Dole Packaged Foods
Manager, Shopper Marketing
Dole Packaged Foods, Westlake Village, California, United States, 91361
Purpose
Dole Packaged Foods is a purpose‑led organization that champions accessible fruit nutrition and builds a brighter future through the goodness of fruit.
Our culture is driven by core values of respect, inclusion, excellence, collaboration, and integrity. We foster a positive, generous, and authentic teamwork that enables collective success toward our One Dole Purpose.
Location & Hybrid The Manager of Shopper Marketing will work in a hybrid environment: 3 days per week in the Westlake Village, CA office and remaining days remotely.
Responsibilities
Develop and execute shopper marketing strategies for key retail partners, aligning with cross‑functional teams and business goals.
Manage the shopper marketing program calendar and ensure alignment with the broader marketing communications calendar.
Design and implement best‑in‑class shopper activation strategies that create engaging in‑store experiences and drive conversion.
Collaborate with retailer marketing teams to understand business objectives and tailor shopper marketing plans.
Assist in managing agency and vendor relationships, including Statements of Work and delivery timelines.
Conduct campaign analysis, ROI calculations, and test & learn initiatives to optimize shopper marketing effectiveness.
Manage the shopper marketing budget, track spend, reconcile, and provide variance explanations to Finance.
Maintain a centralized database of campaign results and key insights to guide strategic decision‑making.
Qualifications
5+ years of experience in shopper marketing, trade marketing, or related roles within the CPG industry.
Proven ability to support the development and execution of shopper marketing plans that align with business goals and drive sales.
Experience working with external agencies and vendors, managing budgets, timelines, and deliverables.
Strong understanding of in‑store shopper behavior and retail dynamics.
Passion for delivering best‑in‑class shopper marketing programs and continuously seeking innovative approaches.
Expertise in mining and leveraging category, consumer, and shopper insights to influence shopper behavior.
Solid project management skills, meticulous attention to detail, and analytical proficiency (ROI pre/post‑campaign).
Excellent communication and collaboration skills across internal teams and external partners.
Education & Certification Bachelor’s degree in Marketing, Business, or a related field.
Physical Requirements
Ability to sit, use the computer, answer phones, and use office equipment for extended periods.
Ability to lift 15 pounds and reach overhead.
Travel Requirements Occasional travel may be required.
EEO Statement All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
Hiring Pay Scale Hourly rate: $115,000 to $135,000.
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Our culture is driven by core values of respect, inclusion, excellence, collaboration, and integrity. We foster a positive, generous, and authentic teamwork that enables collective success toward our One Dole Purpose.
Location & Hybrid The Manager of Shopper Marketing will work in a hybrid environment: 3 days per week in the Westlake Village, CA office and remaining days remotely.
Responsibilities
Develop and execute shopper marketing strategies for key retail partners, aligning with cross‑functional teams and business goals.
Manage the shopper marketing program calendar and ensure alignment with the broader marketing communications calendar.
Design and implement best‑in‑class shopper activation strategies that create engaging in‑store experiences and drive conversion.
Collaborate with retailer marketing teams to understand business objectives and tailor shopper marketing plans.
Assist in managing agency and vendor relationships, including Statements of Work and delivery timelines.
Conduct campaign analysis, ROI calculations, and test & learn initiatives to optimize shopper marketing effectiveness.
Manage the shopper marketing budget, track spend, reconcile, and provide variance explanations to Finance.
Maintain a centralized database of campaign results and key insights to guide strategic decision‑making.
Qualifications
5+ years of experience in shopper marketing, trade marketing, or related roles within the CPG industry.
Proven ability to support the development and execution of shopper marketing plans that align with business goals and drive sales.
Experience working with external agencies and vendors, managing budgets, timelines, and deliverables.
Strong understanding of in‑store shopper behavior and retail dynamics.
Passion for delivering best‑in‑class shopper marketing programs and continuously seeking innovative approaches.
Expertise in mining and leveraging category, consumer, and shopper insights to influence shopper behavior.
Solid project management skills, meticulous attention to detail, and analytical proficiency (ROI pre/post‑campaign).
Excellent communication and collaboration skills across internal teams and external partners.
Education & Certification Bachelor’s degree in Marketing, Business, or a related field.
Physical Requirements
Ability to sit, use the computer, answer phones, and use office equipment for extended periods.
Ability to lift 15 pounds and reach overhead.
Travel Requirements Occasional travel may be required.
EEO Statement All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
Hiring Pay Scale Hourly rate: $115,000 to $135,000.
#J-18808-Ljbffr