HOKA
Job Title
Associate Creative Director, HOKA NA
at
HOKA
Reports to Vice President, Marketing, NA HOKA
Location United States (Remote). Applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.
Overview As Associate Creative Director, HOKA North America, you will be a hybrid creative leader who fuses bold art direction, compelling storytelling, and refined design expertise to shape and elevate HOKA’s brand expression. You’ll partner with leadership to develop modern, culturally resonant work across lifestyle and performance (Trail and Road) and lead projects from briefing to final delivery—driving concept development, design execution, and production across campaigns, experiential, social, and paid media. You will champion ideas from concept to execution, blend innovative design systems with impactful storytelling, and manage the creative process end‑to‑end, ensuring excellence at scale and adapting global toolkits for regional markets in ways that feel authentic and culturally relevant. Collaboration is key: you will work with copywriters, designers, producers, marketing partners, internal creative teams, and external agency partners, mentoring and inspiring team members and driving craft excellence while ensuring brand consistency across North America.
Your Impact
Lead projects from brief to final delivery across campaigns, collaborations, social, and experiential work in partnership with Sr. Manager Creative Operations, North America.
Oversee North America in‑house and freelance creative resources, ensuring high‑volume asset production and complex projects are delivered on time and with exceptional quality.
Provide strong art direction, design and storytelling expertise across all creative outputs, including campaign development and creative ideation.
Adapt global toolkits into culturally relevant regional assets, ensuring consistency and impact.
Create locally relevant ideas from concept through to delivery, rooted in cultural insight.
Manage and inspire internal creative teams while overseeing external agency partners.
Balance creative vision with operational rigor, ensuring alignment and consistency across all touchpoints.
Collaborate with cross‑functional partners to bring consumer‑first ideas to life.
Understand business needs and help shape the long‑term creative vision for the brand.
Stay ahead of cultural and design trends to keep the brand modern and relevant.
Mentor creative talent and foster an environment of inclusion and belonging.
Who You Are
BA in Graphic Design or related field, or equivalent combination of education and experience.
10+ years of experience in an agency or in‑house team, with at least 5 years in a senior creative leadership position leading, coaching, and developing multidisciplinary creatives.
5+ years’ experience directing photography and demonstrated creative expertise in a broad range of design disciplines including photography, print, digital, retail, events, and experiential design.
Strong passion and connection to cultural trends, particularly within lifestyle, running, and fashion spaces, with an authentic understanding of the lifestyle consumer.
Diverse portfolio reflecting sophistication in graphic design, strong typography, and photo & video art direction.
Expertise in Figma and Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) and Microsoft Suite.
Strategic thinker and creative conceptualizer, with excellent communication and presentation skills adaptable for audiences across regions and levels.
Inspirational leader who enjoys mentoring and developing teams of in‑house and freelance designers and copywriters.
Highly motivated self‑starter and team player, culturally relevant, always searching for inspiration and new influences.
Proven ability to lead and execute integrated campaigns that resonate with Gen Z and Millennials, balancing trend‑driven relevance and meaningful narratives.
Experienced art director on location and in studio, directing models and product photography.
Experience managing, vetting, and sourcing creative and production agencies and talent.
Ability to succeed in a matrix organization through influence, partnership, and respect for shared and differing objectives.
Instills and reinforces the highest standards for collaboration and teamwork within the HOKA brand marketing and across the Deckers’ brand portfolio.
Fosters an environment of inclusion and belonging, championing best practices to improve representation and diversity.
Develops, motivates, recruits, and retains high‑potential talent via clear goals, coaching, and identifying stretch opportunities.
Extremely detail‑oriented, process‑friendly, and capable of working within tight timelines on multiple projects simultaneously.
Exhibits a high level of personal integrity, empathy, and respect for others.
Compensation $150,000 – $165,000. The salary range reflects the minimum and maximum target for new hire salaries for this role in the Goleta, CA location. Individual pay will be determined by location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Benefits
Competitive pay and bonuses – varied compensation programs to foster career development and reward success.
Financial planning and wellbeing – tools to protect income, pay for expenses, and invest in the future.
Time away from work – plans to support families, health, and personal recharge.
Extras, discounts, and perks – generous discounts and community programs.
Growth and development – extensive opportunities and support for personal and professional development.
Health and wellness – comprehensive programs and offerings to support a healthy lifestyle.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal‑opportunity employer and welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition, or any other protected characteristic.
#J-18808-Ljbffr
at
HOKA
Reports to Vice President, Marketing, NA HOKA
Location United States (Remote). Applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.
Overview As Associate Creative Director, HOKA North America, you will be a hybrid creative leader who fuses bold art direction, compelling storytelling, and refined design expertise to shape and elevate HOKA’s brand expression. You’ll partner with leadership to develop modern, culturally resonant work across lifestyle and performance (Trail and Road) and lead projects from briefing to final delivery—driving concept development, design execution, and production across campaigns, experiential, social, and paid media. You will champion ideas from concept to execution, blend innovative design systems with impactful storytelling, and manage the creative process end‑to‑end, ensuring excellence at scale and adapting global toolkits for regional markets in ways that feel authentic and culturally relevant. Collaboration is key: you will work with copywriters, designers, producers, marketing partners, internal creative teams, and external agency partners, mentoring and inspiring team members and driving craft excellence while ensuring brand consistency across North America.
Your Impact
Lead projects from brief to final delivery across campaigns, collaborations, social, and experiential work in partnership with Sr. Manager Creative Operations, North America.
Oversee North America in‑house and freelance creative resources, ensuring high‑volume asset production and complex projects are delivered on time and with exceptional quality.
Provide strong art direction, design and storytelling expertise across all creative outputs, including campaign development and creative ideation.
Adapt global toolkits into culturally relevant regional assets, ensuring consistency and impact.
Create locally relevant ideas from concept through to delivery, rooted in cultural insight.
Manage and inspire internal creative teams while overseeing external agency partners.
Balance creative vision with operational rigor, ensuring alignment and consistency across all touchpoints.
Collaborate with cross‑functional partners to bring consumer‑first ideas to life.
Understand business needs and help shape the long‑term creative vision for the brand.
Stay ahead of cultural and design trends to keep the brand modern and relevant.
Mentor creative talent and foster an environment of inclusion and belonging.
Who You Are
BA in Graphic Design or related field, or equivalent combination of education and experience.
10+ years of experience in an agency or in‑house team, with at least 5 years in a senior creative leadership position leading, coaching, and developing multidisciplinary creatives.
5+ years’ experience directing photography and demonstrated creative expertise in a broad range of design disciplines including photography, print, digital, retail, events, and experiential design.
Strong passion and connection to cultural trends, particularly within lifestyle, running, and fashion spaces, with an authentic understanding of the lifestyle consumer.
Diverse portfolio reflecting sophistication in graphic design, strong typography, and photo & video art direction.
Expertise in Figma and Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) and Microsoft Suite.
Strategic thinker and creative conceptualizer, with excellent communication and presentation skills adaptable for audiences across regions and levels.
Inspirational leader who enjoys mentoring and developing teams of in‑house and freelance designers and copywriters.
Highly motivated self‑starter and team player, culturally relevant, always searching for inspiration and new influences.
Proven ability to lead and execute integrated campaigns that resonate with Gen Z and Millennials, balancing trend‑driven relevance and meaningful narratives.
Experienced art director on location and in studio, directing models and product photography.
Experience managing, vetting, and sourcing creative and production agencies and talent.
Ability to succeed in a matrix organization through influence, partnership, and respect for shared and differing objectives.
Instills and reinforces the highest standards for collaboration and teamwork within the HOKA brand marketing and across the Deckers’ brand portfolio.
Fosters an environment of inclusion and belonging, championing best practices to improve representation and diversity.
Develops, motivates, recruits, and retains high‑potential talent via clear goals, coaching, and identifying stretch opportunities.
Extremely detail‑oriented, process‑friendly, and capable of working within tight timelines on multiple projects simultaneously.
Exhibits a high level of personal integrity, empathy, and respect for others.
Compensation $150,000 – $165,000. The salary range reflects the minimum and maximum target for new hire salaries for this role in the Goleta, CA location. Individual pay will be determined by location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Benefits
Competitive pay and bonuses – varied compensation programs to foster career development and reward success.
Financial planning and wellbeing – tools to protect income, pay for expenses, and invest in the future.
Time away from work – plans to support families, health, and personal recharge.
Extras, discounts, and perks – generous discounts and community programs.
Growth and development – extensive opportunities and support for personal and professional development.
Health and wellness – comprehensive programs and offerings to support a healthy lifestyle.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal‑opportunity employer and welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition, or any other protected characteristic.
#J-18808-Ljbffr