athenahealth
Join us as we work to create a thriving ecosystem that delivers accessible, high‑quality, and sustainable healthcare for all.
Enterprise Segment Marketing Director This role is within our Marketing department, leading the company’s enterprise marketing strategy and overseeing a high‑performing team.
Reporting to the VP of Segment Marketing, the Enterprise Marketing Director will act as a strategic leader responsible for driving enterprise‑level marketing strategy to accelerate growth, build market presence, and deepen customer engagement.
Base pay range $127,000 – $215,000 per year.
Job Responsibilities
Develop and execute comprehensive enterprise marketing strategies aligned with athenahealth’s business objectives and core values.
Lead the creation and implementation of multi‑channel marketing campaigns driving demand, awareness, and pipeline acceleration for the enterprise segment.
Develop and execute innovative go‑to‑market strategies to drive growth and brand relevance in markets where athenahealth is not the category leader.
Collaborate closely with Sales, Product Marketing, Integrated Communications, Brand & Performance Marketing, and Customer Marketing teams to deliver integrated marketing programs.
Use data analytics and market insights to optimize program performance and demonstrate business impact through clear KPIs such as ROI, pipeline contribution, and customer engagement metrics.
Manage and mentor a high‑performing marketing team, fostering a culture of excellence, collaboration, and professional growth.
Develop enterprise brand positioning and messaging aligned with athenahealth’s brand voice and partner with cross‑functional stakeholders to create tailored content, events, and digital initiatives for enterprise healthcare organizations.
Champion innovation and continuous improvement in marketing approaches, leveraging the latest tools and industry trends.
Ensure budget adherence and resource allocation to maximize marketing investments.
Identify and exploit white‑space opportunities, emerging buyer needs, and competitive weaknesses to expand market share and build credibility.
Collaborate with Portfolio Marketing to craft differentiated value propositions and messaging frameworks challenging incumbents.
Test and iterate new positioning and narrative angles to improve awareness, consideration, and win rates in under‑penetrated enterprise segments.
Build competitive enablement resources and objection‑handling narratives that equip sales to compete effectively against entrenched players.
Partner with product, sales, and customer success to translate complex product capabilities into clear, outcome‑oriented messaging that resonates with target personas.
Typical Qualifications
Bachelor’s degree in marketing, communications, healthcare administration, or related field; MBA preferred.
10+ years of progressive experience in B2B marketing, with at least 5 years in healthcare enterprise marketing or healthcare technology; experience marketing to health systems is a plus.
Proven track record in leading enterprise marketing teams and delivering measurable growth in complex, evolving markets.
Proven leadership and people‑management experience.
Exceptional communication, leadership, and interpersonal skills.
Ability to think strategically and execute tatively, balancing creativity with data‑driven decision‑making.
Strong business acumen and understanding of market dynamics, customer needs, and competitive landscape in the healthcare IT space.
Results‑oriented mindset, driving measurable outcomes, and achieving business objectives.
Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
Expected Compensation $127,000 – $215,000 plus variable and equity incentives as part of our Total Rewards package.
About Athenahealth In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high‑quality, and sustainable healthcare for all.
Our culture embraces inclusiveness, accountability, and support. We prioritize diversity, equity, and inclusion in every aspect of our business.
Learn more about our culture and benefits at athenahealth.com/careers and equal‑opportunity at athenahealth.com/equal-opportunity.
#J-18808-Ljbffr
Enterprise Segment Marketing Director This role is within our Marketing department, leading the company’s enterprise marketing strategy and overseeing a high‑performing team.
Reporting to the VP of Segment Marketing, the Enterprise Marketing Director will act as a strategic leader responsible for driving enterprise‑level marketing strategy to accelerate growth, build market presence, and deepen customer engagement.
Base pay range $127,000 – $215,000 per year.
Job Responsibilities
Develop and execute comprehensive enterprise marketing strategies aligned with athenahealth’s business objectives and core values.
Lead the creation and implementation of multi‑channel marketing campaigns driving demand, awareness, and pipeline acceleration for the enterprise segment.
Develop and execute innovative go‑to‑market strategies to drive growth and brand relevance in markets where athenahealth is not the category leader.
Collaborate closely with Sales, Product Marketing, Integrated Communications, Brand & Performance Marketing, and Customer Marketing teams to deliver integrated marketing programs.
Use data analytics and market insights to optimize program performance and demonstrate business impact through clear KPIs such as ROI, pipeline contribution, and customer engagement metrics.
Manage and mentor a high‑performing marketing team, fostering a culture of excellence, collaboration, and professional growth.
Develop enterprise brand positioning and messaging aligned with athenahealth’s brand voice and partner with cross‑functional stakeholders to create tailored content, events, and digital initiatives for enterprise healthcare organizations.
Champion innovation and continuous improvement in marketing approaches, leveraging the latest tools and industry trends.
Ensure budget adherence and resource allocation to maximize marketing investments.
Identify and exploit white‑space opportunities, emerging buyer needs, and competitive weaknesses to expand market share and build credibility.
Collaborate with Portfolio Marketing to craft differentiated value propositions and messaging frameworks challenging incumbents.
Test and iterate new positioning and narrative angles to improve awareness, consideration, and win rates in under‑penetrated enterprise segments.
Build competitive enablement resources and objection‑handling narratives that equip sales to compete effectively against entrenched players.
Partner with product, sales, and customer success to translate complex product capabilities into clear, outcome‑oriented messaging that resonates with target personas.
Typical Qualifications
Bachelor’s degree in marketing, communications, healthcare administration, or related field; MBA preferred.
10+ years of progressive experience in B2B marketing, with at least 5 years in healthcare enterprise marketing or healthcare technology; experience marketing to health systems is a plus.
Proven track record in leading enterprise marketing teams and delivering measurable growth in complex, evolving markets.
Proven leadership and people‑management experience.
Exceptional communication, leadership, and interpersonal skills.
Ability to think strategically and execute tatively, balancing creativity with data‑driven decision‑making.
Strong business acumen and understanding of market dynamics, customer needs, and competitive landscape in the healthcare IT space.
Results‑oriented mindset, driving measurable outcomes, and achieving business objectives.
Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
Expected Compensation $127,000 – $215,000 plus variable and equity incentives as part of our Total Rewards package.
About Athenahealth In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high‑quality, and sustainable healthcare for all.
Our culture embraces inclusiveness, accountability, and support. We prioritize diversity, equity, and inclusion in every aspect of our business.
Learn more about our culture and benefits at athenahealth.com/careers and equal‑opportunity at athenahealth.com/equal-opportunity.
#J-18808-Ljbffr