Empire Education Group
Senior Paid Media Specialist - Remote
Empire Education Group, Charlotte, North Carolina, United States, 28245
Senior Paid Media Specialist - Remote
– Empire Education Group
About the Company To create opportunities for people to improve their lives.
About the Role Lead Paid Media Strategy across 74 Schools Nationwide, driving innovative and high‑performing media strategies that help thousands of students each year change their lives through beauty education.
Why This Role Is Exciting
High‑impact scope: Manage paid media for 74 schools across the U.S., shaping enrollment growth at a national scale.
Innovation encouraged: Experiment with new platforms, test AI‑driven optimizations, and architect sophisticated campaigns across the entire media funnel.
Growth & stability: Empire Beauty School is a best‑in‑class, expanding brand with more than 90 years of legacy.
Remote flexibility: Enjoy the freedom of remote work while contributing to a passionate, mission‑centric team. In‑person meetings will be requested only as needed.
What You’ll Do
Report directly to the VP of Marketing, lead the strategy, execution, and optimization of paid media campaigns across Google, Meta, TikTok, YouTube, programmatic platforms, and emerging channels.
Build full‑funnel campaigns that drive lead generation, applications, and enrolled students at optimal ROI.
Use AI tools, automation, and predictive technologies to enhance performance and scale efficiently.
Partner closely with admissions, analytics, and creative teams to align media performance with enrollment objectives.
Manage budgets overall and across multiple schools and markets, ensuring efficient and data‑backed allocation of spend.
Monitor, measure, and refine campaigns continuously using best‑in‑class attribution and analytics practices.
What We’re Looking For
5+ years of proven paid media experience with a track record of delivering measurable results.
Deep expertise in Google Ads, Meta Ads, and hands‑on experience with additional digital channels (TikTok, programmatic, YouTube, etc.).
A strategic thinker who can blend creativity with data to build high‑converting, innovative campaigns.
Ability to thrive in a fast‑moving environment and adapt to the evolving digital landscape, including the use of AI‑driven tools.
Strong analytical mindset with experience in attribution, optimization, and multi‑location campaign management.
Excellent communication skills and the ability to present insights confidently.
What We Offer
Competitive salary and full benefits package, commensurate with experience.
Remote‑first culture with periodic in‑person collaboration opportunities.
Chance to work with a growing, nationally recognized brand committed to transforming lives through education.
A supportive, passionate team that values innovation, continuous learning, and forward‑thinking marketing strategies.
401(K), medical, dental, vision, and more!
Generous paid time off.
12 paid holidays.
Ready to Lead the Future of Paid Media at a National Scale? Apply today and help us build the next generation of beauty professionals.
Candidates for this position must reside within one of the following states:
NY, NC, MD, VA, MA, ME, RI, NJ, PA, IL, OH, IN, KY, TN, GA, FL, AZ, CO, MN, WI, or MI.
#J-18808-Ljbffr
– Empire Education Group
About the Company To create opportunities for people to improve their lives.
About the Role Lead Paid Media Strategy across 74 Schools Nationwide, driving innovative and high‑performing media strategies that help thousands of students each year change their lives through beauty education.
Why This Role Is Exciting
High‑impact scope: Manage paid media for 74 schools across the U.S., shaping enrollment growth at a national scale.
Innovation encouraged: Experiment with new platforms, test AI‑driven optimizations, and architect sophisticated campaigns across the entire media funnel.
Growth & stability: Empire Beauty School is a best‑in‑class, expanding brand with more than 90 years of legacy.
Remote flexibility: Enjoy the freedom of remote work while contributing to a passionate, mission‑centric team. In‑person meetings will be requested only as needed.
What You’ll Do
Report directly to the VP of Marketing, lead the strategy, execution, and optimization of paid media campaigns across Google, Meta, TikTok, YouTube, programmatic platforms, and emerging channels.
Build full‑funnel campaigns that drive lead generation, applications, and enrolled students at optimal ROI.
Use AI tools, automation, and predictive technologies to enhance performance and scale efficiently.
Partner closely with admissions, analytics, and creative teams to align media performance with enrollment objectives.
Manage budgets overall and across multiple schools and markets, ensuring efficient and data‑backed allocation of spend.
Monitor, measure, and refine campaigns continuously using best‑in‑class attribution and analytics practices.
What We’re Looking For
5+ years of proven paid media experience with a track record of delivering measurable results.
Deep expertise in Google Ads, Meta Ads, and hands‑on experience with additional digital channels (TikTok, programmatic, YouTube, etc.).
A strategic thinker who can blend creativity with data to build high‑converting, innovative campaigns.
Ability to thrive in a fast‑moving environment and adapt to the evolving digital landscape, including the use of AI‑driven tools.
Strong analytical mindset with experience in attribution, optimization, and multi‑location campaign management.
Excellent communication skills and the ability to present insights confidently.
What We Offer
Competitive salary and full benefits package, commensurate with experience.
Remote‑first culture with periodic in‑person collaboration opportunities.
Chance to work with a growing, nationally recognized brand committed to transforming lives through education.
A supportive, passionate team that values innovation, continuous learning, and forward‑thinking marketing strategies.
401(K), medical, dental, vision, and more!
Generous paid time off.
12 paid holidays.
Ready to Lead the Future of Paid Media at a National Scale? Apply today and help us build the next generation of beauty professionals.
Candidates for this position must reside within one of the following states:
NY, NC, MD, VA, MA, ME, RI, NJ, PA, IL, OH, IN, KY, TN, GA, FL, AZ, CO, MN, WI, or MI.
#J-18808-Ljbffr