic, streaming/CTV, social, and retail media. Experience with data-driven marketing, measurement frameworks, and connecting investment to business outcomes. Strong relationship management and agency leadership experience. Excellent collaboration and communication skills; able to work cross-functionally and across cultures. Experience supporting multiple countries with varying media landscapes and regulations. Strong presentation skills; ability to synthesize complex data into actionable recommendations. Comfort navigating change, ambiguity, and multi-stakeholder environments. Passion for driving operational excellence and building scalable global systems. Additional Information
Position based in Madrid, Frankfurt, or London Travel ~25% based on business requirements EEO & Accessibility
Lilly is dedicated to helping individuals with disabilities actively engage in the workforce and offers accommodation requests during the application process. If you require accommodation to submit a resume, please complete the accommodation request form. Lilly is an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status. Our employee resource groups (ERGs) offer support networks for members and are open to all employees. Learn more about all of our groups. Actual compensation will depend on a candidate’s education, experience, skills, and location. The anticipated wage for this position is $127,500 - $187,000. Full-time employees may be eligible for a company bonus, and Lilly offers a comprehensive benefits program (401(k), pension, vacation, medical/dental/vision, flexible spending accounts, life and death benefits, leave, and well-being benefits). Lilly reserves the right to amend compensation and benefits at its discretion. #WeAreLilly
#J-18808-Ljbffr
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader with employees worldwide who work to discover and bring medicines to those who need them, improve understanding and management of disease, and give back through philanthropy and volunteerism. We put people first and seek individuals determined to make life better for people around the world. Position Overview
Lilly’s Global Customer Office (GCO) brings together teams passionate about understanding and helping customers within a complex global healthcare ecosystem. This organization unites expertise across media, marketing, data, and technology to deliver data-driven, end-to-end experiences that improve health outcomes across geographies and therapeutic areas. The
Associate Director, IBU Consumer Media
will strengthen Lilly’s media capabilities across international markets. This role serves as the regional expert for paid media, translating global strategy into practical approaches reflecting local market needs. Working with global media leadership, affiliates, and the global media agency, the Associate Director will ensure accountability for agency performance—including effective media execution, staffing quality, strategic thought leadership, innovation, and competitive pricing. The ideal candidate is collaborative, analytical, and passionate about improving Lilly’s presence worldwide. Key Behaviors
Enterprise Mindset:
Balances global priorities with regional realities to drive consistency and efficiency. Operational Excellence:
Brings structure and rigor to global media processes within hubs and local markets. Accountability & Transparency:
Ensures agency performance is measured, reported, and improved continuously. Cross-Functional Collaboration:
Builds partnerships across media, analytics, consumer marketers, and agency partners. Innovation & Curiosity:
Stays current on emerging media trends and best practices to elevate global media maturity. Core Responsibilities
Paid Media Strategy & Governance:
Act as the regional SME for Paid Media, adapting local media strategy aligned to global strategy in partnership with the global media team and agency. Translate global strategy into regional execution reflecting market maturity, regulatory nuance, and business priorities. Agency Accountability:
Strategically oversee hubs and affiliates, bridging global/local media strategy and consumer activation teams. Regional Readiness:
Guide audience strategy, channel mix, and investment approaches; lead local media plan negotiations including pricing efficiencies. Integrated Collaboration & Innovation:
Drive operational excellence and thought leadership; partner with Creative, Analytics, and Digital teams for connected planning and measurement. Performance Intelligence & Measurement:
Partner with BI&A to set measurement standards; ensure timely in-campaign optimizations, in-flight reporting, and post-campaign reporting to enable data-driven decisions. Basic Qualifications
Bachelor’s degree in marketing, communications, business, or a related field. 7+ years of experience in media and marketing, specifically in media agency and/or on the client side. Fluent in English (spoken and written). Preferred Skills & Experience
Proven experience managing or supporting global or multi-market media agency partnerships. Ability to work across matrixed global organizations and influence without authority. Experience in pharmaceutical, healthcare, or other regulated industries. Deep understanding of modern paid media workflows (planning, trafficking, tagging, measurement) and platforms, including programmatic, streaming/CTV, social, and retail media. Experience with data-driven marketing, measurement frameworks, and connecting investment to business outcomes. Strong relationship management and agency leadership experience. Excellent collaboration and communication skills; able to work cross-functionally and across cultures. Experience supporting multiple countries with varying media landscapes and regulations. Strong presentation skills; ability to synthesize complex data into actionable recommendations. Comfort navigating change, ambiguity, and multi-stakeholder environments. Passion for driving operational excellence and building scalable global systems. Additional Information
Position based in Madrid, Frankfurt, or London Travel ~25% based on business requirements EEO & Accessibility
Lilly is dedicated to helping individuals with disabilities actively engage in the workforce and offers accommodation requests during the application process. If you require accommodation to submit a resume, please complete the accommodation request form. Lilly is an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status. Our employee resource groups (ERGs) offer support networks for members and are open to all employees. Learn more about all of our groups. Actual compensation will depend on a candidate’s education, experience, skills, and location. The anticipated wage for this position is $127,500 - $187,000. Full-time employees may be eligible for a company bonus, and Lilly offers a comprehensive benefits program (401(k), pension, vacation, medical/dental/vision, flexible spending accounts, life and death benefits, leave, and well-being benefits). Lilly reserves the right to amend compensation and benefits at its discretion. #WeAreLilly
#J-18808-Ljbffr