Adecco
Field Marketing Manager (Contract)
Adecco Creative partnered with a software development firm to hire a Field Marketing Manager. This is a 6-9 month, remote W2 contract, paid $40.00/hr - $45.00/hr.
Base pay range $40.00/hr - $45.00/hr
Responsibilities
Operate as a marketing owner, fully accountable for regional pipeline goals, new logo growth, and revenue acceleration.
Partner closely with Sales leadership and the regional Sales team to understand strategic business priorities, identify key target accounts, and design and execute integrated ABM campaigns that deliver demonstrable results in regional pipeline development.
Develop and execute comprehensive event strategies covering pre-event promotion, on-site engagement, and rigorous post-event follow-up to maximize pipeline contribution and track measurable ROI for tradeshows, regional events, and virtual gatherings.
Proactively collaborate with the Partner Marketing team to support co-sponsored activities, joint events, and other initiatives that effectively drive demand and pipeline through the partner ecosystem.
Collaborate closely with Sales and SDR teams to drive pipeline, ensuring every touchpoint is connected and the entire buyer journey is measurable.
Own the ongoing inspection and optimization of the full "Lead – Closed-Won" lifecycle for all segment-specific marketing-influenced pipeline within your region.
Utilize sophisticated event and campaign data and analytics to measure the definitive impact of field marketing activities on pipeline growth, revenue generation, and overall ROI, translating data into actionable, high-impact program optimization recommendations.
Oversee the assigned region-specific field marketing budget, tracking spending with precision to ensure programs are executed within budget and geared toward driving ROI.
Required Skills
Comprehensive knowledge of and demonstrated success in both ABM, vertical and broad-based demand generation in B2B technology / complex Sales SaaS environment.
Understanding of the general B2B Sales processes.
Experience managing cross-channel, integrated campaigns from strategy, planning, activation, measurement/analysis, optimization.
Understand lead scoring and complex B2B sales revenue lifecycle including MQL-SQO handoffs.
Experience working with SDR teams and an understanding of how to brief and arm SDRs for successful follow-up on hand raisers or exploration of key target accounts identified for ABM strategies.
Demonstrated ability to manage large complex projects and programs to completion, within budget and to a high quality, paying attention to detail.
Highly results focused with demonstrated analytical skills and prior experience reporting on marketing KPIs to senior leadership / stakeholders.
Ability to learn quickly, synthesize and act based on learnings.
Ability to effectively communicate both the value and benefit of overall and specific marketing channels and deploy them strategically as needed.
Excellent interpersonal, organizational and prioritization skills.
Highly effective verbal and written communication / presentation skills.
Ability to meet tight deadlines across a range of initiatives.
Self starter with a growth mindset and ability to act with urgency.
Education and Experience
Bachelor’s degree in Business, Marketing, Communications or equivalent related education preferred.
B2B demand generation / marketing experience in tech/SaaS.
Proficiency in marketing automation and CRM platforms (Marketo and Salesforce preferred).
Experience with ABM tools such as 6sense preferred.
Fine print
This is a W2 position.
Benefit offerings include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. There is no PTO or holiday pay for contracts. Sick leave is accrued where applicable, check your state laws.
Equal Opportunity Employer Equal Opportunity Employer/Veterans/Disabled
Must be authorized to work in the U.S. without employer sponsorship.
To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adeccousa.com/candidate-privacy
Legal Considerations
Our Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: California Fair Chance Act, Los Angeles City Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance for Employers, San Francisco Fair Chance Ordinance.
Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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Base pay range $40.00/hr - $45.00/hr
Responsibilities
Operate as a marketing owner, fully accountable for regional pipeline goals, new logo growth, and revenue acceleration.
Partner closely with Sales leadership and the regional Sales team to understand strategic business priorities, identify key target accounts, and design and execute integrated ABM campaigns that deliver demonstrable results in regional pipeline development.
Develop and execute comprehensive event strategies covering pre-event promotion, on-site engagement, and rigorous post-event follow-up to maximize pipeline contribution and track measurable ROI for tradeshows, regional events, and virtual gatherings.
Proactively collaborate with the Partner Marketing team to support co-sponsored activities, joint events, and other initiatives that effectively drive demand and pipeline through the partner ecosystem.
Collaborate closely with Sales and SDR teams to drive pipeline, ensuring every touchpoint is connected and the entire buyer journey is measurable.
Own the ongoing inspection and optimization of the full "Lead – Closed-Won" lifecycle for all segment-specific marketing-influenced pipeline within your region.
Utilize sophisticated event and campaign data and analytics to measure the definitive impact of field marketing activities on pipeline growth, revenue generation, and overall ROI, translating data into actionable, high-impact program optimization recommendations.
Oversee the assigned region-specific field marketing budget, tracking spending with precision to ensure programs are executed within budget and geared toward driving ROI.
Required Skills
Comprehensive knowledge of and demonstrated success in both ABM, vertical and broad-based demand generation in B2B technology / complex Sales SaaS environment.
Understanding of the general B2B Sales processes.
Experience managing cross-channel, integrated campaigns from strategy, planning, activation, measurement/analysis, optimization.
Understand lead scoring and complex B2B sales revenue lifecycle including MQL-SQO handoffs.
Experience working with SDR teams and an understanding of how to brief and arm SDRs for successful follow-up on hand raisers or exploration of key target accounts identified for ABM strategies.
Demonstrated ability to manage large complex projects and programs to completion, within budget and to a high quality, paying attention to detail.
Highly results focused with demonstrated analytical skills and prior experience reporting on marketing KPIs to senior leadership / stakeholders.
Ability to learn quickly, synthesize and act based on learnings.
Ability to effectively communicate both the value and benefit of overall and specific marketing channels and deploy them strategically as needed.
Excellent interpersonal, organizational and prioritization skills.
Highly effective verbal and written communication / presentation skills.
Ability to meet tight deadlines across a range of initiatives.
Self starter with a growth mindset and ability to act with urgency.
Education and Experience
Bachelor’s degree in Business, Marketing, Communications or equivalent related education preferred.
B2B demand generation / marketing experience in tech/SaaS.
Proficiency in marketing automation and CRM platforms (Marketo and Salesforce preferred).
Experience with ABM tools such as 6sense preferred.
Fine print
This is a W2 position.
Benefit offerings include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. There is no PTO or holiday pay for contracts. Sick leave is accrued where applicable, check your state laws.
Equal Opportunity Employer Equal Opportunity Employer/Veterans/Disabled
Must be authorized to work in the U.S. without employer sponsorship.
To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adeccousa.com/candidate-privacy
Legal Considerations
Our Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: California Fair Chance Act, Los Angeles City Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance for Employers, San Francisco Fair Chance Ordinance.
Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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