Klaviyo
At Klaviyo, we value the unique backgrounds, experiences and perspectives each member brings to our workplace. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements.
Content is the engine of growth. At Klaviyo, the way marketers create, manage, and deliver content isn’t an afterthought—it’s the core differentiator. We’re building the most powerful content tools in growth marketing, blending asset management, editing across channels, and AI‑driven creation. As
Director of Product, Content , you will shape the tools thousands of marketers use daily, building trust, momentum, and brand impact on our Marketing Platform.
What You’ll Do
Own the end‑to‑end content vision, strategy, and execution —spanning asset management, editors, templates, content workflows, and mobile/email/web surfaces, including AI‑enhanced capabilities.
Deliver high‑leverage products , driving execution across the content lifecycle (creation, governance, review, approvals, and performance insights) with clear success metrics and accountability for outcomes.
Scale creativity for all users . Build systems that enable novice and expert marketers to create on‑brand, high‑performing content fast (e.g., reusable blocks/components, brand kits/variables, content schemas).
Transform workflows by putting AI at the center , building smarter systems and ways of working from the ground up (generation, personalization, experimentation, evaluation, human‑in‑the‑loop).
Mentor and empower a high‑performing team
of PMs, analysts, and designers; model clarity, accountability, and high standards while partnering deeply with Engineering and GTM.
Raise the bar on accessibility, performance, and reliability
so content renders beautifully and consistently across devices and inboxes while meeting privacy and compliance needs.
Instrument for learning , with analytics and experimentation that track adoption, engagement, time‑to‑value, and content effectiveness—and use insights to iterate quickly.
Collaborate broadly
with Eng leads, Design, Data Science, Customer Success, and GTM to ensure cohesion, speed, and quality from strategy to launch and enablement.
Grow in Ambiguity : Chart new paths in ambiguous spaces. Explore, frame, and validate 0→1 opportunities; operate independently to test hypotheses quickly, create clarity from noise, and turn promising insights into scalable product bets.
Who You Are
Experienced product leader : 8+ years in Product Management, including 3+ years leading product teams; you operate with founder‑like ownership and urgency while navigating scaled org dependencies.
Sharp product instincts : You blend customer empathy, data, and business outcomes to spot non‑obvious opportunities and ship elegant, effective solutions.
Cross‑functional driver : Excellence influencing across teams and levels; you build consensus, drive clarity, and keep momentum.
People developer : You raise talent density, grow future leaders, have a proven track record of building high performing teams, and hold a high bar for performance.
Domain depth : Deep experience with creative workflows, content management, CMS/editors, or digital asset systems; you prioritize measurable business outcomes over shipping features for their own sake.
Entrepreneurial and high-agency : You thrive in ambiguity, operate independently, and push through obstacles—creating clarity, setting the plan, and rallying teams to chart new paths from 0→1.
AI‑forward : You embrace AI as a tool to accelerate your impact, using it responsibly and transparently while ensuring your work reflects Klaviyo’s voice and values.
Education : Bachelor’s degree or equivalent experience (advanced degrees/certifications in product, business, or technology are a plus).
Nice to Haves
Experience with template languages/rendering pipelines; content governance/approvals; DAM/CDN integrations; localization/internationalization.
Background in e‑commerce or marketing automation; familiarity with experimentation frameworks and design systems.
Base Pay Range For US Locations: $232,000 — $348,000 USD
Get to Know Klaviyo We’re Klaviyo. We empower creators to own their destiny by making first‑party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human‑in‑the‑loop). We provide accommodations as needed.
Klaviyo is committed to a policy of equal opportunity and non‑discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.
#J-18808-Ljbffr
Content is the engine of growth. At Klaviyo, the way marketers create, manage, and deliver content isn’t an afterthought—it’s the core differentiator. We’re building the most powerful content tools in growth marketing, blending asset management, editing across channels, and AI‑driven creation. As
Director of Product, Content , you will shape the tools thousands of marketers use daily, building trust, momentum, and brand impact on our Marketing Platform.
What You’ll Do
Own the end‑to‑end content vision, strategy, and execution —spanning asset management, editors, templates, content workflows, and mobile/email/web surfaces, including AI‑enhanced capabilities.
Deliver high‑leverage products , driving execution across the content lifecycle (creation, governance, review, approvals, and performance insights) with clear success metrics and accountability for outcomes.
Scale creativity for all users . Build systems that enable novice and expert marketers to create on‑brand, high‑performing content fast (e.g., reusable blocks/components, brand kits/variables, content schemas).
Transform workflows by putting AI at the center , building smarter systems and ways of working from the ground up (generation, personalization, experimentation, evaluation, human‑in‑the‑loop).
Mentor and empower a high‑performing team
of PMs, analysts, and designers; model clarity, accountability, and high standards while partnering deeply with Engineering and GTM.
Raise the bar on accessibility, performance, and reliability
so content renders beautifully and consistently across devices and inboxes while meeting privacy and compliance needs.
Instrument for learning , with analytics and experimentation that track adoption, engagement, time‑to‑value, and content effectiveness—and use insights to iterate quickly.
Collaborate broadly
with Eng leads, Design, Data Science, Customer Success, and GTM to ensure cohesion, speed, and quality from strategy to launch and enablement.
Grow in Ambiguity : Chart new paths in ambiguous spaces. Explore, frame, and validate 0→1 opportunities; operate independently to test hypotheses quickly, create clarity from noise, and turn promising insights into scalable product bets.
Who You Are
Experienced product leader : 8+ years in Product Management, including 3+ years leading product teams; you operate with founder‑like ownership and urgency while navigating scaled org dependencies.
Sharp product instincts : You blend customer empathy, data, and business outcomes to spot non‑obvious opportunities and ship elegant, effective solutions.
Cross‑functional driver : Excellence influencing across teams and levels; you build consensus, drive clarity, and keep momentum.
People developer : You raise talent density, grow future leaders, have a proven track record of building high performing teams, and hold a high bar for performance.
Domain depth : Deep experience with creative workflows, content management, CMS/editors, or digital asset systems; you prioritize measurable business outcomes over shipping features for their own sake.
Entrepreneurial and high-agency : You thrive in ambiguity, operate independently, and push through obstacles—creating clarity, setting the plan, and rallying teams to chart new paths from 0→1.
AI‑forward : You embrace AI as a tool to accelerate your impact, using it responsibly and transparently while ensuring your work reflects Klaviyo’s voice and values.
Education : Bachelor’s degree or equivalent experience (advanced degrees/certifications in product, business, or technology are a plus).
Nice to Haves
Experience with template languages/rendering pipelines; content governance/approvals; DAM/CDN integrations; localization/internationalization.
Background in e‑commerce or marketing automation; familiarity with experimentation frameworks and design systems.
Base Pay Range For US Locations: $232,000 — $348,000 USD
Get to Know Klaviyo We’re Klaviyo. We empower creators to own their destiny by making first‑party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human‑in‑the‑loop). We provide accommodations as needed.
Klaviyo is committed to a policy of equal opportunity and non‑discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.
#J-18808-Ljbffr