OKX
Senior Email Marketing Manager, Europe New EMEA (Remote); England (Remote)
OKX, San Jose, California, United States, 95199
OKX is on a mission to make crypto investing and trading more accessible to anyone around the world. We are building the next generation of tools to help onboard the investors and traders who have been on the fence about crypto. We are a collective of engineers, product managers, and marketers with a common passion to help decentralize finance and level the economic playing field for everyone around the world.
What we are looking for
We are looking for a
strategic and execution-driven Senior Email Marketing Manager
to support and lead lifecycle and go-to-market (GTM) efforts across
Europe , while also playing a core role in the
planning and execution of global email campaigns . This role sits at the intersection of
GTM activation and lifecycle marketing
— you’ll lead localized strategy while also shaping and shipping high-impact campaigns that engage users across multiple stages of their journey. From launching new products to driving ongoing retention, you’ll help define how OKX shows up in the inbox — locally and globally. With
Europe as a key growth market , this role will be instrumental in ensuring campaigns are not only
impactful and scalable
but also
compliant with regional regulations
and tailored to local customer expectations. You’ll be hands-on in the tools, deeply involved in content development, and work cross-functionally with product, data, design, and market teams to deliver best-in-class, personalized email experiences. This position reports to the
Head
of
Email Marketing - Europe , and works closely with global lifecycle, brand, and product marketing teams. Top responsibilities
Support and define
EEA
CRM Strategy : By partnering with local marketing, co-own the local email marketing roadmap—aligned with global lifecycle goals and localized for market dynamics, regulatory considerations, and user behavior. Global Campaign Execution & Strategy : Play a central role in planning, developing, and executing high-impact
global email campaigns
across OKX’s GTM and lifecycle journey—from onboarding to retention and reactivation. Own execution end-to-end, partnering with product marketing, local market teams, and global lifecycle stakeholders to develop integrated CRM strategies for launches, promotions, and customer journeys. Lifecycle Innovation : Drive personalization, segmentation, and behavioral targeting across campaigns. Use data to build smarter automations and improve LTV across regions. Hands-On Execution : Roll up your sleeves and build campaigns in our CRM platforms. Own content, audience setup, QA, and delivery. Speed and precision are essential. Content & Creative Direction : Lead storytelling for your campaigns—ensuring copy, visuals, and CTAs are clear, brand-aligned, and optimized for performance. Leverage AI and collaborate with creative teams when needed. Performance Analysis & Optimization : Use campaign reporting, testing, and continuous improvement. Develop KPIs, implement robust A/B testing strategies, and use insights to inform future campaigns. Cross-Functional Collaboration : Act as a strategic CRM partner to global and regional teams—ensuring alignment across product, brand, analytics, and customer experience. Raise the Creative Bar : Work closely with design and brand teams to ensure our email creative is best-in-class, both locally and globally. Champion Culture : Bring a proactive, collaborative, and growth-minded energy to the CRM team. Lead by example. You would be a great fit if you have the following skills
Minimum of 10-15 years experience in Email Marketing, CRM, Engagement Marketing or other related roles, with 5-10 years in a leadership capacity. Strong leadership skills with experience leading cross-functional initiatives and people leadership skill Experience in crypto, with a background in trading. Experience with exchanges. Strong knowledge of CeFi & DeFi Experience with creative storytelling with the ability to develop compelling email In depth experience in one or more of the following: 1) Marketing Automation Implementation, 2) AI adoption/transformation, 3) Data analytics ownership A strong collaborator. Can work closely with teams across the organization Highlights of Perks and Benefits
Market competitive total compensation package Accrued PTO policy, company paid holidays Employee Referral Bonus Program paid in BTC Company Donation Match More surprises when you join! The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the [salary] / [hourly wage], a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Notice: All official OKX vacancies are posted on this site. We are not affiliated with other third-party job boards except LinkedIn, listings on other sites may be inaccurate or outdated. This is the only source of truth for applications. Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice. Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in OKX’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr
We are looking for a
strategic and execution-driven Senior Email Marketing Manager
to support and lead lifecycle and go-to-market (GTM) efforts across
Europe , while also playing a core role in the
planning and execution of global email campaigns . This role sits at the intersection of
GTM activation and lifecycle marketing
— you’ll lead localized strategy while also shaping and shipping high-impact campaigns that engage users across multiple stages of their journey. From launching new products to driving ongoing retention, you’ll help define how OKX shows up in the inbox — locally and globally. With
Europe as a key growth market , this role will be instrumental in ensuring campaigns are not only
impactful and scalable
but also
compliant with regional regulations
and tailored to local customer expectations. You’ll be hands-on in the tools, deeply involved in content development, and work cross-functionally with product, data, design, and market teams to deliver best-in-class, personalized email experiences. This position reports to the
Head
of
Email Marketing - Europe , and works closely with global lifecycle, brand, and product marketing teams. Top responsibilities
Support and define
EEA
CRM Strategy : By partnering with local marketing, co-own the local email marketing roadmap—aligned with global lifecycle goals and localized for market dynamics, regulatory considerations, and user behavior. Global Campaign Execution & Strategy : Play a central role in planning, developing, and executing high-impact
global email campaigns
across OKX’s GTM and lifecycle journey—from onboarding to retention and reactivation. Own execution end-to-end, partnering with product marketing, local market teams, and global lifecycle stakeholders to develop integrated CRM strategies for launches, promotions, and customer journeys. Lifecycle Innovation : Drive personalization, segmentation, and behavioral targeting across campaigns. Use data to build smarter automations and improve LTV across regions. Hands-On Execution : Roll up your sleeves and build campaigns in our CRM platforms. Own content, audience setup, QA, and delivery. Speed and precision are essential. Content & Creative Direction : Lead storytelling for your campaigns—ensuring copy, visuals, and CTAs are clear, brand-aligned, and optimized for performance. Leverage AI and collaborate with creative teams when needed. Performance Analysis & Optimization : Use campaign reporting, testing, and continuous improvement. Develop KPIs, implement robust A/B testing strategies, and use insights to inform future campaigns. Cross-Functional Collaboration : Act as a strategic CRM partner to global and regional teams—ensuring alignment across product, brand, analytics, and customer experience. Raise the Creative Bar : Work closely with design and brand teams to ensure our email creative is best-in-class, both locally and globally. Champion Culture : Bring a proactive, collaborative, and growth-minded energy to the CRM team. Lead by example. You would be a great fit if you have the following skills
Minimum of 10-15 years experience in Email Marketing, CRM, Engagement Marketing or other related roles, with 5-10 years in a leadership capacity. Strong leadership skills with experience leading cross-functional initiatives and people leadership skill Experience in crypto, with a background in trading. Experience with exchanges. Strong knowledge of CeFi & DeFi Experience with creative storytelling with the ability to develop compelling email In depth experience in one or more of the following: 1) Marketing Automation Implementation, 2) AI adoption/transformation, 3) Data analytics ownership A strong collaborator. Can work closely with teams across the organization Highlights of Perks and Benefits
Market competitive total compensation package Accrued PTO policy, company paid holidays Employee Referral Bonus Program paid in BTC Company Donation Match More surprises when you join! The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the [salary] / [hourly wage], a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Notice: All official OKX vacancies are posted on this site. We are not affiliated with other third-party job boards except LinkedIn, listings on other sites may be inaccurate or outdated. This is the only source of truth for applications. Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice. Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in OKX’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr