MassMutual
Marketing Consultant, Retirement Products Marketing Strategy
Fulltime/Hybrid, Boston, New York City or Springfield Office
The Opportunity As a Marketing Consultant, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for the annuity portfolio and other MassMutual products. You will be instrumental in the thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more. The successful candidate must have a strong understanding of marketing fundamentals, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers, product experts, and sales throughout the organization.
The Team This role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive revenue and assets under management by increasing financial professional and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast‑paced environment with a strong focus on attention‑to‑detail, agility and follow‑through. We are motivated by helping the organization achieve business results through creative problem‑solving, the courage to try new things, and always looking to optimise our work. The MassMutual annuity portfolio is a major focus for the company looking to grow household penetration, firm distribution and sales, and we are integral to that strategy. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients’ needs, you will fit right in.
The Impact
Partnering with integrated marketing groups including creative, media, sales and project management to build omni‑channel advisor and consumer marketing campaigns to support the growth of our annuity products.
Development of key content and materials, focusing on annuity initiatives. Product launches and promotion, and sales enablement materials will make up the body of work.
Interacting with key stakeholders to obtain buy‑in and improve messaging of materials and campaign content.
Engaging product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.
The Minimum Qualifications
High School Diploma
5+ Years of Marketing or Sales experience
Due to the nature of this position, as part of our background check process, candidates must be able to pass a non‑registered fingerprint background check to qualify as a fingerprinted person under FINRA.
The Ideal Qualifications
Bachelor’s Degree
5+ Years of experience in Financial Services Marketing Products to advisors and consumers
Annuities experience
Proven written communication skills, with demonstrated creative content development
Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook.
Ability to work in a cross‑functional team and provide clear and concise content that drives engagement from those using our content.
Great project management skills with the ability to problem‑solve and identify process efficiencies and improvements
Omni‑channel marketing campaign development for B2B and B2C audiences
What to Expect as Part of MassMutual and the Team
Regular meetings with the Retirement Products Marketing Strategy team
Focused one‑on‑one meetings with your manager
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability‑focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical culture with industry‑leading pay and benefits
Salary Range $99,800-$131,000
At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales‑focused role a Variable Incentive Compensation component.
Why Join Us We’ve been around since 1851. During our history, we’ve learned a few things about making sure our customers are our top priority. In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services. To accomplish this, we celebrate an inclusive, vibrant and diverse culture that encourages growth, openness and opportunities for everyone. A career with MassMutual means you will be part of a strong, stable and ethical business with industry‑leading pay and benefits. And your voice will always be heard.
We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.
MassMutual is an equal employment opportunity employer. We welcome all persons to apply.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
At MassMutual, we focus on ensuring fair, equitable pay by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales‑focused role a Variable Incentive Compensation component. For more information about our extensive benefits offerings please check out Total Rewards at a Glance.
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The Opportunity As a Marketing Consultant, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for the annuity portfolio and other MassMutual products. You will be instrumental in the thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more. The successful candidate must have a strong understanding of marketing fundamentals, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers, product experts, and sales throughout the organization.
The Team This role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive revenue and assets under management by increasing financial professional and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast‑paced environment with a strong focus on attention‑to‑detail, agility and follow‑through. We are motivated by helping the organization achieve business results through creative problem‑solving, the courage to try new things, and always looking to optimise our work. The MassMutual annuity portfolio is a major focus for the company looking to grow household penetration, firm distribution and sales, and we are integral to that strategy. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients’ needs, you will fit right in.
The Impact
Partnering with integrated marketing groups including creative, media, sales and project management to build omni‑channel advisor and consumer marketing campaigns to support the growth of our annuity products.
Development of key content and materials, focusing on annuity initiatives. Product launches and promotion, and sales enablement materials will make up the body of work.
Interacting with key stakeholders to obtain buy‑in and improve messaging of materials and campaign content.
Engaging product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.
The Minimum Qualifications
High School Diploma
5+ Years of Marketing or Sales experience
Due to the nature of this position, as part of our background check process, candidates must be able to pass a non‑registered fingerprint background check to qualify as a fingerprinted person under FINRA.
The Ideal Qualifications
Bachelor’s Degree
5+ Years of experience in Financial Services Marketing Products to advisors and consumers
Annuities experience
Proven written communication skills, with demonstrated creative content development
Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook.
Ability to work in a cross‑functional team and provide clear and concise content that drives engagement from those using our content.
Great project management skills with the ability to problem‑solve and identify process efficiencies and improvements
Omni‑channel marketing campaign development for B2B and B2C audiences
What to Expect as Part of MassMutual and the Team
Regular meetings with the Retirement Products Marketing Strategy team
Focused one‑on‑one meetings with your manager
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability‑focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical culture with industry‑leading pay and benefits
Salary Range $99,800-$131,000
At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales‑focused role a Variable Incentive Compensation component.
Why Join Us We’ve been around since 1851. During our history, we’ve learned a few things about making sure our customers are our top priority. In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services. To accomplish this, we celebrate an inclusive, vibrant and diverse culture that encourages growth, openness and opportunities for everyone. A career with MassMutual means you will be part of a strong, stable and ethical business with industry‑leading pay and benefits. And your voice will always be heard.
We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.
MassMutual is an equal employment opportunity employer. We welcome all persons to apply.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
At MassMutual, we focus on ensuring fair, equitable pay by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales‑focused role a Variable Incentive Compensation component. For more information about our extensive benefits offerings please check out Total Rewards at a Glance.
#J-18808-Ljbffr