OneTrust
Senior Manager, Account Based Marketing (ABM)
OneTrust, San Francisco, California, United States
Senior Manager, Account Based Marketing (ABM)
OneTrust’s mission is to enable organizations to use data and AI responsibly. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third‑party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.
The Challenge We’re looking for a strategic and experienced
Senior Manager of Account‑Based Marketing (ABM)
to lead and scale our global ABM efforts. This leader will report to the VP of Global Demand Marketing and will be responsible for owning end‑to‑end ABM strategy, driving measurable impact on pipeline, and partnering closely with sales and cross‑functional teams to prioritize and execute programs. This role is ideal for a data‑driven marketer who is passionate about delivering targeted, high‑impact experiences to enterprise accounts.
Your Mission
Lead the strategic development and execution of a multi‑tiered ABM program across key enterprise segments and verticals
Build and scale a repeatable, strategic ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities
Co‑own demand generation for ABM—both inbound and outbound—for multiple product lines and buying centers
Develop an integrated, account‑first marketing mix to engage buying committees across the customer lifecycle
Drive deep buyer insights across target accounts, including pain points, personas, buying groups, and technographics
Collaborate with cross‑functional marketing teams (content, digital, product, field) to develop campaigns, content, and events tailored to ABM goals
Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation
Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution
Use market signals and intent data to drive proactive cross‑functional alignment around messaging, launches, and campaign timing
Drive reporting, insights, and performance storytelling using ABM technology platforms such as 6sense and Salesforce
You Are
8–10+ years of SaaS marketing experience, with at least 5 years in ABM roles
Proven success building and scaling ABM programs with measurable pipeline impact
Strong proficiency with ABM tech stacks (6sense, Salesforce, custom content platforms)
Experience presenting to executive stakeholders and translating complex data into actionable insights
Adept at managing cross‑functional initiatives and aligning multiple stakeholders around shared goals
Strategic thinker with a hands‑on approach and a bias for action
Thrives in a fast‑paced, results‑oriented environment and can manage multiple complex projects simultaneously
Salary Range $139,050 - $208,575 USD
For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington‑based candidates, the annual base pay range for this role is listed above. Within this range, individual pay is determined by location, job‑related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits.
Where We Work We are embracing an office‑first culture, encouraging three days a week in office for most roles, with meaningful opportunities to collaborate and celebrate in person. Each role may have specific requirements or flexibility depending on the scope of the position, so we encourage you to verify this with your recruiter during your first interview.
As an employee at OneTrust, you will be part of the OneTeam. That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company‑paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit onetrust.com/careers.
OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.
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The Challenge We’re looking for a strategic and experienced
Senior Manager of Account‑Based Marketing (ABM)
to lead and scale our global ABM efforts. This leader will report to the VP of Global Demand Marketing and will be responsible for owning end‑to‑end ABM strategy, driving measurable impact on pipeline, and partnering closely with sales and cross‑functional teams to prioritize and execute programs. This role is ideal for a data‑driven marketer who is passionate about delivering targeted, high‑impact experiences to enterprise accounts.
Your Mission
Lead the strategic development and execution of a multi‑tiered ABM program across key enterprise segments and verticals
Build and scale a repeatable, strategic ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities
Co‑own demand generation for ABM—both inbound and outbound—for multiple product lines and buying centers
Develop an integrated, account‑first marketing mix to engage buying committees across the customer lifecycle
Drive deep buyer insights across target accounts, including pain points, personas, buying groups, and technographics
Collaborate with cross‑functional marketing teams (content, digital, product, field) to develop campaigns, content, and events tailored to ABM goals
Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation
Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution
Use market signals and intent data to drive proactive cross‑functional alignment around messaging, launches, and campaign timing
Drive reporting, insights, and performance storytelling using ABM technology platforms such as 6sense and Salesforce
You Are
8–10+ years of SaaS marketing experience, with at least 5 years in ABM roles
Proven success building and scaling ABM programs with measurable pipeline impact
Strong proficiency with ABM tech stacks (6sense, Salesforce, custom content platforms)
Experience presenting to executive stakeholders and translating complex data into actionable insights
Adept at managing cross‑functional initiatives and aligning multiple stakeholders around shared goals
Strategic thinker with a hands‑on approach and a bias for action
Thrives in a fast‑paced, results‑oriented environment and can manage multiple complex projects simultaneously
Salary Range $139,050 - $208,575 USD
For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington‑based candidates, the annual base pay range for this role is listed above. Within this range, individual pay is determined by location, job‑related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits.
Where We Work We are embracing an office‑first culture, encouraging three days a week in office for most roles, with meaningful opportunities to collaborate and celebrate in person. Each role may have specific requirements or flexibility depending on the scope of the position, so we encourage you to verify this with your recruiter during your first interview.
As an employee at OneTrust, you will be part of the OneTeam. That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company‑paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit onetrust.com/careers.
OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.
#J-18808-Ljbffr