casavi GmbH
(Senior) Product & GTM Marketing Manager (m/f/d)
casavi GmbH, New Bremen, Ohio, United States
(Senior) Product & GTM Marketing Manager (m/f/d) – casavi GmbH
casavi GmbH
is a growing PropTech company based in Munich, Germany. We enable more than 1600 property management and housing companies in German‑speaking countries to digitalise their daily processes. With more than 100 employees, we optimise our cloud solution and accelerate growth.
Responsibilities
Sparring partner for the Head of Marketing in annual planning, topic prioritisation and further development of the marketing strategy.
Support in defining and managing overall marketing goals (positioning, leads, awareness, retention).
Responsibility for coordinating content and prioritising ongoing go‑to‑market initiatives.
Ensuring a consistent brand presence across all channels and formats.
Developing and implementing the product marketing strategy for new and existing features.
Defining and communicating value propositions, product storylines and differentiating features.
Creating product documentation, sales enablement materials and partner content.
Working closely with product and sales teams to incorporate market feedback and customer needs into communications.
Go‑to‑Market Management
Planning, implementing and managing go‑to‑market strategies for product launches, releases and key topics.
Developing messaging frameworks, target group approaches and communication guidelines in coordination with the Head of Marketing.
Orchestrating content, social media, paid media, email marketing and events along the customer journey.
Defining relevant KPIs, monitoring and continuously optimising go‑to‑market activities.
Collaboration & Interface Management
Close coordination with Sales, Customer Success, Product Management and Partnerships to network marketing activities.
Managing external partners, service providers and agencies for the implementation of marketing projects.
Ensuring efficient internal communication and transfer of relevant information to all stakeholders.
Your Profile
At least 3 years of professional experience in B2B marketing, preferably in the SaaS industry.
Proven experience in developing and implementing marketing strategies and positioning.
Confidence in developing value propositions, storylines and go‑to‑market strategies for new features and products.
Experience planning, orchestrating and optimising multi‑channel campaigns (content, paid, etc.) with a focus on performance and conversion.
Routine use of KPIs, dashboards and reporting tools; ability to derive data‑based recommendations.
Knowledge of common CMS and automation tools (e.g. Clay, Salesforce); openness to learn new systems.
Preferably initial practical experience with AI tools in marketing.
Strong communication skills; effective storytelling and target‑group‑oriented communication.
Business‑fluent German (C2) and good English skills.
Why us?
An ambitious and friendly team that prefers agile methods.
Flexible & hybrid working time models.
60 days per year workation in the EU & 2 days social leave.
Regular company events.
Daycare allowance & company pension scheme.
Corporate benefits.
Discounted membership of EGYM Wellpass & sports offers.
Diverse development opportunities.
Are you a team player looking for an opportunity to grow in an international and agile environment? Then join our team! Apply now and tell the Recruiting Manager Anna why you are the right person for this position. We look forward to receiving your application with your CV, earliest possible starting date and salary expectations. Please send your application documents in German or English.
About Us casavi is a growing PropTech company based in Munich, Germany. Since 2015, our software has enabled more than 1600 property management and housing companies in German‑speaking countries to digitalise their daily processes by automating workflows. More than 100 employees work every day to optimise our product and accelerate casavi’s growth. Our cloud solution connects property management companies, housing companies, tenants, owners and service providers in one central system. Functions such as intelligent process management, a customer portal with an app, integrated partner solutions and our service provider platform relay ensure more efficient processes, better communication and a noticeable reduction in workload. With the rapid development of technology and the emergence of AI, we are changing the way property managers simplify their daily work and offer their customers a better experience. To achieve this ambitious goal, we are looking for talented and motivated people to join our intercultural and diverse team with their expertise.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Software Development
#J-18808-Ljbffr
is a growing PropTech company based in Munich, Germany. We enable more than 1600 property management and housing companies in German‑speaking countries to digitalise their daily processes. With more than 100 employees, we optimise our cloud solution and accelerate growth.
Responsibilities
Sparring partner for the Head of Marketing in annual planning, topic prioritisation and further development of the marketing strategy.
Support in defining and managing overall marketing goals (positioning, leads, awareness, retention).
Responsibility for coordinating content and prioritising ongoing go‑to‑market initiatives.
Ensuring a consistent brand presence across all channels and formats.
Developing and implementing the product marketing strategy for new and existing features.
Defining and communicating value propositions, product storylines and differentiating features.
Creating product documentation, sales enablement materials and partner content.
Working closely with product and sales teams to incorporate market feedback and customer needs into communications.
Go‑to‑Market Management
Planning, implementing and managing go‑to‑market strategies for product launches, releases and key topics.
Developing messaging frameworks, target group approaches and communication guidelines in coordination with the Head of Marketing.
Orchestrating content, social media, paid media, email marketing and events along the customer journey.
Defining relevant KPIs, monitoring and continuously optimising go‑to‑market activities.
Collaboration & Interface Management
Close coordination with Sales, Customer Success, Product Management and Partnerships to network marketing activities.
Managing external partners, service providers and agencies for the implementation of marketing projects.
Ensuring efficient internal communication and transfer of relevant information to all stakeholders.
Your Profile
At least 3 years of professional experience in B2B marketing, preferably in the SaaS industry.
Proven experience in developing and implementing marketing strategies and positioning.
Confidence in developing value propositions, storylines and go‑to‑market strategies for new features and products.
Experience planning, orchestrating and optimising multi‑channel campaigns (content, paid, etc.) with a focus on performance and conversion.
Routine use of KPIs, dashboards and reporting tools; ability to derive data‑based recommendations.
Knowledge of common CMS and automation tools (e.g. Clay, Salesforce); openness to learn new systems.
Preferably initial practical experience with AI tools in marketing.
Strong communication skills; effective storytelling and target‑group‑oriented communication.
Business‑fluent German (C2) and good English skills.
Why us?
An ambitious and friendly team that prefers agile methods.
Flexible & hybrid working time models.
60 days per year workation in the EU & 2 days social leave.
Regular company events.
Daycare allowance & company pension scheme.
Corporate benefits.
Discounted membership of EGYM Wellpass & sports offers.
Diverse development opportunities.
Are you a team player looking for an opportunity to grow in an international and agile environment? Then join our team! Apply now and tell the Recruiting Manager Anna why you are the right person for this position. We look forward to receiving your application with your CV, earliest possible starting date and salary expectations. Please send your application documents in German or English.
About Us casavi is a growing PropTech company based in Munich, Germany. Since 2015, our software has enabled more than 1600 property management and housing companies in German‑speaking countries to digitalise their daily processes by automating workflows. More than 100 employees work every day to optimise our product and accelerate casavi’s growth. Our cloud solution connects property management companies, housing companies, tenants, owners and service providers in one central system. Functions such as intelligent process management, a customer portal with an app, integrated partner solutions and our service provider platform relay ensure more efficient processes, better communication and a noticeable reduction in workload. With the rapid development of technology and the emergence of AI, we are changing the way property managers simplify their daily work and offer their customers a better experience. To achieve this ambitious goal, we are looking for talented and motivated people to join our intercultural and diverse team with their expertise.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Software Development
#J-18808-Ljbffr