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Industrial Nut Corp.

Social Media Manager

Industrial Nut Corp., Frankfort, Kentucky, United States

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Overview The Social Media Manager is responsible for developing and implementing effective social media strategies that drive engagement, brand awareness, and conversion across various platforms. This role requires a mix of creativity, analytical skills, and strong communication abilities.

Responsibilities

Strategy Development

Create comprehensive social media strategies aligned with marketing goals.

Analyze competitors and industry trends to identify opportunities for growth.

Content Creation

Develop engaging content tailored to each platform's audience (e.g., Facebook, Twitter, Instagram, LinkedIn).

Collaborate with designers and other content creators to produce visually appealing posts.

Community Management

Monitor and respond to comments, messages, and mentions across social channels.

Foster relationships with followers and influencers to enhance brand loyalty.

Campaign Management

Develop and execute social media campaigns to promote products/services or specific events.

Collaborate with marketing teams to integrate campaigns across all channels.

Analytics and Reporting

Track performance metrics for all social media activities using tools like Google Analytics and social media insights.

Prepare regular reports to analyze the effectiveness of campaigns and strategies.

Advertising Management

Plan and manage social media advertising campaigns, including budget allocation and ad performance analysis.

Qualifications

Education : Bachelor's degree in Marketing, Communications, or a related field.

Experience : 2-4 years of experience in social media management or digital marketing.

Technical Skills :

Expertise in social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok).

Proficient in social media management tools (Hootsuite, Buffer, Sprout Social).

Basic graphic design skills using tools like Canva or Adobe Creative Suite.

Desired Skills

Analytical Mindset : Strong ability to interpret data and make data-driven decisions.

Excellent Communication Skills : Capable of articulating ideas clearly, both verbally and in writing.

Creativity : Innovate unique content ideas and campaign strategies.

Adaptability : Comfortable with evolving trends and changes in the social media landscape.

Working Conditions

Location : Primarily office-based with potential for remote work options.

Hours : Full-time, with occasional evening or weekend duties during high-traffic campaigns or events.

Salary and Benefits

Salary : Competitive, commensurate with experience.

Benefits : Health insurance, retirement plans, opportunities for professional development, and paid time off.

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