Crayola
Join Our Team as a Marketing Specialist
Kansas City, MO (Hybrid) | Full-Time
Hallmark Business Connections (HBC), a subsidiary of Hallmark Cards, is looking for an
Entry-Level
Marketing Specialist . Are you a master multi-tasker with a keen eye for detail and a passion for bringing marketing campaigns to life? Do you thrive on crafting compelling narratives, driving engagement, and maximizing brand visibility? If so, we're looking for a dynamic
Marketing Specialist
to join our innovative team at
HBC !
As a Marketing Specialist, you'll be responsible for driving marketing strategy, coordination, and execution across multiple channels. From e-commerce to B2B marketing, this role requires a diverse skill set and a passion for delivering impactful campaigns. You'll oversee the planning, development, and management of promotional content and tactics that elevate our brand and support business growth.
Key Responsibilities
Strategy Development : Research, develop, and execute content and tactics for assigned channels. Define creative strategy and deliver compelling storytelling, SEO recommendations, and proof points to creative teams.
Cross-Functional Collaboration : Partner with sales, product development, and creative teams to align marketing efforts with overall business objectives.
Execution : Manage campaigns from conception to completion across digital, social media, email, content marketing, and traditional advertising. Coordinate internal and external/freelance resources as needed.
Data Analysis : Track and analyze performance metrics and customer insights to refine strategies, improve ROI, and report on channel effectiveness.
Market Research : Monitor industry trends, competitive landscape, and emerging technologies to identify opportunities and develop impactful content and tactics.
Additional Details Location: Kansas City, MO (in-person role; remote applications not accepted)
Entry-Level Position
- ideal for candidates looking to grow their career in marketing
Basic Qualifications
Bachelor's Degree
Minimum of 2 years' experience in a marketing or agency role
Preferred Qualifications
Strong project management and organizational skills
Ability to thrive in a fast-paced, collaborative environment
Experience with digital marketing platforms (Ex: CommerceCloud, Klaviyo, SproutSocial)
Understanding of campaign touchpoints for lead generation and customer retention
Excellent analytical, presentation, oral, and written communication skills
Results-oriented mindset
Experience with Google Analytics and/or Adobe Analytics
Working knowledge of SEO and keyword-driven content
Familiarity with marketing automation tools
Flexible, adaptable, and comfortable with ambiguity
Self-motivated, proactive, and growth-oriented
Strong relationship-building skills with internal teams and external partners
Ability to contribute independently and as part of a team
Application Instructions
Submit a resume or document showcasing how you meet the basic qualifications.
Accepted file types: DOCX and PDF.
Employment is contingent on background checks, drug screening, and eligibility verification.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally protected status.
Want to learn more about Hallmark Business Connections? Check out our website: https://www.hallmarkbusiness.com/
#J-18808-Ljbffr
Kansas City, MO (Hybrid) | Full-Time
Hallmark Business Connections (HBC), a subsidiary of Hallmark Cards, is looking for an
Entry-Level
Marketing Specialist . Are you a master multi-tasker with a keen eye for detail and a passion for bringing marketing campaigns to life? Do you thrive on crafting compelling narratives, driving engagement, and maximizing brand visibility? If so, we're looking for a dynamic
Marketing Specialist
to join our innovative team at
HBC !
As a Marketing Specialist, you'll be responsible for driving marketing strategy, coordination, and execution across multiple channels. From e-commerce to B2B marketing, this role requires a diverse skill set and a passion for delivering impactful campaigns. You'll oversee the planning, development, and management of promotional content and tactics that elevate our brand and support business growth.
Key Responsibilities
Strategy Development : Research, develop, and execute content and tactics for assigned channels. Define creative strategy and deliver compelling storytelling, SEO recommendations, and proof points to creative teams.
Cross-Functional Collaboration : Partner with sales, product development, and creative teams to align marketing efforts with overall business objectives.
Execution : Manage campaigns from conception to completion across digital, social media, email, content marketing, and traditional advertising. Coordinate internal and external/freelance resources as needed.
Data Analysis : Track and analyze performance metrics and customer insights to refine strategies, improve ROI, and report on channel effectiveness.
Market Research : Monitor industry trends, competitive landscape, and emerging technologies to identify opportunities and develop impactful content and tactics.
Additional Details Location: Kansas City, MO (in-person role; remote applications not accepted)
Entry-Level Position
- ideal for candidates looking to grow their career in marketing
Basic Qualifications
Bachelor's Degree
Minimum of 2 years' experience in a marketing or agency role
Preferred Qualifications
Strong project management and organizational skills
Ability to thrive in a fast-paced, collaborative environment
Experience with digital marketing platforms (Ex: CommerceCloud, Klaviyo, SproutSocial)
Understanding of campaign touchpoints for lead generation and customer retention
Excellent analytical, presentation, oral, and written communication skills
Results-oriented mindset
Experience with Google Analytics and/or Adobe Analytics
Working knowledge of SEO and keyword-driven content
Familiarity with marketing automation tools
Flexible, adaptable, and comfortable with ambiguity
Self-motivated, proactive, and growth-oriented
Strong relationship-building skills with internal teams and external partners
Ability to contribute independently and as part of a team
Application Instructions
Submit a resume or document showcasing how you meet the basic qualifications.
Accepted file types: DOCX and PDF.
Employment is contingent on background checks, drug screening, and eligibility verification.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally protected status.
Want to learn more about Hallmark Business Connections? Check out our website: https://www.hallmarkbusiness.com/
#J-18808-Ljbffr