Spectrum Reach
SUMMARY
The Manager of Field Marketing oversees a team of regional Marketing Specialists who partner with Sales Management to direct various marketing strategies and initiatives for designated sales geographies. This strategic marketing leadership role works directly with senior Sales leaders and supports ad sales marketing initiatives and product launches. The position plays a key role in helping Spectrum Reach build a distinguishable brand and marketing strategy.
As a key partner to Sales leadership, the Manager will help deliver marketing plans that drive client awareness and help increase sales effectiveness. Working closely with Corporate Marketing and Product resources, the Field Marketing Manager and their team proactively partner with sales leaders to assess the competitive landscape and implement successful marketing plans.
MAJOR DUTIES AND RESPONSIBILITIES
Hires, trains, develops and creates a positive work environment that stimulates marketing creativity and fosters a strong team environment for staff members.
Partners with senior Sales leaders and senior marketing leaders to help set the long-term strategy for the organization.
Provides feedback to Corporate resources about what is working and what is not working with the marketing efforts that reach the field.
Provides recommendations about budget and revenue opportunities. May participate in annual budget planning process in conjunction with Sales leadership and Corporate Marketing leadership.
Leads a team of field-based marketing professionals responsible for the following:
Leading the execution of marketing strategies designed to increase awareness and familiarity of Spectrum Reach brand in the local business community and generate new business leads.
Serving as brand ambassadors/champions, ensuring the elevation of the brand throughout the market while adhering to brand guidelines.
Partnering with sales leadership to evaluate local marketing opportunities to expand brand and product awareness with existing and prospective clients.
Partnering with the Communications team to craft and manage both internal and external communications. Ensuring all external communications meet brand standards and providing campaign metric reports. Developing communications that educate, generate interest and grow client revenue while strengthening client relationships.
Working closely with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars and/or B2B events.
Overseeing the creation of localized marketing assets such as success stories, case studies and testimonials that can be leveraged to drive demand.
Developing, implementing and optimizing marketing strategies, campaign ideation and creative problem solving for key clients.
Developing and executing custom client promotions that drive consumer traffic, provide customer databases, support events, client outreach, and acquisition. Overseeing all legal aspects of client promotions and ensuring Spectrum Reach Cable Network restrictions are maintained. The team members also partner with Divisional Events leads to create and execute market and region level events.
Leading efforts to help local Sales leaders drive corporate sales initiatives. Localizing corporate initiatives (adding local flavor) to maximize effectiveness for assigned markets/geography.
Collaborating closely with field Research and other marketing functions to optimize product, sports, and programming materials while ensuring brand consistency.
Activating Spectrum Reach brand through market-level support and outreach including local community and chamber organizations.
Rallying sales teams in conjunction with sales leaders behind the Spectrum Reach goals and mission.
Measuring effectiveness of marketing communications with appropriate metrics and making necessary adjustments to demonstrate continuous improvement.
QUALIFICATIONS
Bachelor’s degree in marketing, communications, media or related field is required. An MBA in Marketing or a related discipline is desired.
4-6 years of Ad Sales Marketing experience is required.
1-3 years of previous experience managing other employees is preferred.
Advanced knowledge of Cable Television, digital products and advanced advertising products is required.
Strong understanding of marketing strategies, procedures and best practices is preferred, as is knowledge of creative solutions, including digital, online solutions, and the use of new technology in designing creative solutions.
Strong verbal, written and interpersonal communications skills are critical.
Ability to work well with and partner across multiple disciplines including Sales, Marketing and communications.
Strong presentation and public speaking skills are essential.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Advertising Services
Referrals increase your chances of interviewing at Spectrum Reach by 2x.
#J-18808-Ljbffr
As a key partner to Sales leadership, the Manager will help deliver marketing plans that drive client awareness and help increase sales effectiveness. Working closely with Corporate Marketing and Product resources, the Field Marketing Manager and their team proactively partner with sales leaders to assess the competitive landscape and implement successful marketing plans.
MAJOR DUTIES AND RESPONSIBILITIES
Hires, trains, develops and creates a positive work environment that stimulates marketing creativity and fosters a strong team environment for staff members.
Partners with senior Sales leaders and senior marketing leaders to help set the long-term strategy for the organization.
Provides feedback to Corporate resources about what is working and what is not working with the marketing efforts that reach the field.
Provides recommendations about budget and revenue opportunities. May participate in annual budget planning process in conjunction with Sales leadership and Corporate Marketing leadership.
Leads a team of field-based marketing professionals responsible for the following:
Leading the execution of marketing strategies designed to increase awareness and familiarity of Spectrum Reach brand in the local business community and generate new business leads.
Serving as brand ambassadors/champions, ensuring the elevation of the brand throughout the market while adhering to brand guidelines.
Partnering with sales leadership to evaluate local marketing opportunities to expand brand and product awareness with existing and prospective clients.
Partnering with the Communications team to craft and manage both internal and external communications. Ensuring all external communications meet brand standards and providing campaign metric reports. Developing communications that educate, generate interest and grow client revenue while strengthening client relationships.
Working closely with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars and/or B2B events.
Overseeing the creation of localized marketing assets such as success stories, case studies and testimonials that can be leveraged to drive demand.
Developing, implementing and optimizing marketing strategies, campaign ideation and creative problem solving for key clients.
Developing and executing custom client promotions that drive consumer traffic, provide customer databases, support events, client outreach, and acquisition. Overseeing all legal aspects of client promotions and ensuring Spectrum Reach Cable Network restrictions are maintained. The team members also partner with Divisional Events leads to create and execute market and region level events.
Leading efforts to help local Sales leaders drive corporate sales initiatives. Localizing corporate initiatives (adding local flavor) to maximize effectiveness for assigned markets/geography.
Collaborating closely with field Research and other marketing functions to optimize product, sports, and programming materials while ensuring brand consistency.
Activating Spectrum Reach brand through market-level support and outreach including local community and chamber organizations.
Rallying sales teams in conjunction with sales leaders behind the Spectrum Reach goals and mission.
Measuring effectiveness of marketing communications with appropriate metrics and making necessary adjustments to demonstrate continuous improvement.
QUALIFICATIONS
Bachelor’s degree in marketing, communications, media or related field is required. An MBA in Marketing or a related discipline is desired.
4-6 years of Ad Sales Marketing experience is required.
1-3 years of previous experience managing other employees is preferred.
Advanced knowledge of Cable Television, digital products and advanced advertising products is required.
Strong understanding of marketing strategies, procedures and best practices is preferred, as is knowledge of creative solutions, including digital, online solutions, and the use of new technology in designing creative solutions.
Strong verbal, written and interpersonal communications skills are critical.
Ability to work well with and partner across multiple disciplines including Sales, Marketing and communications.
Strong presentation and public speaking skills are essential.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Advertising Services
Referrals increase your chances of interviewing at Spectrum Reach by 2x.
#J-18808-Ljbffr