Details
Position Title & Department :
Marketing Coordinator; Professional and Continuing Education
Posting # 5408
Department Description : The University of San Diegos Division of Professional and Continuing Education (PCE) offers a robust portfolio of courses and programs needed by aspiring professionals that evolve in response to their professional development in the fields of business education and health care.
PCE nurtures key partnerships on the local national and international level to better serve working professionals who seek to enhance or build their careers as well as with their employers to help achieve their highest value and potential.
University Description : The University of San Diego an engaged and contemporary Catholic institution was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972 USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth goodness and beauty. Inspired by this centuries old tradition of Catholic higher education the University welcomes people of all faith traditions and any or no religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanitys urgent challenges.
Detailed Description : The Marketing Coordinator under direction of the Marketing Director and / or the Senior Marketing Manager provides second-level support marketing efforts for Professional and Continuing Educations degree programs to : support the execution of marketing campaigns that generate qualified leads for target programs; positively impact the fiscal performance; and assists efforts to nurture leads and increase addition the Marketing Coordinator assists in the creation of research documents reports and content; coordinates projects; supports and monitors consistent branding and positioning for existing programs and those targeted for launch; and monitors the production of comprehensive and multi-channeled marketing and communications campaigns with the goal of generating leads and increasing student enrollments and revenue. Must have excellent writing spelling grammar. Proven ability to anticipate needs and take initiative.
Duties and Responsibilities :
Implementation of program-specific multi-channeled digital marketing and communication plans for degree programs including : website maintenance email marketing social media organic search and PPC activities.
Assists in all promotional print television Web radio advertising social media and direct mail marketing of programs / courses assigned and assists withbooking of media career and educational portals print broadcast trade shows and referral development.
Support the Marketing Director and / or Senior Marketing Manager to define keywords audience profile write content and position programs for pay-per-click (PPC) search engine optimization (SEO) and online education directories (OEDs).
Coordinate with external vendors including designers printers marketing services and mail processing to develop and execute jobs such as collateral items HTML email website and landing pages direct mail print etc.
Implement email marketing initiatives including message development copywriting design image selection creating / testing HTML and developing corresponding landing page.
Supports the Marketing Director and / or the Senior Marketing Manager with the delivery of a high-converting (lead-to-student) stream of inquiries from the most cost effective lead sources.
Supports the processing of marketing-related contracts and invoices.
Monitor track and report on marketing campaigns and program activities :
Tracks inquiries from potential students and coordinates with enrollment advisors to ensure each potential student is experience a high level of customer
Calculates return-on-investment (ROI) on campaign expenditures using provided data.
Tracks and reports on cost-per-lead (CPL) and cost-per-start (CPS) by each source per program.
Prepares weekly program reports and semester reports.
Supports performance analysis and monitoring trends across various marketing channels.
Tracks and monitors expenses against budget.
Assist the Marketing Director and / or the Senior Marketing Manager with student retention efforts program development and the launch of new degree programs :
Coordinates ongoing student engagement efforts including managing student success website and developing email communications.
Implements initiatives that support an increase in program referrals.
Assist in all aspects of a new degree launch such as competitive analysis copywriting email development website build and development of marketing and advertising materials.
Conducts secondary research for all programs assigned and build out standard research templates.
General duties (as needed) :
Researches new marketing channels and emerging opportunities to specific target audiences.
Participates in outreach efforts career fairs and other similar events.
Supports the Marketing Director and / or Senior Marketing Manager to execute multi-channeled and comprehensive marketing plans for each degree program.
Anticipates and solves common problems.
Coordinates marketing campaigns monitors yield and tracks performance against program-specific goals.
Execute and implement social media email paid search and other digital marketing tactics.
Special Conditions of Employment :
Must be able to work flexible hours including evenings and weekends in order to meet project deadlines.
Must be able to work with all required technologies and tools.
Background check : Successful completion of a pre-employment background check.
Degree Verification Requirement : Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
Job Requirements : Minimum Qualifications :
Bachelors degree is required.
At least 1 year of experience in digital marketing and lead generation and / or marketing-related project management.
Basic knowledge and understanding of marketing strategy.
Strong creative and problem-solving skills.
Proficient with Microsoft Office especially Excel and Word.
Working knowledge of project management fundamentals.
Excellent written and oral communication skills.
Demonstrated ability to handle multiple tasks efficiently and accurately.
Excellent attention to detail.
Excellent customer service skills.
Excellent writing spelling and grammar skills.
Performance Expectations- Knowledge Skills andAbilities :
Basic knowledge of functional area and understanding of how work may impact other areas.
Fundamental analytical skills to conduct analysis and develop recommendations demonstrating organization and problem-solving skills.
Strong skill in using business software systems in the completion of work assignments; i.e. Word Excel and working knowledge of PowerPoint design programs web analytic platforms search (paid and organic) and customer relations management (CRM) software. Basic experience with Adobe creative suite and basic video editing skills are preferred.
Strong knowledge of the fundamentals of writing grammar syntax style and punctuation. Strong proof reading skills. Basic skills to write clear lively engaging and compelling copy in a variety of styles appropriate to target audiences and / or the broader public while ensuring adherence to the campus message.
Thorough attention to detail. Strong and effective verbal written and interpersonal communication and presentation skills.
Experience with Google Analytics marketing automation software setting up email campaigns and analyzing results.
Fundamental research skills to conduct needs assessment and secondary research over the internet. Strong fact-verification skills.
Strong knowledge of project management fundamentals.
Posting Salary : $23.45 - $26.72 per hour; Excellent Benefits
The University of San Diego offers a very competitive benefits package including; medical dental vision a retirement contribution given to you by the University and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD : Human Resources : Benefits
The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience education and other factors including departmental budget.
Special Application Instructions : Resume and Cover Letter Required
Click the Apply Now button to complete our online addition please upload a cover letter and resume to your application profile for the hiring managers review. If you have any questions or difficulties please contact the Employment Services Team at
Additional Details : Hours :
37.5 hours per week
Closing date : Open until filled
Note :
External job postings will be up for at least three days. After that time applications will be reviewed by the hiring manager / committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
The University of San Diego is a smoking and tobacco-free campus. For more information visit Experience :
IC
Key Skills Graphic Design,Marketing,MailChimp,Microsoft Publisher,Adobe Creative Suite,Constant Contact,Email Marketing,Adobe Photoshop,Social Media Management,Adobe Illustrator,Wordpress,Adobe Indesign
Employment Type :
Full-Time
Experience :
years
Vacancy :
1
Hourly Salary Salary : 23 - 26
#J-18808-Ljbffr
Posting # 5408
Department Description : The University of San Diegos Division of Professional and Continuing Education (PCE) offers a robust portfolio of courses and programs needed by aspiring professionals that evolve in response to their professional development in the fields of business education and health care.
PCE nurtures key partnerships on the local national and international level to better serve working professionals who seek to enhance or build their careers as well as with their employers to help achieve their highest value and potential.
University Description : The University of San Diego an engaged and contemporary Catholic institution was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972 USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth goodness and beauty. Inspired by this centuries old tradition of Catholic higher education the University welcomes people of all faith traditions and any or no religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanitys urgent challenges.
Detailed Description : The Marketing Coordinator under direction of the Marketing Director and / or the Senior Marketing Manager provides second-level support marketing efforts for Professional and Continuing Educations degree programs to : support the execution of marketing campaigns that generate qualified leads for target programs; positively impact the fiscal performance; and assists efforts to nurture leads and increase addition the Marketing Coordinator assists in the creation of research documents reports and content; coordinates projects; supports and monitors consistent branding and positioning for existing programs and those targeted for launch; and monitors the production of comprehensive and multi-channeled marketing and communications campaigns with the goal of generating leads and increasing student enrollments and revenue. Must have excellent writing spelling grammar. Proven ability to anticipate needs and take initiative.
Duties and Responsibilities :
Implementation of program-specific multi-channeled digital marketing and communication plans for degree programs including : website maintenance email marketing social media organic search and PPC activities.
Assists in all promotional print television Web radio advertising social media and direct mail marketing of programs / courses assigned and assists withbooking of media career and educational portals print broadcast trade shows and referral development.
Support the Marketing Director and / or Senior Marketing Manager to define keywords audience profile write content and position programs for pay-per-click (PPC) search engine optimization (SEO) and online education directories (OEDs).
Coordinate with external vendors including designers printers marketing services and mail processing to develop and execute jobs such as collateral items HTML email website and landing pages direct mail print etc.
Implement email marketing initiatives including message development copywriting design image selection creating / testing HTML and developing corresponding landing page.
Supports the Marketing Director and / or the Senior Marketing Manager with the delivery of a high-converting (lead-to-student) stream of inquiries from the most cost effective lead sources.
Supports the processing of marketing-related contracts and invoices.
Monitor track and report on marketing campaigns and program activities :
Tracks inquiries from potential students and coordinates with enrollment advisors to ensure each potential student is experience a high level of customer
Calculates return-on-investment (ROI) on campaign expenditures using provided data.
Tracks and reports on cost-per-lead (CPL) and cost-per-start (CPS) by each source per program.
Prepares weekly program reports and semester reports.
Supports performance analysis and monitoring trends across various marketing channels.
Tracks and monitors expenses against budget.
Assist the Marketing Director and / or the Senior Marketing Manager with student retention efforts program development and the launch of new degree programs :
Coordinates ongoing student engagement efforts including managing student success website and developing email communications.
Implements initiatives that support an increase in program referrals.
Assist in all aspects of a new degree launch such as competitive analysis copywriting email development website build and development of marketing and advertising materials.
Conducts secondary research for all programs assigned and build out standard research templates.
General duties (as needed) :
Researches new marketing channels and emerging opportunities to specific target audiences.
Participates in outreach efforts career fairs and other similar events.
Supports the Marketing Director and / or Senior Marketing Manager to execute multi-channeled and comprehensive marketing plans for each degree program.
Anticipates and solves common problems.
Coordinates marketing campaigns monitors yield and tracks performance against program-specific goals.
Execute and implement social media email paid search and other digital marketing tactics.
Special Conditions of Employment :
Must be able to work flexible hours including evenings and weekends in order to meet project deadlines.
Must be able to work with all required technologies and tools.
Background check : Successful completion of a pre-employment background check.
Degree Verification Requirement : Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
Job Requirements : Minimum Qualifications :
Bachelors degree is required.
At least 1 year of experience in digital marketing and lead generation and / or marketing-related project management.
Basic knowledge and understanding of marketing strategy.
Strong creative and problem-solving skills.
Proficient with Microsoft Office especially Excel and Word.
Working knowledge of project management fundamentals.
Excellent written and oral communication skills.
Demonstrated ability to handle multiple tasks efficiently and accurately.
Excellent attention to detail.
Excellent customer service skills.
Excellent writing spelling and grammar skills.
Performance Expectations- Knowledge Skills andAbilities :
Basic knowledge of functional area and understanding of how work may impact other areas.
Fundamental analytical skills to conduct analysis and develop recommendations demonstrating organization and problem-solving skills.
Strong skill in using business software systems in the completion of work assignments; i.e. Word Excel and working knowledge of PowerPoint design programs web analytic platforms search (paid and organic) and customer relations management (CRM) software. Basic experience with Adobe creative suite and basic video editing skills are preferred.
Strong knowledge of the fundamentals of writing grammar syntax style and punctuation. Strong proof reading skills. Basic skills to write clear lively engaging and compelling copy in a variety of styles appropriate to target audiences and / or the broader public while ensuring adherence to the campus message.
Thorough attention to detail. Strong and effective verbal written and interpersonal communication and presentation skills.
Experience with Google Analytics marketing automation software setting up email campaigns and analyzing results.
Fundamental research skills to conduct needs assessment and secondary research over the internet. Strong fact-verification skills.
Strong knowledge of project management fundamentals.
Posting Salary : $23.45 - $26.72 per hour; Excellent Benefits
The University of San Diego offers a very competitive benefits package including; medical dental vision a retirement contribution given to you by the University and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD : Human Resources : Benefits
The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience education and other factors including departmental budget.
Special Application Instructions : Resume and Cover Letter Required
Click the Apply Now button to complete our online addition please upload a cover letter and resume to your application profile for the hiring managers review. If you have any questions or difficulties please contact the Employment Services Team at
Additional Details : Hours :
37.5 hours per week
Closing date : Open until filled
Note :
External job postings will be up for at least three days. After that time applications will be reviewed by the hiring manager / committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
The University of San Diego is a smoking and tobacco-free campus. For more information visit Experience :
IC
Key Skills Graphic Design,Marketing,MailChimp,Microsoft Publisher,Adobe Creative Suite,Constant Contact,Email Marketing,Adobe Photoshop,Social Media Management,Adobe Illustrator,Wordpress,Adobe Indesign
Employment Type :
Full-Time
Experience :
years
Vacancy :
1
Hourly Salary Salary : 23 - 26
#J-18808-Ljbffr