Inside Higher Ed
Senior Web Designer and Content Strategist
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Job Details
Job Title: Senior Web Designer and Content Strategist
Location: UNG-Dahlonega, GA
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 292222
About Us Located in the fastest-growing region of the state, the University of North Georgia is a multi‑campus university with an enrollment of nearly 20,000 students, making it one of the largest institutions in the University System of Georgia. UNG is focused on a mission of educational excellence, leadership development and community engagement opportunities that develop students into leaders for a diverse and global society. Through a variety of educational pathways that provide access and range from certificates and associate degrees to a professional doctoral program, UNG is responsive to regional education and economic development needs. Federally designated as a senior military college, one of the university’s signature leadership programs is its 800‑member Corps of Cadets on UNG’s Dahlonega Campus.
Job Summary The University of North Georgia is currently accepting applications for a Senior Web Designer and Content Strategist on the Dahlonega campus. The Senior Web Designer and Content Strategist is a strategic member of the Web Communications team. This role ensures that the institutional website, ung.edu, and its digital properties deliver an engaging, on‑brand, and accessible experience that drives enrollment, strengthens institutional reputation, and showcases mission‑driven storytelling. In addition to guiding user experiences (UX), using data‑driven design, and content strategy, the position mentors a team of designers and collaborates with Strategic Communications & Marketing (SC&M) to establish a web presence that is accessible and fully integrated into our brand platform and student recruitment funnel.
Responsibilities
Lead & Integrate Digital Strategy: Drive the strategic vision for ung.edu as a top‑tier digital platform for recruitment, engagement, and reputation. Partner with SC&M leadership on aligning web with brand campaigns, storytelling, and enrollment strategies.
Analytics & Optimization: Leverage Google Analytics (GA4), Google Tag Manager, HotJar… etc., to measure performance and provide actionable insights. Translate insights into improvements in SEO, GEO, content engagement, and conversion outcomes tied to enrollment and reputation.
Leadership & Team Development: Supervise and mentor web designers, building capacity in design thinking, accessibility, and data‑informed storytelling. This includes guidance and refining standard operating procedures (SOPs), information architecture, user experience, visual styling, branding, accessibility (WCAG 2.1), and other elements that align with the content strategy.
Content & UX Governance: Ensure content strategy, information architecture (IA), accessibility, and UX best practices are implemented consistently. Champion storytelling that is inclusive, student‑centered, and on‑brand.
Innovation & Emerging Trends: Monitor evolving trends in UX, SEO, AI‑driven content, and digital marketing; recommend and test innovative practices that position UNG as a leader.
Knowledge, Skills, & Abilities
Knowledge of modern front‑end development, HTML, CSS, and strong understanding of JavaScript. This should be aligned with a proficiency in UX, UI, and web Accessibility (WCAG 2.1).
An effective collaborator and communicator who can translate complex digital strategies for senior leadership and foster strong team growth.
The role requires a proactive and organized self‑starter with a keen attention to detail and the ability to multitask.
Strong commitment to accessibility and inclusive digital storytelling is essential for strengthening our institutional reputation.
Required Qualifications
Bachelor’s degree required.
8+ years of experience in web design that includes leading web/digital strategy for enrollment, marketing, or brand storytelling.
Demonstrated experience implementing and executing content strategy, SEO, and analytic reporting.
At least five years of experience working in a content management system and supervising team members.
Preferred Qualifications
Degree in Web Design or Communications and Marketing preferred.
Certifications in Content Marketing/Strategy, or Data Analytics related are preferred.
Experience in a higher education setting preferred.
Experience using Google Analytics and similar tool preferred.
Experience with Cascade Hannon Hil CMS preferred.
The ideal candidate will have professional experience in data analytics search engine optimization and be proficient in using Google Analytics 4 (GA4) and similar tools to translate data into actionable strategies that drive enrollment and engagement.
Required Documents to Attach
Resume
Cover Letter
Unofficial Transcripts
Contact information for three professional references.
USG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on‑line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Institutional Values The University of North Georgia, a regional multi‑campus institution and premier senior military college, provides a culture of academic excellence in a student‑focused environment that includes quality education, service, research, and creativity. This is accomplished through broad access to comprehensive academic and co‑cultural programs that develop students into leaders for a diverse and global society. The University of North Georgia is a University System of Georgia leadership institution and is The Military College of Georgia. More details on the UNG Mission, Values, Vision, and Culture can be found at https://ung.edu/about/mission-vision-values.php.
Conditions of Employment Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of North Georgia, as determined by University of North Georgia in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre‑employment drug test.
Equal Employment Opportunity The University of North Georgia, a unit of the University System of Georgia, is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, gender, sex or national origin, age, disability, religion, genetics or veteran status. Georgia is an open records state. Also, UNG is a federal contractor and desires priority referrals of protected veterans.
Other Information
This is a supervisory position.
This position does not have any financial responsibilities.
This position will be required to drive.
This role is considered a position of trust.
This position does not require a purchasing card (P‑Card).
This position may travel 1% – 24% of the time.
This position does not require security clearance.
Background Check
Position of Trust + Education
#J-18808-Ljbffr
Job Details
Job Title: Senior Web Designer and Content Strategist
Location: UNG-Dahlonega, GA
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 292222
About Us Located in the fastest-growing region of the state, the University of North Georgia is a multi‑campus university with an enrollment of nearly 20,000 students, making it one of the largest institutions in the University System of Georgia. UNG is focused on a mission of educational excellence, leadership development and community engagement opportunities that develop students into leaders for a diverse and global society. Through a variety of educational pathways that provide access and range from certificates and associate degrees to a professional doctoral program, UNG is responsive to regional education and economic development needs. Federally designated as a senior military college, one of the university’s signature leadership programs is its 800‑member Corps of Cadets on UNG’s Dahlonega Campus.
Job Summary The University of North Georgia is currently accepting applications for a Senior Web Designer and Content Strategist on the Dahlonega campus. The Senior Web Designer and Content Strategist is a strategic member of the Web Communications team. This role ensures that the institutional website, ung.edu, and its digital properties deliver an engaging, on‑brand, and accessible experience that drives enrollment, strengthens institutional reputation, and showcases mission‑driven storytelling. In addition to guiding user experiences (UX), using data‑driven design, and content strategy, the position mentors a team of designers and collaborates with Strategic Communications & Marketing (SC&M) to establish a web presence that is accessible and fully integrated into our brand platform and student recruitment funnel.
Responsibilities
Lead & Integrate Digital Strategy: Drive the strategic vision for ung.edu as a top‑tier digital platform for recruitment, engagement, and reputation. Partner with SC&M leadership on aligning web with brand campaigns, storytelling, and enrollment strategies.
Analytics & Optimization: Leverage Google Analytics (GA4), Google Tag Manager, HotJar… etc., to measure performance and provide actionable insights. Translate insights into improvements in SEO, GEO, content engagement, and conversion outcomes tied to enrollment and reputation.
Leadership & Team Development: Supervise and mentor web designers, building capacity in design thinking, accessibility, and data‑informed storytelling. This includes guidance and refining standard operating procedures (SOPs), information architecture, user experience, visual styling, branding, accessibility (WCAG 2.1), and other elements that align with the content strategy.
Content & UX Governance: Ensure content strategy, information architecture (IA), accessibility, and UX best practices are implemented consistently. Champion storytelling that is inclusive, student‑centered, and on‑brand.
Innovation & Emerging Trends: Monitor evolving trends in UX, SEO, AI‑driven content, and digital marketing; recommend and test innovative practices that position UNG as a leader.
Knowledge, Skills, & Abilities
Knowledge of modern front‑end development, HTML, CSS, and strong understanding of JavaScript. This should be aligned with a proficiency in UX, UI, and web Accessibility (WCAG 2.1).
An effective collaborator and communicator who can translate complex digital strategies for senior leadership and foster strong team growth.
The role requires a proactive and organized self‑starter with a keen attention to detail and the ability to multitask.
Strong commitment to accessibility and inclusive digital storytelling is essential for strengthening our institutional reputation.
Required Qualifications
Bachelor’s degree required.
8+ years of experience in web design that includes leading web/digital strategy for enrollment, marketing, or brand storytelling.
Demonstrated experience implementing and executing content strategy, SEO, and analytic reporting.
At least five years of experience working in a content management system and supervising team members.
Preferred Qualifications
Degree in Web Design or Communications and Marketing preferred.
Certifications in Content Marketing/Strategy, or Data Analytics related are preferred.
Experience in a higher education setting preferred.
Experience using Google Analytics and similar tool preferred.
Experience with Cascade Hannon Hil CMS preferred.
The ideal candidate will have professional experience in data analytics search engine optimization and be proficient in using Google Analytics 4 (GA4) and similar tools to translate data into actionable strategies that drive enrollment and engagement.
Required Documents to Attach
Resume
Cover Letter
Unofficial Transcripts
Contact information for three professional references.
USG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on‑line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Institutional Values The University of North Georgia, a regional multi‑campus institution and premier senior military college, provides a culture of academic excellence in a student‑focused environment that includes quality education, service, research, and creativity. This is accomplished through broad access to comprehensive academic and co‑cultural programs that develop students into leaders for a diverse and global society. The University of North Georgia is a University System of Georgia leadership institution and is The Military College of Georgia. More details on the UNG Mission, Values, Vision, and Culture can be found at https://ung.edu/about/mission-vision-values.php.
Conditions of Employment Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of North Georgia, as determined by University of North Georgia in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre‑employment drug test.
Equal Employment Opportunity The University of North Georgia, a unit of the University System of Georgia, is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, gender, sex or national origin, age, disability, religion, genetics or veteran status. Georgia is an open records state. Also, UNG is a federal contractor and desires priority referrals of protected veterans.
Other Information
This is a supervisory position.
This position does not have any financial responsibilities.
This position will be required to drive.
This role is considered a position of trust.
This position does not require a purchasing card (P‑Card).
This position may travel 1% – 24% of the time.
This position does not require security clearance.
Background Check
Position of Trust + Education
#J-18808-Ljbffr