Halstead Media
Base Pay Range
$80,000.00/yr - $87,000.00/yr
Lead Strategy. Drive Results. Build Client Trust. Make an Impact. About The Role We’re hiring a sharp, strategic, and dependable
Director of Paid Media
to lead all advertising, social content strategy, and email marketing at Halstead Media Group. In this role, you'll oversee a team of paid media managers and freelancers while owning performance across
Google Ads, Meta (Facebook/Instagram), Microsoft Ads, LinkedIn , organic social posting direction, and email nurture strategy. You’ll shape high-impact campaign strategies, guide creative direction, elevate team performance, and continuously improve systems, reporting, and results—measured in
Revenue generated for the client ,
leads, CPL, and ROI , not vanity metrics. You’ll act as the performance voice for Halstead’s clients and ensure paid channels, social content, and email campaigns all work together to drive growth. This role is
99% remote , with optional in-person training or team events once a year.
About Halstead At Halstead Media Group, we help landscape and outdoor living companies eliminate instability, fuel growth, and shape a lasting legacy with year-round marketing systems. As a StoryBrand Certified Agency, we lead with clarity, empathy, and a results-first mindset. Our clients stay with us because we’re strategic partners—not order-takers—and because we act like co-owners in their growth.
What You’ll Do
Leadership & Strategy
Lead strategy and performance across all paid media platforms
Oversee paid media managers, freelancers, and ad specialists
Guide creative direction for ads, landing pages, and testing frameworks
Set KPIs, pacing strategies, and cross-channel alignment for all accounts
Maintain strong QA processes, reporting, and campaign governance
Collaborate with PMs, designers, copywriters, and leadership on campaign planning
Act as the primary escalation point for performance or strategy pivots
Trial new processes and software to improve efficiency and or results.
Paid Media Oversight
Direct campaign structure, targeting, budget allocation, pacing, and optimization
Review ad copy, creative assets, and landing pages for conversion clarity
Lead weekly and monthly insights, recommendations, and performance narratives
Troubleshoot tracking, conversion issues, and platform inconsistencies
Develop audience strategies, retargeting systems, and nurture funnels
Social Media (Organic)
Provide strategic direction for social content across clients
Review monthly social calendars and ensure messaging supports performance
Ensure alignment between organic content, paid campaigns, and seasonal priorities
Support creative and editorial development where needed
Email Marketing
Oversee email nurture strategy and messaging direction
Advise on automation flows, segmentation, and value-based nurturing
Ensure strong alignment between email, ad campaigns, and client goals
Collaboration & Cross-Functional Leadership
Partner closely with copy and design for StoryBrand-aligned creative
Coordinate with PMs to align campaign priorities and client needs
Work closely with SEO for cross channel optimizations.
Coach team members to strengthen reporting, performance thinking, and testing
Participate in tool evaluations, internal systems planning, and team development
You'll Thrive in This Role If You
Are a performance strategist with a bias for action
Have 4–7+ years managing paid media campaigns
Have experience managing and mentoring media buyers or specialists
Love analytics, creative testing, and proving ROI
Write strong ad copy and understand value messaging
Are organized, accountable, and process-driven
Take ownership of results and lead with clarity
Bonus Skills
Experience with HubSpot or similar CRMs
Familiarity with GA4, attribution, and forecasting
Experience reviewing or guiding landing page UX
Creative-direction experience for ads or social content
Background in the lawn, landscape, or outdoor living industry
Understanding of StoryBrand messaging
Details & Perks
Remote
Equipment Reimbursement
Monthly perks (snack, tea/coffee subscriptions)
Flexible hours with a results-first mindset
Paid training & professional development
PTO: 15 days to start (mix of vacation and sick time)+ paid holidays
401(k) with match
Health insurance (medical, dental, vision): 100% premium paid for medical
Opt-out medical perk paid in $, if you have your own insurance
Seniority Level Associate
Employment Type Full-time
Job Function Marketing and Sales
Industries Advertising Services
Referrals increase your chances of interviewing at Halstead Media by 2x
#J-18808-Ljbffr
Lead Strategy. Drive Results. Build Client Trust. Make an Impact. About The Role We’re hiring a sharp, strategic, and dependable
Director of Paid Media
to lead all advertising, social content strategy, and email marketing at Halstead Media Group. In this role, you'll oversee a team of paid media managers and freelancers while owning performance across
Google Ads, Meta (Facebook/Instagram), Microsoft Ads, LinkedIn , organic social posting direction, and email nurture strategy. You’ll shape high-impact campaign strategies, guide creative direction, elevate team performance, and continuously improve systems, reporting, and results—measured in
Revenue generated for the client ,
leads, CPL, and ROI , not vanity metrics. You’ll act as the performance voice for Halstead’s clients and ensure paid channels, social content, and email campaigns all work together to drive growth. This role is
99% remote , with optional in-person training or team events once a year.
About Halstead At Halstead Media Group, we help landscape and outdoor living companies eliminate instability, fuel growth, and shape a lasting legacy with year-round marketing systems. As a StoryBrand Certified Agency, we lead with clarity, empathy, and a results-first mindset. Our clients stay with us because we’re strategic partners—not order-takers—and because we act like co-owners in their growth.
What You’ll Do
Leadership & Strategy
Lead strategy and performance across all paid media platforms
Oversee paid media managers, freelancers, and ad specialists
Guide creative direction for ads, landing pages, and testing frameworks
Set KPIs, pacing strategies, and cross-channel alignment for all accounts
Maintain strong QA processes, reporting, and campaign governance
Collaborate with PMs, designers, copywriters, and leadership on campaign planning
Act as the primary escalation point for performance or strategy pivots
Trial new processes and software to improve efficiency and or results.
Paid Media Oversight
Direct campaign structure, targeting, budget allocation, pacing, and optimization
Review ad copy, creative assets, and landing pages for conversion clarity
Lead weekly and monthly insights, recommendations, and performance narratives
Troubleshoot tracking, conversion issues, and platform inconsistencies
Develop audience strategies, retargeting systems, and nurture funnels
Social Media (Organic)
Provide strategic direction for social content across clients
Review monthly social calendars and ensure messaging supports performance
Ensure alignment between organic content, paid campaigns, and seasonal priorities
Support creative and editorial development where needed
Email Marketing
Oversee email nurture strategy and messaging direction
Advise on automation flows, segmentation, and value-based nurturing
Ensure strong alignment between email, ad campaigns, and client goals
Collaboration & Cross-Functional Leadership
Partner closely with copy and design for StoryBrand-aligned creative
Coordinate with PMs to align campaign priorities and client needs
Work closely with SEO for cross channel optimizations.
Coach team members to strengthen reporting, performance thinking, and testing
Participate in tool evaluations, internal systems planning, and team development
You'll Thrive in This Role If You
Are a performance strategist with a bias for action
Have 4–7+ years managing paid media campaigns
Have experience managing and mentoring media buyers or specialists
Love analytics, creative testing, and proving ROI
Write strong ad copy and understand value messaging
Are organized, accountable, and process-driven
Take ownership of results and lead with clarity
Bonus Skills
Experience with HubSpot or similar CRMs
Familiarity with GA4, attribution, and forecasting
Experience reviewing or guiding landing page UX
Creative-direction experience for ads or social content
Background in the lawn, landscape, or outdoor living industry
Understanding of StoryBrand messaging
Details & Perks
Remote
Equipment Reimbursement
Monthly perks (snack, tea/coffee subscriptions)
Flexible hours with a results-first mindset
Paid training & professional development
PTO: 15 days to start (mix of vacation and sick time)+ paid holidays
401(k) with match
Health insurance (medical, dental, vision): 100% premium paid for medical
Opt-out medical perk paid in $, if you have your own insurance
Seniority Level Associate
Employment Type Full-time
Job Function Marketing and Sales
Industries Advertising Services
Referrals increase your chances of interviewing at Halstead Media by 2x
#J-18808-Ljbffr