Lakeshore Talent
This range is provided by Lakeshore Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $225,000.00/yr - $240,000.00/yr
Additional compensation types Annual Bonus
Vice President of Field Marketing Direct Hire | Hybrid (Texas Preferred)
OR
Remote for Approved states with O&O locations
Bonus:
Annual 25% incentive
Reports To:
Chief Commercial Officer
Travel:
Approximately
50% , including occasional weekends for park launches and special events. Candidates must live within 1 hour of a major airport.
Lakeshore Talent is partnering with a rapidly growing national brand in the active entertainment industry to hire a
Vice President of Field Marketing . This executive leader will build and scale best-in-class local marketing programs across a multi‑unit footprint across
both owned and operated and franchised locations , driving awareness, traffic, and revenue at the park level.
This role is ideal for a strategic, hands‑on field marketing leader with deep multi‑unit experience, strong franchise support expertise, and a passion for driving measurable growth.
Direct Reports
Field Marketing Directors
Field Marketing Manager
This role will be responsible for hiring a team of 3 within the first year.
Responsibilities
Own the full field marketing strategy designed to drive park‑level awareness, trial, and repeat visitation
Partner cross‑functionally with Operations, Commercial, and Development teams to align marketing efforts with business goals
Collaborate with Finance to lead budgeting, forecasting, and P&L for field marketing programs
Establish KPIs, measurement frameworks, and ROI accountability
Guide agency partners in developing and optimizing local marketing tactics
Park Launches & Market Activation
Lead all new park opening strategies, from pre‑launch buzz through grand opening and ongoing activation
Build standardized playbooks, toolkits, calendars, and checklists for all phases of park launches
Support rebranding and relaunch efforts for acquired locations
Provide onsite and hands‑on support during high‑priority openings
Community & Franchise Support
Develop community engagement initiatives (schools, youth sports, corporate wellness partnerships, etc.)
Create marketing resource centers, templates, vendor relationships, and tactical guides for franchisees
Partner with Operations to deliver training that equips local leaders to maximize revenue through marketing
Support operators in building strong local partnerships and community visibility
Build, mentor, and lead a high‑performing team of field marketing leaders
Establish clear career paths, professional development programming, and performance accountability
Create a culture of collaboration, innovation, and operational excellence
Drive consistency and best practices across markets
Qualifications
12+ years of marketing experience , with
5+ years in field marketing leadership
supporting multi‑unit or franchise systems
Bachelor’s degree in Marketing, Business, Communications, or related field
MBA or advanced degree preferred
Proven B2C field marketing success in retail, hospitality, recreation, entertainment, or restaurant industries
Experience launching new markets/locations with measurable growth results
Track record building and leading high‑performing, distributed teams
Strong understanding of grassroots and community‑based marketing
Ability to travel ~50%
Experience in private‑equity‑backed or high‑growth companies strongly preferred
Core Skills & Competencies
Strategic thinker with exceptional ability to translate vision into executable plans
Strong project management and organizational skills
Deep expertise in local marketing dynamics and community partnerships
Analytical mindset with experience leveraging data to drive decision‑making
Highly effective communicator, influencer, and cross‑functional collaborator
Physical Requirements
Ability to remain stationary for extended periods while working on a computer or participating in virtual meetings
Ability to move throughout parks and event spaces as needed for launches, inspections, and activations
Seniority level Executive
Employment type Full‑time
Job function Marketing and Strategy/Planning
Industries Entertainment Providers
#J-18808-Ljbffr
Base pay range $225,000.00/yr - $240,000.00/yr
Additional compensation types Annual Bonus
Vice President of Field Marketing Direct Hire | Hybrid (Texas Preferred)
OR
Remote for Approved states with O&O locations
Bonus:
Annual 25% incentive
Reports To:
Chief Commercial Officer
Travel:
Approximately
50% , including occasional weekends for park launches and special events. Candidates must live within 1 hour of a major airport.
Lakeshore Talent is partnering with a rapidly growing national brand in the active entertainment industry to hire a
Vice President of Field Marketing . This executive leader will build and scale best-in-class local marketing programs across a multi‑unit footprint across
both owned and operated and franchised locations , driving awareness, traffic, and revenue at the park level.
This role is ideal for a strategic, hands‑on field marketing leader with deep multi‑unit experience, strong franchise support expertise, and a passion for driving measurable growth.
Direct Reports
Field Marketing Directors
Field Marketing Manager
This role will be responsible for hiring a team of 3 within the first year.
Responsibilities
Own the full field marketing strategy designed to drive park‑level awareness, trial, and repeat visitation
Partner cross‑functionally with Operations, Commercial, and Development teams to align marketing efforts with business goals
Collaborate with Finance to lead budgeting, forecasting, and P&L for field marketing programs
Establish KPIs, measurement frameworks, and ROI accountability
Guide agency partners in developing and optimizing local marketing tactics
Park Launches & Market Activation
Lead all new park opening strategies, from pre‑launch buzz through grand opening and ongoing activation
Build standardized playbooks, toolkits, calendars, and checklists for all phases of park launches
Support rebranding and relaunch efforts for acquired locations
Provide onsite and hands‑on support during high‑priority openings
Community & Franchise Support
Develop community engagement initiatives (schools, youth sports, corporate wellness partnerships, etc.)
Create marketing resource centers, templates, vendor relationships, and tactical guides for franchisees
Partner with Operations to deliver training that equips local leaders to maximize revenue through marketing
Support operators in building strong local partnerships and community visibility
Build, mentor, and lead a high‑performing team of field marketing leaders
Establish clear career paths, professional development programming, and performance accountability
Create a culture of collaboration, innovation, and operational excellence
Drive consistency and best practices across markets
Qualifications
12+ years of marketing experience , with
5+ years in field marketing leadership
supporting multi‑unit or franchise systems
Bachelor’s degree in Marketing, Business, Communications, or related field
MBA or advanced degree preferred
Proven B2C field marketing success in retail, hospitality, recreation, entertainment, or restaurant industries
Experience launching new markets/locations with measurable growth results
Track record building and leading high‑performing, distributed teams
Strong understanding of grassroots and community‑based marketing
Ability to travel ~50%
Experience in private‑equity‑backed or high‑growth companies strongly preferred
Core Skills & Competencies
Strategic thinker with exceptional ability to translate vision into executable plans
Strong project management and organizational skills
Deep expertise in local marketing dynamics and community partnerships
Analytical mindset with experience leveraging data to drive decision‑making
Highly effective communicator, influencer, and cross‑functional collaborator
Physical Requirements
Ability to remain stationary for extended periods while working on a computer or participating in virtual meetings
Ability to move throughout parks and event spaces as needed for launches, inspections, and activations
Seniority level Executive
Employment type Full‑time
Job function Marketing and Strategy/Planning
Industries Entertainment Providers
#J-18808-Ljbffr