NoGood
Growth Marketing Manager (Paid Media Lead)
We are:
NoGood is an award‑winning, tech‑enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for category‑defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC‑backed startups, scale‑ups and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G and more. Since 2016, we've been delivering what others only promise. Why settle for good enough if you can be up to NoGood.
We're looking for:
We are seeking a senior Growth Marketing Manager (Paid Media – Team Lead) to join our fast‑paced team and drive results across multiple digital channels. In this position you will play the role of “Player/Coach,” managing a team of Paid Growth Marketing Managers while also providing hands‑to‑keyboard executional work on client campaigns. You should be a strong marketer who specializes in Paid Media (Social and Search) and bring the following specialties.
Responsibilities
Function Management
Manage and lead a small team of paid media experts—coaching, training, and developing the function of paid media at NoGood. Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape.
Campaign Management
Planning, launching, and optimizing paid advertising campaigns across multiple platforms (Google Ads, Meta/Facebook, LinkedIn, TikTok, etc.).
Managing campaign budgets and ensuring efficient allocation of ad spend.
Monitoring campaign performance daily and making real‑time adjustments.
Becoming an expert on our clients’ brands and goals and developing creative solutions that boost the brand’s reputation and conversions.
Strategy & Planning
Developing paid media strategies aligned with client goals and target audiences.
Conducting competitive research and market analysis.
Recommending platform mix and budget distribution across channels.
Creating media plans with projected KPIs and timelines.
Analytics & Reporting
Tracking and analyzing campaign metrics (CTR, CPC, ROAS, conversions, etc.).
Creating regular performance reports for clients and internal teams.
Using analytics tools like Google Analytics, platform dashboards and reporting software.
Identifying insights and optimization opportunities from data.
Client Communication
Presenting campaign results and recommendations to clients.
Collaborating with account managers on client strategy.
Explaining technical concepts in accessible ways.
Managing client expectations around performance and budget.
Creative Collaboration
Working with creative teams to develop ad copy and visuals.
Providing feedback on ad creative based on performance data.
A/B testing different ad variations.
Technical Skills
Managing audience targeting and segmentation.
Staying current with platform updates, algorithm changes, and industry trends.
Understanding bidding strategies and campaign structures.
Requirements
Minimum 3+ years of experience with Paid Social (Meta platforms, LinkedIn, YouTube, TikTok, etc.).
Minimum 3+ years of experience with Paid Search (Google Ads and Bing Ads).
Minimum 3+ years of experience in CRO.
Minimum 1+ year of people management experience.
Hands‑to‑keyboard experience managing campaign setup, targeting, bidding and ongoing optimization to hit CPA, ROAS and other growth goals.
Lead A/B and multivariate testing to continuously improve conversion rates and user acquisition funnels.
Spent at least $1 million‑$10 million in ad spend across your career.
Expertise with the intersection of paid, owned and earned media in social and search campaign orchestration.
Baseline Skills for All NoGoodies
You must be highly analytical and obsessed with achieving client KPIs—moderately data literate.
Strong attention to detail—you can spot an error a mile away and have created your own systems to QA your work.
You’re hungry to learn, passionate and highly competent.
You demonstrate excellent written and verbal communication skills.
You are a master at balancing stakeholders and holding true to deadlines—even when they are tight.
You are a creative and strategic thinker. You push boundaries with out‑of‑the‑box ideas.
You stay ahead of performance marketing trends, tools and platform updates to keep our strategy cutting‑edge.
You thrive working in a fast‑paced environment.
You are a team player—you collaborate well with your cross‑functional squad members and can be counted on to not only do your part, but pitch in where your expertise is needed.
You understand how to make AI work for you and improve the quality and efficiency of your output.
Benefits
Base Pay + Profit Sharing & Commissions Opportunities.
Health: Premium Medical, Dental & Vision Coverage.
Flex Work Environment: hybrid at HQ and remote globally.
Home Office Stipend.
Unlimited PTO Plan.
Paid Parental Leave Plan.
401(k) Plan with Employer Matching.
Mentorship & Career Growth Support.
Access to Top‑tier Resources & Industry Experts.
Quarterly Team Trips (Onsite and Offsite).
Gym, Wellness, and Access to Mental Health Plans.
Free Lunch, Snacks, Cold Brew, & Happy Hours.
Endless Opportunities to Lead & Succeed.
Ongoing Employee Development Programs.
EEO & Compensation Transparency NoGood is committed to pay transparency and equity among all employees and provides an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $65,000‑$100,000 base pay plus bonus.
At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. We are committed to Equal Opportunity Employment and comply with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.
BEWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious activity by persons posing as NoGood team members, recruiters, and HR employees. Our team will contact you regarding job opportunities from email addresses ending in @nogood.io or @higoodie.com. Additionally, we do utilize our ATS – Workable – to help us schedule initial screening calls. Job seeking is hard—we’re sorry that scammers have added this element to your search for something new. Stay vigilant out there!
#J-18808-Ljbffr
NoGood is an award‑winning, tech‑enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for category‑defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC‑backed startups, scale‑ups and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G and more. Since 2016, we've been delivering what others only promise. Why settle for good enough if you can be up to NoGood.
We're looking for:
We are seeking a senior Growth Marketing Manager (Paid Media – Team Lead) to join our fast‑paced team and drive results across multiple digital channels. In this position you will play the role of “Player/Coach,” managing a team of Paid Growth Marketing Managers while also providing hands‑to‑keyboard executional work on client campaigns. You should be a strong marketer who specializes in Paid Media (Social and Search) and bring the following specialties.
Responsibilities
Function Management
Manage and lead a small team of paid media experts—coaching, training, and developing the function of paid media at NoGood. Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape.
Campaign Management
Planning, launching, and optimizing paid advertising campaigns across multiple platforms (Google Ads, Meta/Facebook, LinkedIn, TikTok, etc.).
Managing campaign budgets and ensuring efficient allocation of ad spend.
Monitoring campaign performance daily and making real‑time adjustments.
Becoming an expert on our clients’ brands and goals and developing creative solutions that boost the brand’s reputation and conversions.
Strategy & Planning
Developing paid media strategies aligned with client goals and target audiences.
Conducting competitive research and market analysis.
Recommending platform mix and budget distribution across channels.
Creating media plans with projected KPIs and timelines.
Analytics & Reporting
Tracking and analyzing campaign metrics (CTR, CPC, ROAS, conversions, etc.).
Creating regular performance reports for clients and internal teams.
Using analytics tools like Google Analytics, platform dashboards and reporting software.
Identifying insights and optimization opportunities from data.
Client Communication
Presenting campaign results and recommendations to clients.
Collaborating with account managers on client strategy.
Explaining technical concepts in accessible ways.
Managing client expectations around performance and budget.
Creative Collaboration
Working with creative teams to develop ad copy and visuals.
Providing feedback on ad creative based on performance data.
A/B testing different ad variations.
Technical Skills
Managing audience targeting and segmentation.
Staying current with platform updates, algorithm changes, and industry trends.
Understanding bidding strategies and campaign structures.
Requirements
Minimum 3+ years of experience with Paid Social (Meta platforms, LinkedIn, YouTube, TikTok, etc.).
Minimum 3+ years of experience with Paid Search (Google Ads and Bing Ads).
Minimum 3+ years of experience in CRO.
Minimum 1+ year of people management experience.
Hands‑to‑keyboard experience managing campaign setup, targeting, bidding and ongoing optimization to hit CPA, ROAS and other growth goals.
Lead A/B and multivariate testing to continuously improve conversion rates and user acquisition funnels.
Spent at least $1 million‑$10 million in ad spend across your career.
Expertise with the intersection of paid, owned and earned media in social and search campaign orchestration.
Baseline Skills for All NoGoodies
You must be highly analytical and obsessed with achieving client KPIs—moderately data literate.
Strong attention to detail—you can spot an error a mile away and have created your own systems to QA your work.
You’re hungry to learn, passionate and highly competent.
You demonstrate excellent written and verbal communication skills.
You are a master at balancing stakeholders and holding true to deadlines—even when they are tight.
You are a creative and strategic thinker. You push boundaries with out‑of‑the‑box ideas.
You stay ahead of performance marketing trends, tools and platform updates to keep our strategy cutting‑edge.
You thrive working in a fast‑paced environment.
You are a team player—you collaborate well with your cross‑functional squad members and can be counted on to not only do your part, but pitch in where your expertise is needed.
You understand how to make AI work for you and improve the quality and efficiency of your output.
Benefits
Base Pay + Profit Sharing & Commissions Opportunities.
Health: Premium Medical, Dental & Vision Coverage.
Flex Work Environment: hybrid at HQ and remote globally.
Home Office Stipend.
Unlimited PTO Plan.
Paid Parental Leave Plan.
401(k) Plan with Employer Matching.
Mentorship & Career Growth Support.
Access to Top‑tier Resources & Industry Experts.
Quarterly Team Trips (Onsite and Offsite).
Gym, Wellness, and Access to Mental Health Plans.
Free Lunch, Snacks, Cold Brew, & Happy Hours.
Endless Opportunities to Lead & Succeed.
Ongoing Employee Development Programs.
EEO & Compensation Transparency NoGood is committed to pay transparency and equity among all employees and provides an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $65,000‑$100,000 base pay plus bonus.
At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. We are committed to Equal Opportunity Employment and comply with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.
BEWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious activity by persons posing as NoGood team members, recruiters, and HR employees. Our team will contact you regarding job opportunities from email addresses ending in @nogood.io or @higoodie.com. Additionally, we do utilize our ATS – Workable – to help us schedule initial screening calls. Job seeking is hard—we’re sorry that scammers have added this element to your search for something new. Stay vigilant out there!
#J-18808-Ljbffr