NPAworldwide
Job Description
Lead the marketing effort for a cloud-based platform built for complex hardware engineering and manufacturing. Technology helps teams move fast from the design stage to deployment.
Define and refine product positioning, value propositions, and messaging for current and future offerings
Develop and execute launch strategies for new features, modules, and enhancements, ensuring alignment across marketing, sales, and product teams. Focus on pre-sale awareness and lead generation, and help with post-sale strategic engagement
Conduct ongoing research into customer needs, industry trends in hardware engineering, and competitor positioning to inform product roadmap and marketing strategies
Build and deliver sales enablement assets, training, and tools that empower our Sales team to articulate value and close high-value deals
Represent Go-to-Market teams on voice of the customer initiatives, tell compelling customer stories, and translate feedback into product narratives
Act as the bridge between Product Management, Go-to-Market teams, and marketing team, ensuring consistent messaging and seamless execution
Lead and mentor future product marketers as the team grows, fostering a culture of collaboration, creativity, and data-driven decision making
Drive lead generation through campaigns to deliver qualified leads to support the sales teams pipeline
Collaborate closely with marketing team to align product campaigns, events and leverage shared resources
Qualifications
8+ years of experience in B2B SaaS product marketing with at least 3+ years of experience managing or leading marketing initiatives
Proven success leading product launches and developing messaging frameworks that resonate with startups and enterprise audiences in technical fields
Strong collaboration skills with Product, Sales, and Founder teams
Experience in market research, competitive intelligence, and market positioning, including direct work with advanced hardware companies (e.g., aerospace, defense, nuclear, alternate energy, robotics etc.)
Comfort with 25% travel for industry events and customer meetings
Why Is This a Great Opportunity Our team is mission-driven, collaborative, and empowered with ownership of their work. If you want to work with some of the most dedicated and talented people, this is the place for you. Join this growing organization that values its employees by awarding equity in the company, bonuses and great benefits.
Seniority level Director
Employment type Full-time
Job function Marketing and Sales
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Define and refine product positioning, value propositions, and messaging for current and future offerings
Develop and execute launch strategies for new features, modules, and enhancements, ensuring alignment across marketing, sales, and product teams. Focus on pre-sale awareness and lead generation, and help with post-sale strategic engagement
Conduct ongoing research into customer needs, industry trends in hardware engineering, and competitor positioning to inform product roadmap and marketing strategies
Build and deliver sales enablement assets, training, and tools that empower our Sales team to articulate value and close high-value deals
Represent Go-to-Market teams on voice of the customer initiatives, tell compelling customer stories, and translate feedback into product narratives
Act as the bridge between Product Management, Go-to-Market teams, and marketing team, ensuring consistent messaging and seamless execution
Lead and mentor future product marketers as the team grows, fostering a culture of collaboration, creativity, and data-driven decision making
Drive lead generation through campaigns to deliver qualified leads to support the sales teams pipeline
Collaborate closely with marketing team to align product campaigns, events and leverage shared resources
Qualifications
8+ years of experience in B2B SaaS product marketing with at least 3+ years of experience managing or leading marketing initiatives
Proven success leading product launches and developing messaging frameworks that resonate with startups and enterprise audiences in technical fields
Strong collaboration skills with Product, Sales, and Founder teams
Experience in market research, competitive intelligence, and market positioning, including direct work with advanced hardware companies (e.g., aerospace, defense, nuclear, alternate energy, robotics etc.)
Comfort with 25% travel for industry events and customer meetings
Why Is This a Great Opportunity Our team is mission-driven, collaborative, and empowered with ownership of their work. If you want to work with some of the most dedicated and talented people, this is the place for you. Join this growing organization that values its employees by awarding equity in the company, bonuses and great benefits.
Seniority level Director
Employment type Full-time
Job function Marketing and Sales
#J-18808-Ljbffr