Marketing Rearch Analyst - Marketing Analytics Job at Sears in Town of Florida
Sears, Town of Florida, NY, United States
Marketing Rearch Analyst - Marketing Analytics
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with almost 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance.
Job Duties / Responsibilities
- Assists Finance in updating the District Rolling Forecast (DRF) monthly or as needed for forecasting purposes
- Updates the Appointment Mix forecast by product, market and month in order to determine adjustments to the monthly DRF updates. Cross-checks outcome against DRF and finance to make sure revenue assumptions are similar
- Updates Marketing Update Report weekly along with other associated reports.
- Creates trend reports for sources, such as In-Store to better determine costs and growth forecasts
- Participates in the budgeting process, including creating seasonality, gross close rate and confirmation rate annual trends by product, region and source
- Creates and updates monthly and weekly MOR grids for Home Improvement and Parts Direct.
- Assists in compiling demographic analysis data for strategy.
- Analyzes results at the geographic level for territory adjustment recommendations.
- Creates forecasts for market/product expansions or changes based on historical data, including inputting and distributing information on territory changes and mapping the changes
- Maintains market/territory definition tables
Education and Experience
Education Requirements : Bachelor's Level Degree
Years of Related Experience: 3-4 Years
Required Skills
- Advanced Excel knowledge
- Excellent analytical, organizational and communication skills
- Ability to establish own priorities and to work well independently
- Good working knowledge of cube based programs, Access and PGP encryption
- Good working knowledge of Profit and Loss worksheets (margins, fixed and variable costs)
All your information will be kept confidential according to EEO guidelines.
Sears is an Equal Opportunity /Affirmative Action Employer – Minorities/Veterans/Females/Disabled