Head of SEO ~ 12100 Collective ~ $150,000 – $225,000 ~ Remote (USA)

# Head of SEO ~ 12100 Collective ~ $150,000 – $225,000 ~ Remote (USA)## 12100 Collective**Location**, ,**Salary**$150,000 – $225,000 USD**Experience**5-10 yrs**Job Type**Full Time**Date Posted**November 17, 2025---### Overview12100 Collective is a new growth marketing agency based in NYC, founded by an alumnus of Meta’s growth team and servicing clients with >$100M in annual revenue across industries. We pride ourselves on being world-class at our craft, pairing data-driven strategies with excellent creative to drive measurable growth.This role is responsible for leading performance-focused SEO strategies across multiple client accounts. As our Head of SEO, you’ll be responsible for everything from technical audits and site structure to content strategy and on-page execution. You’ll collaborate closely with our growth, content, design, and dev teams to deliver best-in-class organic strategies that directly impact business results.This is a hands-on, senior-level role with room to grow into a team leadership position. Ideal candidates bring deep SEO expertise, strong analytical skills, comfort working across stakeholders, and the ability to turn complexity into results.### Key Responsibilities* Lead SEO efforts across multiple client accounts, including technical, content, and strategic execution* Conduct technical audits, identify issues, and implement fixes to improve crawlability, indexing, and overall site health* Own keyword research, topic clustering, and content roadmap development for organic growth* Build internal linking strategies and manage schema markup, Core Web Vitals, and mobile UX improvements* Working with external PR agency on backlink strategy and general link-building approach* Collaborate with cross-functional teams (design, dev, content, paid) to align SEO with overall marketing strategy* Monitor and report on performance using GA4, GSC, Ahrefs, SEMrush, and other tools* Educate internal teams and clients on evolving SEO trends, algorithm changes, and best practices* Work with analytics to attribute SEO performance to revenue impact, build reporting dashboards, and drive continuous improvement* Knowledge of PR, domain score,

and related back-linking strategies (but will not need to handle PR personally)### Minimum Requirements* 6–10 years of hands-on SEO experience, ideally in a performance marketing agency or startup/growth environment* Deep knowledge of technical SEO including site architecture, crawling/indexing, structured data, Core Web Vitals, and sitemaps* Strong grasp of on-page and off-page SEO, including content strategy, backlinks, and optimization frameworks* Comfortable with SEO tools such as GA4, GSC, Ahrefs, SEMrush etc.* Proficiency in Excel/Sheets for data analysis; Looker Studio, Tableau, or dashboarding tools a plus* Hands-on experience with GEO and AI across incorporating it appropriately into key workflows to ranking in AI modules* Experience collaborating with engineers, designers, content teams, and senior stakeholders* Strong written and verbal communication skills; client-facing experience preferred* Proven track record of driving organic growth and influencing business outcomes### Bonus Skills* Experience with international SEO, local SEO, or SEO for headless CMS/e-commerce platforms (e.g. Shopify, Webflow, BigCommerce)* Basic familiarity with HTML/CSS and how frontend frameworks impact SEO* Background in analytics, BI tools, custom ranking tools, or basic coding (SQL, Python, etc.)* Broader marketing exposure (SEM, Paid Social, CRO, content marketing)* Strong creative eye: able to ideate winning copy, visual design, and overall brand positioning### Salary / Benefits / LocationSalary: $150,000 – $225,000, depending on experience and qualifications

Benefits: Health/Vision/Dental insurance, 3 weeks paid vacation, Equity / Stock Options

Location: This position can be Remote/WFH, or join us in our Brooklyn office### *Related*### How to Apply for this SEO Job**Posted In**

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