DermCare Management is hiring: Director Marketing in Town of Florida

DermCare Management, a physician practice management leader in dermatology, plastic surgery, and aesthetic medicine, is seeking a Marketing Director to lead brand strategy, growth marketing, and team development across a portfolio of over 45 dermatology, plastic surgery, and medspa brands. This role requires a dynamic leader with healthcare marketing experience, ideally within aesthetics or cosmetic dermatology, combined with deep expertise in social media advertising, influencer partnerships, and cross‑functional team management. The ideal candidate is both a visionary and an operator, capable of shaping brand perception, driving patient acquisition, and optimizing multi‑location campaigns with direct insight into marketing budgets and performance metrics.

Core Responsibilities

• Develop and execute comprehensive growth strategies to expand DermCare’s market share across Florida, Texas, Virginia, North Carolina, and California.
• Leverage data analytics and consumer intelligence to identify new market opportunities and optimize campaign performance.
• Collaborate with senior leadership to guide annual and quarterly marketing planning, ensuring alignment with revenue targets and regional priorities.
• Execute demand generation programs that grow patient volume, drive lead quality, and increase brand lifetime value.
• Maintain visibility into brand‑level and channel‑specific marketing budgets in partnership with the VP of Marketing.
• Track performance across paid and organic channels, analyzing key performance indicators (KPIs) and reporting on campaign effectiveness.

Social Media & Influencer Leadership

• Drive both paid and organic social strategy across platforms like Instagram, Facebook, TikTok, and YouTube.
• Lead and scale an influencer marketing program—from sourcing and contracting to activation and ROI tracking.
• Implement creative, conversion‑oriented content campaigns to drive engagement and patient acquisition in both aesthetic and clinical verticals.

Brand Strategy & Creative Execution

• Create and manage quarterly brand marketing calendars across DermCare’s multi‑brand portfolio.
• Ensure consistent messaging and storytelling that supports each practice’s identity and reflects current trends in aesthetics and skincare.
• Spearhead campaign launches for seasonal promotions, physician onboarding, new services, and community events.

Team Leadership & Vendor Oversight

• Oversee relationships with creative agencies, paid media vendors, and influencer platforms.
• Lead the recruitment and onboarding of new marketing hires and freelancers as the department scales.

Partnerships & Channel Development

• Develop strategic partnerships with brands in lifestyle, hospitality, beauty, and wellness sectors to enhance brand visibility.
• Identify and explore new channel opportunities, such as affiliate marketing, podcast sponsorships, or SMS engagement tools.
• Collaborate with internal operations, product, and customer experience teams to improve audience retention and service adoption.

Qualifications

• 4+ years in consumer healthcare, dermatology, or aesthetics marketing, including 2+ years in a leadership role.
• Proven track record in social media advertising, influencer strategy, and multi‑location brand management.
• Strong understanding of budgeting, media planning, and marketing ROI analytics.
• High proficiency in tools like Google Analytics, Meta Ads Manager, Active Campaign, Mailchimp, Zapier, TikTok, Shopify, and CRM platforms.
• Demonstrated ability to lead teams, manage agency relationships, and execute complex campaign roadmaps.
• Bachelor’s degree in marketing, Business, or Communications; master’s degree a plus.

Preferred Experience

• Familiarity with HIPAA‑compliant marketing practices and legal considerations in medical advertising.
• Experience with reputation management, physician branding, and Google Business Profile optimization.
• Background in multi‑brand or franchise environments is highly valuable.